Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Umbrella company and multiple domains
-
I'm really sorry for asking this question yet again. I have searched through previous answers but couldn't see something exactly like this I think.
There is a website called example .com. It is a sort of umbrella company for 4 other separate domains within it - 4 separate companies.
The Home page of the "umbrella" company website is example.com. It is just an image with no content except navigation on it to direct to the 4 company websites.
The other pages of website example.com are the 4 separate companies domains. So on the navigation bar there is :
Home page = example.com
company1page = company1domain.com
company2page= company2domain.com etc. etc.
Clicking "home" will take you back to example.com (which is just an image).
How bad or good is this structure for SEO? Would you recommend any changes to help them rank better? The "home" page has no authority or links, and neither do 3 out of the 4 other domains. The 4 companies websites are independent in content (although theme is the same). What's bringing them altogether is under this umbrella website - example.com.
Thank you
-
Thank you for your comments.
-
I agree with Peter, I have worked with a company who had several different products that are huge so they used the similar structure. I think in order to give better user experience they should have some text on home page (instead of image only) but i think from the technical SEO perspective there is no big problem with this!
-
Hi Caroline
I don't think there are any fundamental issues with the structure for SEO. Many large corporates will have an "umbrella" corporate "group" website with links to their subsidiary sites.
The critical factor for SEO as with any website and its pages is the relevancy of its content based on the many ranking factors discussed in this article: http://moz.com/search-ranking-factors
Peter
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Cross Canonicalization for domains with same menu
I have a client who took 3 pages from its main website and made them into their own domains. So that now, for example,
Technical SEO | | Shrine.SEO.Gal
www.mainsite.com/page
redirects to
www.page.com This is so users can be given access to the content on that specific page with ease.
Now, www.page.com has the same menu items as www.mainsite.com, so that users who select the menu items on www.page.com will be circled back to the main site. But this means that there are now different URLs for these pages.
ie:
On www.mainsite.com there is: www.mainsite.com/menu-item
(the content resides here) And on www.page.com there is: www.page.com/menu-item
(Which is basically "scaffolding" to support the page and a means to get around, so to speak.This is to make any and all pages accessible at either domain. ) I have only seen this type of URL on the Moz campaign crawl. In the real world, when a user selects a menu item from the www.page.com, it will circle back to www.mainsite.com/menu-item SEO-wise, should I use cross-canonicalization to point www.page.com/menu-item to www.mainsite.com/menu-item? Or would this be splitting hairs since these are only seen on the Moz crawl?0 -
Forwarding a .org domain to a .com domain: any negative impact to consider?
Hello! I have a question I've been unable to find a clear answer to. My client's primary domain is a .com with a satisfactorily high DA. My client owns the .org version of its domain (which has a very low DA, I suppose due to inactivity) but has never forwarded it on. For branding/visibility/traffic reasons, I'd like to recommend they set up the .org domain to forward to the .com domain, but I wanted to ask a few questions first: 1. Does forwarding low-value DA domains to high-value DA domains have any negative authority/SEO impact? 2. If the .org domain was to be forwarded, am I correct that an SSL cert is not necessary for it if the .com domain has an SSL cert? Thanks in advance!
Technical SEO | | mollykathariner_ms1 -
301 Redirect for multiple links
I just relaunched my website and changed a permalink structure for several pages where only a subdirectory name changed. What 301 Redirect code do I use to redirect the following? I have dozens of these where I need to change just the directory name from "urban-living" to "urban", and want it to catch the following all in one redirect command. Here is an example of the structure that needs to change. Old
Technical SEO | | shawnbeaird
domain.com/urban-living (single page w/ content)
domain.com/urban-living/tempe (single page w/ content)
domain.com/urban-living/tempe/the-vale (single page w/ content) New
domain.com/urban
domain.com/urban/tempe
domain.com/urban/tempe/the-vale0 -
Redirect typo domains
Hi, What's the "correct" way of redirecting typo domains? DNS A record goes to the same ip address as the correct domain name Then 301 redirects for each typo domain in the .htaccess Subdomains on typo urls still redirect to www or should they redirect to the subdomain on the correct url in case the subdomain exists?
Technical SEO | | kuchenchef0 -
Correct linking to the /index of a site and subfolders: what's the best practice? link to: domain.com/ or domain.com/index.html ?
Dear all, starting with my .htaccess file: RewriteEngine On
Technical SEO | | inlinear
RewriteCond %{HTTP_HOST} ^www.inlinear.com$ [NC]
RewriteRule ^(.*)$ http://inlinear.com/$1 [R=301,L] RewriteCond %{THE_REQUEST} ^./index.html
RewriteRule ^(.)index.html$ http://inlinear.com/ [R=301,L] 1. I redirect all URL-requests with www. to the non www-version...
2. all requests with "index.html" will be redirected to "domain.com/" My questions are: A) When linking from a page to my frontpage (home) the best practice is?: "http://domain.com/" the best and NOT: "http://domain.com/index.php" B) When linking to the index of a subfolder "http://domain.com/products/index.php" I should link also to: "http://domain.com/products/" and not put also the index.php..., right? C) When I define the canonical ULR, should I also define it just: "http://domain.com/products/" or in this case I should link to the definite file: "http://domain.com/products**/index.php**" Is A) B) the best practice? and C) ? Thanks for all replies! 🙂
Holger0 -
Checkout on different domain
Is it a bad SEO move to have a your checkout process on a separate domain instead of the main domain for a ecommerce site. There is no real content on the checkout pages and they are completely new pages that are not indexed in the search engines. Do to the backend architecture it is impossibe for us to have them on the same domain. An example is this page: http://www.printingforless.com/2/Brochure-Printing.html One option we've discussed to not pass page rank on to the checkout domain by iFraming all of the links to the checkout domain. We could also move the checkout process to a subdomain instead of a new domain. Please ignore the concerns with visitors security and conversion rate. Thanks!
Technical SEO | | PrintingForLess.com0 -
What is the best method to block a sub-domain, e.g. staging.domain.com/ from getting indexed?
Now that Google considers subdomains as part of the TLD I'm a little leery of testing robots.txt with something like: staging.domain.com
Technical SEO | | fthead9
User-agent: *
Disallow: / in fear it might get the www.domain.com blocked as well. Has anyone had any success using robots.txt to block sub-domains? I know I could add a meta robots tag to the staging.domain.com pages but that would require a lot more work.0 -
Delete old site but redirect domain to a new domain and site
I just have a quick query and I have a feeling about what the answer is so just wanted to see what you guys thought... Basically I am working on a client site. This client has a few other websites that are divisions of their company. However these divisions/websites are no longer used. They are wanting to delete the websites but redirect the domains to their name main website. They believe this will pass on SEO benefits as these old division sites are old and have a good PR and history. I'm unsure for DEFINITE, which way is correct?
Technical SEO | | Weerdboil0