How do you handle a large site with a very high DA?
-
I am looking at working with a site that has a DA of 93, they competitors have a DA of 90, 91, 92. Any insights to the struggles I might face with a site like this?
-
I have a few clients with 90+ DA scores and suggest the following stay on your radar:
1. (At lest in our case) these clients have large dev teams which can lead to unintended SEO issues when changes or roll outs are not properly coordinated. Basically don't let the client break their own site or rankings. This is not meant to be cynical, its just a reality when you work with a larger team.
2. Typical link building is not a main priority, these sites often build links on their own. Focus on high quality links, and ensuring that the anchor text used is properly balanced.
3. Researching conversions and keywords for new opportunities is important.
4. Improving conversion rates of the pages can often increase value quickly on these high traffic sites.
5. Look for keywords where the client has some ranking traction due to the authority but where they are not on the first page. These can often be easy and highly valuable traffic wins.
-
To learn more about how to increase conversion rate, you might want check the book: Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
-
I would think that the only struggles you may have would have to do with the company's industry more than the DA of the site. You would have the same "struggles" battling for a top position if the site had a DA of 23 and the competitors had a DA of 20, 21, and 22.
I would suggest that you spend some time doing some competitive analysis. Not just top level, "Who has higher DA and more links, or more likes, etc." but, who has better content, better meta descriptions (doesn't help SEO, but helps in getting users to click on your site in the SERPs), a deeper content library, etc. Use Google to search your competitors and find every web page, PDF, Word Doc, Presentation, Video, etc. and then compare their inventory against your own. Once you see what is working for them, put your own spin on it and make it better OR just make it current if they have great content, but it is out of date.
When you are dabbling in the lower DAs, basic SEO modifications are what makes biggest/fastest change, but when you are dealing with the big dogs - sometimes it is more difficult to move the needle, so you need to think of the little things like giving users a more compelling meta description, giving them better, more relevant content.
I would suggest that you:
- not worry about traffic.
- not worry about rankings.
- worry about bounce rate.
- worry about conversions.
Traffic and rankings are relatively easy. Ensuring that you are providing each and every visitor value is not - this is what I would suggest you figure out how to do.
Hope this helps.
Mike
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to handle pre-existing backlinks on new site.
Hi - We built a new site on a URL that had previously been used. We are noticing a lot of spammy backlinks pointing to our current site and ending up on a 404 page. Any recommendations on how to handle this?
Link Building | | JJKM551 -
Linking to the same sites from more than one of my sites, is this bad?
If I work for a company that has more than one website within the same industry and we have separate websites within that industry. An example would be: CarLoans.com HomeLoans.com & PersonalLoans.com The only difference from this example is that we are a B2B Company. My question is: is it bad to acquire links from the same external websites for multiple websites that we own and want to rank for? If I establish a relationship with Forbes or some other website and I can get links to several of our sites, will it ever be bad to link to all of our websites from this one website. I am asking not just for high domain authority website like Forbes, but also for websites that may have a DA in the 30's 40's and 50's as well. Thank you
Link Building | | fersu0 -
What will the SECOND link from a site do for me
Say I have an opportunity to get another link from a high authority site that has already linked an important article from me (a page I REALLY want to rank well). Now a month later, they are interviewing me and asking what I'd like to link. I have plenty of good content I can offer, but I really want that page they already linked to to climb a bit in the rankings. So my question is, how is that second link best spent? Would linking to the same page give it a boost? Or does Google see it as "oh. Another link from the same domain. Yippee." Would that link do more for a different page on my site at this point?
Link Building | | cbrant7770 -
Are high quality press release syndication site links valuable?
Suppose your press release got picked up by high authority sites like Yahoo, Morningstar, PaidContent.org, etc. But they republished the press release and kept the links. Do these links pass any value since the sites are just republishing the press release?
Link Building | | ProjectLabs0 -
Linking back to a high authority site
I have an odd situation. One of our most powerful links comes from a not-for-profit whom we have an advertisement with. That ad gets us half of our business. Recently, they slipped for the term that got them the traffic that flowed to our site. I was thinking of linking back to that page to boost them up a bit. Their page is a deep page on a high authority domain with only a few links. I am an authority site for my niche. I'd like to boost them up without diminishing my rank for other related terms. I'm willing to consider linking to them from my homepage, blog or link page. To play it safe I could just link build to them from outside my domain. Can I just link to them and its not a big deal?
Link Building | | JDP0 -
Creative link building ideas for law sites
I have a client who does not actively participate in the content writing or resource providing part of optimization or link building. I want to build some more links to the site outside of content spreading and guest blogging. I have read a lot of the recent articles on creative ways to build links but feel that most would not apply to this kind of site. Any ideas on creative link building methods for a law services info site?
Link Building | | webfeatseo0 -
How to Earn Links to Boring Pages on Your Site
We do great in earning links to our homepage, articles, linkbait, and resource pages but we get few links to our product pages which are honestly pretty boring. Do you have any advice for increasing links to these important "money" pages? (we are trying to add useful content to make them less boring and unremarkable)
Link Building | | ProjectLabs0 -
Does it hurt your site to syndicate content on other sites?
Does publishing an article from your site on other sites hurt your site if you require a link back to your site? If website B, C, and D publish an article found site A, but they link back to site A, does that hurt or help site A?
Link Building | | nicole.healthline0