How do you handle a large site with a very high DA?

[LesleyPaone]

I am looking at working with a site that has a DA of 93, they competitors have a DA of 90, 91, 92. Any insights to the struggles I might face with a site like this?

[Digital-Diameter]

I have a few clients with 90+ DA scores and suggest the following stay on your radar:

1. (At lest in our case) these clients have large dev teams which can lead to unintended SEO issues when changes or roll outs are not properly coordinated. Basically don't let the client break their own site or rankings. This is not meant to be cynical, its just a reality when you work with a larger team.

2. Typical link building is not a main priority, these sites often build links on their own. Focus on high quality links, and ensuring that the anchor text used is properly balanced.

3. Researching conversions and keywords for new opportunities is important.

4. Improving conversion rates of the pages can often increase value quickly on these high traffic sites.

5. Look for keywords where the client has some ranking traction due to the authority but where they are not on the first page. These can often be easy and highly valuable traffic wins.

[Felip3]

To learn more about how to increase conversion rate, you might want check the book: Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

[Kara.Wallace]

I would think that the only struggles you may have would have to do with the company's industry more than the DA of the site. You would have the same "struggles" battling for a top position if the site had a DA of 23 and the competitors had a DA of 20, 21, and 22.

I would suggest that you spend some time doing some competitive analysis. Not just top level, "Who has higher DA and more links, or more likes, etc." but, who has better content, better meta descriptions (doesn't help SEO, but helps in getting users to click on your site in the SERPs), a deeper content library, etc. Use Google to search your competitors and find every web page, PDF, Word Doc, Presentation, Video, etc. and then compare their inventory against your own. Once you see what is working for them, put your own spin on it and make it better OR just make it current if they have great content, but it is out of date.

When you are dabbling in the lower DAs, basic SEO modifications are what makes biggest/fastest change, but when you are dealing with the big dogs - sometimes it is more difficult to move the needle, so you need to think of the little things like giving users a more compelling meta description, giving them better, more relevant content.

I would suggest that you:

• not worry about traffic.
• not worry about rankings.
• worry about bounce rate.
• worry about conversions.

Traffic and rankings are relatively easy. Ensuring that you are providing each and every visitor value is not - this is what I would suggest you figure out how to do.

Hope this helps.

Mike