Is Penguin 2.1 an actual penalty?

[CsmBill]

By that, I mean that does Google just devalue spammy links, or does it devalue the links and penalize your site on top of it?

Does it hit specific keywords, or does it have effects site wide?

Does penguin run constantly, or only on specific days?

If spammy links are removed, how long does it take to recover?

[Dr-Pete]

On the big question, I definitely agree with Gary - Penguin can cause an algorithmic penalty, and that can impact your entire site. It's definitely not something to mess around with. Google devalues links all the time, but that's separate from Penguin. When Penguin 1.0 launched, Google made it clear the update was punitive.

As for when Penguin runs, we're really not clear on that. Penguin data seems to be updated outside of the real-time algorithm, but it's tough to say whether that only happens during an official Penguin update or if the data is updated more frequently. My gut feeling (based partially on the few Penguin recovery stories out there) is that it has to be a bit more frequent than the confirmed updates, but it's certainly irregular. I don't think every six months is accurate, honestly.

Recovery is tricky - since Penguin is algorithmic, reconsideration shouldn't help in theory, but the reality is a bit more murky. Penguin does need to refresh, and the links do need to be re-crawled - Gary is certainly right about that. Those timelines can be highly variable, though.

[gazzerman1]

Does Google just devalue spammy links, or does it devalue the links and penalize your site on top of it?

It will Devalue the links but also penalize your site if you have been a big abuser of unnatural links

Does it hit specific keywords, or does it have effects site wide?

It will do either of those depending on the severity and you will be able to see this in webmaster tools sometimes.

Does penguin run constantly, or only on specific days?

Penguin runs roughly twice a year currently, but is always in effect, you can get an unnatural links penalty at any time. Some have said it runs in some way with Panda

If spammy links are removed, how long does it take to recover?

If you have a Manual penalty you will need to file for a reconsideration request. Once your penalty has been revoked you will need to wait for the next Penguin refresh (My estimate is April/May)

If its an algorithmic issue, you can see changes happen once a month but you will need to wait for Google bot to crawl those changes. For example if you remove a link you will still need to wait for Google to crawl that site and see those links have been removed. And in some cases wait for a Algo update.