Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What is the best tool for finding what people are using as search phrases for my product
-
what is the best tool for finding what people are using as search phrases for my product? i used to use the google adwords keyword suggestion tool but that tool is gone now. Is the google keyword planner now the best tool to use?
Thanks,
Ron
-
One tool I've begun to use more frequently is Search Queries in Webmaster Tools. It doesn't tell me what keywords I'm not using already that others are, but it does give me insight into how people are already finding their way to our sites. I look at the percent changes which show me trends in what people are searching for and use that information to add new content and more in depth information.
-
There was a blog on here several months ago http://moz.com/blog/using-google-analytics-to-power-an-effective-qa-strategy that explained this custom segment in analytics to get the Who,What, When, and where from organic search results I will share the segment
https://www.google.com/analytics/web/template?uid=fLy9z106Sh-psGcakOPMng
-
Hi Ron. If the keywords and phrases for your niche are REALLY LOW volume (like some of mine are), then I suggest using Google Adwords by running a few short PPC campaigns.
A two week run with your keywords set as a Broad match will gather enough data to activate an interesting Adwords report. This report is found on the "Keywords" screen of an individual campaign. Click the "Details" button then select "Search Terms / All" on the dropdown. This will list exactly what phrase people typed in the search box, how many times it was searched (Impressions), how many Clicks those phrases got, etc.
Just peeked at one of my campaigns and for the last 30 days it only had 2400 impressions. That's pretty low volume and those small volumes do not show up well in any free tool that I know of. Though they used to in the old Adwords Keyword Tool. I miss it...
-
There is a great article on this site about it
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Has the keyword planner search volume metric gone crazy?
I use the search volume found in keyword planner to score and weight my keywords in a similar way as Rand showed us in this WBF. This week I've found that in many cases suddenly the singular and plural version of the keyword have the same search volume. This seems crazy to me as singular and plural is not the same, the intent is different but more importantly they behave very differently from each other when looking at their track record in Adwords (impressions, clicks, conversions, CTR, CVR etc...all different). For example, here's a screenshot of 4 keywords (singular and plural versions of 2 phrases) with search volume captured a couple of months ago. Now here's another screenshot of the same keywords taken from Keyword planner today. Any ideas why this would be happening? Does it makes sense to you? It just seems buggy to me. Thanks!
Keyword Research | | E_F0 -
Finding the best of 100's of keywords?
Have an online e-commerce store and need to start on keyword research. There is a round 1000 products, not very many all things considered but a very big job to do manually. Do you know any tools that could speed it up? or Process/method that could help? Thanks
Keyword Research | | seoman100 -
How Do You Find the Total Search Volume for an Industry?
Currently my company is working on trying to find the total search volume (read: search potential) for our industry, but aren't sure how best to go about it. Obviously GWT data and Keyword Planner data came to mind, but those are not all encompassing (at least we don't think they are) -- GWT only has data for terms you rank for and the Keyword Planner only gives you volume if you already know the queries. Is there some quick and easy way to go about finding this that we haven't thought of? One thing to note is that our business is nationwide, meaning that all our terms will have a geo-identifier associated with them for each location i.e. [city] + search term -- this just makes things even more complicated. Any advice on to approach would be much appreciated!
Keyword Research | | sparefoot0 -
Keyword research tools
So I went to a panel a while back that said Wordtracker is basically useless. I'm not using it as an end-all, be-all, but more for insights and context. Do you agree with that statement? The hosting company provides a keyword research tool, so I wasn't sure how seriously to take it. Have you guys been using Bing for the search data previously provided by Google's Keyword Research Tool? Do you find that to be a viable resource? Thanks.
Keyword Research | | SSFCU0 -
Is there any way to track search volume for a particular keyword on a day-to-day basis?
My boss has asked me to track the number of searches for a keyword (a particular company's name) on a daily basis this week to see how the volume fluctuates from day to day. Is this even possible? I should note that his request does not involve an active SEO or AdWords campaign. In fact, the company my boss is interested in doesn't even have a website at the moment. Thanks in advance – either for helping me confirm that it's impossible to track keyword search volume on a day-to-day basis, or for showing me the magical way to actually do this.
Keyword Research | | matt-145670 -
Google Keyword Tool: What is considered a unique keyword?
I'm trying to research keywords using Google's Keyword Tool. After looking at results, I have the following questions: 1. Does singular/plurals of a word count as two different keywords to Google (ie: photobooth and photobooths)? Would I need to have a unique page targeting each word or will one page on my site be sufficient for targeting both? 2. I've noticed that different variations of keywords have the same global monthly search results. This leads me to believe that Google see's all of them as one keyword. ie: "photo booth props" and "props for a photo booth" and "props with photo booth", all have 22,200 search global monthly search resluts. On the other hand "moustache prop" and "prop moustache" have different global monthly search results (480 and 590). Can anyone explain this?
Keyword Research | | Alchemist230 -
How To Optimize Similar Product Pages
I found some really good resources on here regarding how to optimize for product pages, however I have one question. We carry about 20 different products lines. EX: Cold Saws, Band Saws, Press Brakes etc. For the cold saws product line we have Manual Cold Saws and Automatic Cold Saws. Same for Band Saws. Since the products are very similar and people are technically only search for manual cold saws, manual coldsaws, manual cold saw machines etc. Each product line has between 10 and 50 machines. How do we optimize each product page for 1 keyword phrase.? Can I have about 5 manual cold saw pages target the same keyword phrase or does each page have to be targeting completely different key phrases? like, manual coldsaws, manual cold saws, affordable manual coldsaws, etc.
Keyword Research | | hfranz0 -
Search Volume vs. CTR
Is it better to optimize based on search volume or click through rate? For example: If a keyword has a CTR of 19% and only 3,000 monthly searches, while another keyword that is relevant to that page has a CTR of 0.7% and 20,000 monthly searches, which keyword should that page be optimized for for better natural results and the bottom line?
Keyword Research | | Motivators0