Identify business pain points using SEO

[zsyed]

Hi, can I use SEO research techniques to identify what kind of services businesses are searching for? Is it possible to find out pain points? I have been using tool like MicroNicheFinder to do such a research but I am not getting any where. Is SEO only used to outrank my competition? Do I need to first know what business I need to be in and then use SEO techniques to research the demand? Do I make sense? You can tell that I am very new at the internet marketing thing.

Please let me know.

Thanks.

[zsyed]

I would really like to learn on how to identify businesses pain points in general. What kind of questions are they asking , what kind of solutions are they looking for. How can seo help me with this?

thanks.

[Martijn_Scheijbeler]

Hi Zulfiqar,

While I don't know the tool you've been using to conduct some research I know that SEO could be a really valuable way of doing market research. This is one of the few industries where the (search) volumes are just largely published on the web and included in many tools. So you could use that as a basis for your research to see where the demand is to start your services.

I wouldn't say that SEO isn't only used to outrank your competition, it probably will never happen that you're able to outrank your competitors on all the keywords in your niche / business as Google is so different for every person and/ or every search.

Hope this helps!
Martijn.

[crackingmedia]

Hi Zulfiqar

In your other question you were asking about how to rank highly for a specific term. Yes, I would highly recommend at this stage you look at having a clear idea of what business you want to be in as you have suggested and a business that would interest you. Also, where you can bring expertise.

It's easy to get sucked into using different tools and techniques with SEO, but the bottom line is about having a strategy, one that looks at your business and what you have to offer and about the type of customers you want to be able to reach with your business. Search engines are really the glue in the middle that connects your business with them and them with you.

I hope that helps,
Peter