Moz Rank and how to do better?
-
Could anyone offer me some help regarding Moz Rank? Of all the metrics this seems to be one where we want to improve but just have not been able to.
Does anyone have any advice or tips that we could look at implementing to get this thing to move at all?
-
The existing links could themselves lose MozRank, which would mean a lower MozRank score to the site that they linked to. Most sites will decrease in MozRank over time in the absence of new links being built.
-
Thanks again Takeshi.
What would cause a site to lose Moz Domain Rank if it did not remove any links and indeed added links?
-
I don't think I've ever heard of sites passing "negative MozRank", but someone from the Moz team would have to answer that question.
Moz's crawler (and indeed any crawler) can't crawl the entire web, so it's possible that it may not be taking into account all the links you're acquired when generating the score. MozRank is just a metric created by Moz so that you can estimate the link popularity of a site in numeric form. I wouldn't stress too much about your MozRank if you are outranking other sites, just focus on obtaining high quality links and your MozRank will move up.
-
Thanks Takeshi.
We see a number of our competitors, who rank below us for key phrases, with a better Moz Rank and with a seemingly varied mix of links. None have links that jumps out as being amazing, in fact we all share a fairly similar link profile.
I am guessing poor quality links would be a drag on Moz Rank but would you expect to see an increase in Moz Rank if you removed these or would it only move when you add high quality links?
-
MozRank is a link popularity score, similar to PageRank but calculated using Moz's internal algorithms. You can improve it by getting links from sites that have a high MozRank, which should also help improve your rankings, which should be your ultimate goal.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking issue for new website
Hi all, I have got a specific SEO challenge. 6 months ago, we started to build an eCommerce site (located in the UK). In order to speed up the site launch, we copied the entire site over from an existing site based in Ireland. Now, the new UK site has been running for 5 months. Google has indexed many pages, which is good, but we can't rank high (position: between 20-30 for most pages). We thought it was because of content duplication in spite of different regions. So we tried to optimize the pages for the UK site to make them more UK-related and avoid content duplication. I've also used schema to tell google it's a UK-based site and set up Google my business and got more local citations. Besides, If you could give me any suggestions, it'd be perfect.
Intermediate & Advanced SEO | | Insightful_Media
Thank you so much for your time and advice.1 -
My site is not ranking at all.
Can anybody check it what is the main culprit behind my website's growth?
Intermediate & Advanced SEO | | anshu14320 -
Links from MOZ, Harmful?
I have listed my domain in several Ask the Community requests. These have resulted in links from the Ask the Community posts showing up in MOZ site explorer. So actual links have been detected. Are these links harmful to my link profile? The content is not at all related to commercial real estate which is the subject of our website. Thanks, Alan
Intermediate & Advanced SEO | | Kingalan10 -
Ranking better in different countries than in the UK
My URL is: www.geckonewmedia.comMy friend's site is being ranked in the top 10 in Google in countries such as Norway, Poland, Spain, Germany and France for the term "web design Edinburgh"The site is UK based and it's ranking on page 3 over here. I went into the webmaster tools and changed the location setting to UK on Monday this week as I thought that might be the issue. So far there's been no change.Can anyone help me out with the reason why it might be ranking so well abroad but not in the UK?Thanks
Intermediate & Advanced SEO | | geckonm0 -
Not ranking in Google - why???
This will be a bit long, so please bare with me. I have a client in the auto parts industry who wants to rank their homepage for 13 different keywords. We are ranked first page for all keywords in Yahoo! Mexico and Bing Mexico, but not ranking first page at all in Google Mexico. My client's competitor, however, is clearly outranking my client in Google. When comparing both pages, my client's, while not 100% optimized, looks better optimized than their competitor's. Looking at all metrics using Moz, SEMRush, ahrefs, etc... my client's site looks MUCH better on all fronts. I know ranking a single homepage for more than 10 keywords is a difficult task. Our competitor is however, ranking for them, so it's not impossible. The keywords are not even that competitive according to Moz's analysis. I decided to create an optimized page for each keyword to try to rank these pages, but still my client wants the homepage to rank (again, if the competitor is ranking, then it's possible to do this) and I am afraid these pages I created could result in keyword cannibalization ultimately affecting the homepage's possibility to rank. My client had a previous SEO agency working for them and basically all they did was create fake blogs and have lots of keyword rich links directed to the site's homepage. I got the complete link profile from several tools and submitted a disavow requests for as many fishy links I could find, but that hasn't shown any results so far. Note: when looking at the competitor link profile, they have basically just a few links and no external links of real value whatsoever. My client is obviously very frustrated, and so am I. In my SEO experience, it shouldn't be such a difficult task to accomplish, however nothing seems to work even though everything seems to point that my client should rank higher. So now I'm running out of ideas regarding what to do with this site. Any insight you could provide would be SO helpful to me and my client. If needed I can provide my client's homepage URL and also their competitors homepage for you to review. i can also give you any extra information you need. Thanks a lot!
Intermediate & Advanced SEO | | EduardoRuiz0 -
Mobile version of my sites: What is better?
What is the best approach to make my sites ready for mobile, in terms of SEO ? Is it better to create a subdomain called "m.mydomain.com" and redirect mobile users to that domain with a lite version of my sites? Or is it better to just keep the same domain as for my desktop version "mydomain.com" and use a WordPress theme that fits for all gadgets, for example Twenty Fourteen WordPress Theme, that adapts to each device? I see that most big sites use a "m.mydomain.com" subdomain for the mobile version, however, I don't see any sense in creating a subdomain of the site, when you can just use the WP adapting theme in the main domain. Any insight please? Thanks!
Intermediate & Advanced SEO | | BloggerGuy0 -
Getting a Home Page to Rank
Hi Mozzers, My question specifically has to do with optimizing a home page for specific keywords, but still keeping the design clean and not cluttered.
Intermediate & Advanced SEO | | Travis-W
How do you guys prefer to go about it? Currently our home page only really gets traffic for branded keywords (though we do have some rankings for real keywords showing in GWT which I can't really explain). I know how to write content for specific long-tail keywords, but we want to keep our homepage very clean, not filled with gobs of text. Right now my main plan is to display content under a "Read More.." button.
What do you pros suggest? Thanks!0 -
How can you rank for several cities ?
I have a website design client who wishes to rank for several cities they are willing to service locally. I have seen a competitor do this, Main-site.com/web-design content all about web design subcategories main-site.com/web-design/city-name-website-designer Content about web design plus content about the city itself and hiring a website designer in that city main-site.com/web-design/next-city-name-website-designer Content about web design plus content about the next city itself and hiring a website designer in that city Is this a great strategy, it seems to be working for them, or will Google eventually penalize this ? Or would you just put all 4 city names in the title and descriptions and content on one page ?
Intermediate & Advanced SEO | | jlane90