What should we consider in Online reputation management - negative URL or Negative Keywords?

[barnesdorf]

Hello All

I have a serious confusion in terms of the Negative Keywords & Positive Keywords vs Negative URLS and Positive URLS for ORM (Online Reputation Management).

Can any one please advise and explain why and what should I consider?
When we talk about ORM what exactly is more important? Negative Keywords or Negative URLS?

1. Among these two which is more important ?? Negative URLs or Negative Keywords.?
2. Do we need to classify keywords as negative or positive? in the report?
3. Do we need to classify URLs as negative or positive? in the report?

According to me and my fellow members either of them is actually most important but we all are stuck upon at one question "which one?"

Any help would be appreciated....

[barnesdorf]

Hey Mike,
Thanks for response

I am not talking about any kind of reports at all... just have got confusion about the -ve & +ve keywords & URLs.....

[Kara.Wallace]

Here is my take on your question:

1. Negative keywords are more important to monitor. If Google is suggesting "Your Brand sucks" as a search option... that is big problem to potential customers before even looking at search results. For someone to actually take the time to create a negative URL (or website dedicated to trashing your company), that is going to take a lot more work than just a bunch of poor reviews about your company.

2. I don't know what report you are referring to. Typically you will associate negative keywords in PPC campaigns if certain keywords are not bringing you the specific kind of traffic you are looking for.

3. Again, not sure what type of report you are talking about.

Hope this helps.

Mike