I need suggestions. We're helping a big journal to improve their external links, even though they've a site with over 10 million monthly visits, their external links are week. Any suggestions?
-
Please let us know where we can find information on how to improve external links for a very big journal site.
Thanks.
-
Thanks. Indeed, site is very well ranked, but we think it should be better placed, and one indicator which is not strong enough is links, so that's why we think we should work hard on it.
-
Thanks for your time and advice.
-
With 10 million monthly visitors your site would be similar in traffic rank to nbc.com, in the 700 rank of all websites worldwide. You really should have a SEO expert provide a thorough analysis of the site. If you are selling products, then your sales results can be significantly improved through SEO. If you are not selling any products but instead have a revenue stream through ads or affiliate programs, then you have significant financial opportunities.
With the above noted, take a look at your site and find a few samples of your best content. Which pages are visitors most interested in? You can share some of this content with other related sites.
-
Some people are going to be slapping me for giving this kind of advice... but I think that linkbuilding is secondary to promoting your content to your current visitors and making it easy for search engines to crawl.
Be sure that you have a design that strongly presents your content. Article titles and images should stand out and invite the visitor to read. Have navigation that makes getting around the site and finding what visitors want easy. Have "recommended article" lists with related internal links a couple of places on every page. Have good internal search. Offer an RSS feed so people can subscribe to new content - in multiple categories.
Most important.... Make social sharing very easy - use AddThis.com buttons or another sharing tool.
You have TEN MILLION monthly visitors. Dude, if you have great content that is more powerful than a team of linkbuilders.
Great sites don't need linkbuilders. Visitors do that work for you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Setting up international site subdirectories in GSC as separate properties for better geotargeting?
My client has an international website with a subdirectory structure for each country and language version - eg. /en-US. At present, there is a single property set up for the domain in Google Search Console but there are currently various geotargeting issues I’m trying to correct with hreflang tags. My question is, is it still recommended practise and helpful to add each international subdirectory to Google Search Console as an individual property to help with correct language and region tagging? I know there used to be properly sets for this but haven’t found any up to date guidance on whether setting up all the different versions as their own properties might help with targeting. Many thanks in advance!
International SEO | | MMcCalden0 -
How well does Google's "Locale-aware crawling by Googlebot" work?
Hello, In January of this year Google introduced "Locale-aware crawling by Googlebot." https://support.google.com/webmasters/answer/6144055?hl=e Google uses different crawl settings for sites that cannot have separate URLs for each locale. ......... This is basically for sites that dynamically render contend on the same URL depending on the locale and language (IP) of the visitor. If e.g. a visitor was coming from France, the targeted page would load in french. If a visitor was coming from the US the same page would load in English on the same URL. Does anyone have any experience with this setup and how well it works? How well do the different versions of a page get indexed, and how well do those pages rank? In the example above, does the french content get indexed correctly? Many thanks!
International SEO | | Veva0 -
Can you target the same site with multiple country HREFlang entries?
Hi, I have a question regarding the country targeting aspect of HREFLANG. Can the same site be targeted with multiple country HREFlang entries? Example: A global company has an English South African site (geotargeted in webmaster tools to South Africa), with a hreflang entry targeted to "en-za", to signify English language and South Africa as the country. Could you add entries to the same site to target other English speaking South African countries? Entries would look something like this: (cd = Congo, a completely random example) etc... Since you can only geo-target a site to one country in WMT would this be a viable option? Thanks in advance for any help! Vince
International SEO | | SimonByrneIFS0 -
International Link Building Vendors
I'm working with a large enterprise site with many international domains. I have most of the markets covered but am having trouble identifying link building specialists/vendors in APAC - specifically Japan and Korea. Any recommendations from the community? Many thanks in advance!
International SEO | | JonClark150 -
If I redirect based on IP will Google still crawl my international sites if I implement Hreflang
We are setting up several international sites. Ideally, we wouldn't set up any redirects, but if we have to (for merchandising reasons etc) I'd like to assess what the next best option would be. A secondary option could be that we implement the redirects based on IP. However, Google then wouldn't be able to access the content for all the international sites (we're setting up 6 in total) and would only index the .com site. I'm wondering whether the Hreflang annotations would still allow Google to find the International sites? If not, that's a lot of content we are not fully benefiting from. Another option could be that we treat the Googlebot user agent differently, but this would probably be considered as cloaking by the G-Man. If there are any other options, please let me know.
International SEO | | Ben.JD0 -
How to optimise a site for 2 countries
Hi there - Any help with the below much appreciated I am helping an Australian company, producing packaging products for businesses. Their site is hosted in Australia and their offices are in Australia. They have asked me to take care of both on-page and off-page SEO so that they rank for keywords related to their products - e.g. 'cardboard boxes'. This should be fairly straightforward for Australian based (.com.au) searchers, but they also supply their products to South Africa, and so want their results to show up also for South African based (.co.za) searchers. Also consider: it is not typical for searchers for these products to use geomodifiers in their search terms there is no unique content for the South African market versus the Australian... the product information is essentially identical. What should we do to ensure their results show up equally for those in South Africa as well as Australia? I am considering building a completely separate site, hosted in South Africa and specifically for the S.A market, but will the duplicate content effect be an issue? Also, this would essentially mean double the SEO effort, is there no way I could achieve our goals more efficiently? many thanks to any help
International SEO | | dnaynay0 -
Multi-lingual SEO: Country-specific TLD's, or migration to a huge .com site?
Dear SEOmoz team, I’m an in-house SEO looking after a number of sites in a competitive vertical. Right now we have our core example.com site translated into over thirty different languages, with each one sitting on its own country-specific TLD (so example.de, example.jp, example.es, example.co.kr etc…). Though we’re using a template system so that changes to the .com domain propagate across all languages, over the years things have become more complex in quite a few areas. For example, the level of analytics script hacks and filters we have created in order to channel users through to each language profile is now bordering on the epic. For a number of reasons we’ve recently been discussing the cost/benefit of migrating all of these languages into the single example.com domain. On first look this would appear to simplify things greatly; however I’m nervous about what effect this would have on our organic SE traffic. All these separate sites have cumulatively received years of on/off-site work, and even if we went through the process of setting up page-for-page redirects to their new home on example.com, I would hate to lose all this hard-work (and business) if we saw our rankings tank as a result of the move. So I guess the question is, for an international business such as ours, which is the optimal site structure in the eyes of the search engines; Local sites on local TLD’s, or one mammoth site with language identifiers in the URL path (or subdomains)? Is Google still so reliant on TLD for geo targeting search results, or is it less of a factor in today’s search engine environment? Cheers!
International SEO | | linklater0 -
Google Webmaster Tools - International SEO Geo-Targeting site with Worldwide rankings
I have a client who already has rankings in the US & internationally. The site is broken down like this: url.com (main site with USA & International Rankings) url.com/de url.com/de-english url.com/ng url.com/au url.com/ch url.com/ch-french url.com/etc Each folder has it's own sitmap & relative content for it's respective country. I am reading in google webmaster tools > site config > settings, the option under 'Learn More': "If you don't want your site associated with any location, select Unlisted." If I want to keep my client's international rankings the way it currently is on url.com, do NOT geo target to United States? So I select unlisted, right? Would I use geo targeting on the url.com/de, url.com/de-english, url.com/ng, url.com/au and so on?
International SEO | | Francisco_Meza0