Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Enhance Keyword Discovery with Bulk Analysis
      Moz Pro

      Enhance Keyword Discovery with Bulk Analysis

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. When to Use Schema vs. Facebook Open Graph?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    When to Use Schema vs. Facebook Open Graph?

    Intermediate & Advanced SEO
    5
    10
    5987
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Allie_Williams
      Allie_Williams Subscriber last edited by

      I have a client who for regulatory reasons cannot engage in any social media: no Twitter, Facebook, or Google+ accounts. No social sharing buttons allowed on the site. The industry is medical devices.

      We are in the process of redesigning their site, and would like to include structured markup wherever possible. For example, there are lots of schema types under MedicalEntity: http://schema.org/MedicalEntity

      Given their lack of social media (and no plans to ever use it), does it make sense to incorporate OG tags at all? Or should we stick exclusively to the schemas documented on schema.org?

      1 Reply Last reply Reply Quote 0
      • Allie_Williams
        Allie_Williams Subscriber last edited by

        Serendipitous timing - this article was posted yesterday about using mark-up, and how Open Graph and Schema.org are used, and why to use both:

        Facebook Open Graph serves its purpose well, but it doesn’t provide the detailed information search engines need to improve the user experience. A single web page may have many components, and it may talk about more than one thing. Even if you mark up your content for Facebook Open Graph, schema.org provides an additional way to provide more detail about particular entities on the page.

        http://searchengineland.com/schema-org-7-things-for-seos-to-consider-post-hummingbird-172163

        1 Reply Last reply Reply Quote 1
        • LesleyPaone
          LesleyPaone last edited by

          I personally would use both. They way that I look at it with the OG tags is that you are controlling the consistency of the brand across platforms that you do not officially support. This is very much in my mind the same thing as making a page display correctly in older version of IE.

          1 Reply Last reply Reply Quote 1
          • CHarkins
            CHarkins @Allie_Williams last edited by

            OG and Schema can live in the wild together. They are both ways to show information around the entities which they describe.

            IMDB is using both OG and Schema to mark up their data:
            http://www.imdb.com/title/tt1392170/

            1 Reply Last reply Reply Quote 1
            • Allie_Williams
              Allie_Williams Subscriber @CHarkins last edited by

              Thanks, Craig. Do you know if any of the OG and schema tags would duplicate or conflict? I see a lot of documentation about using one or the other, but not how to use both harmoniously.

              CHarkins 1 Reply Last reply Reply Quote 0
              • Allie_Williams
                Allie_Williams Subscriber @KeriMorgret last edited by

                Thanks Keri, interesting example. While the GE Healthcare site is more commercial in intent, I like how they've treated the share functionality using the node icon. Subtle, yet shareable 🙂

                1 Reply Last reply Reply Quote 0
                • Allie_Williams
                  Allie_Williams Subscriber @KempRugeLawGroup last edited by

                  I haven't checked in depth, the regulations are with the FDA and they aren't the most up-to-date with social media practices! No competitors are using OG yet, but their sites are also very under-optimized.

                  1 Reply Last reply Reply Quote 0
                  • KempRugeLawGroup
                    KempRugeLawGroup last edited by

                    This may be way over-the-top, but have you checked if OG tags would violate the regulations at all, or if they could potentially be a violation down the road? Granted, even though I haven't read the regulations, I don't think it should...but it's just something I'd double-check. I could see a potential problem if the wording is ambiguous and a competitor wants to stir up trouble for you.

                    Allie_Williams 1 Reply Last reply Reply Quote 0
                    • CHarkins
                      CHarkins last edited by

                      Given that other people may share those pages, I would incorporate both OG and Schema on the site.

                      Allie_Williams 1 Reply Last reply Reply Quote 0
                      • KeriMorgret
                        KeriMorgret last edited by

                        Just because you can't share doesn't mean people aren't going to share it on FB. Just yesterday, I shared http://www3.gehealthcare.com/en/Products/Categories/Accessories_and_Supplies/Adventure_Series_for_CT/Pirate_Island on FB with my friends. I don't have formal experience in this area, but did want to point that out. There was an article on slate.com about the design of these, and I went looking for more information, and found that page.

                        Allie_Williams 1 Reply Last reply Reply Quote 1
                        • 1 / 1
                        • First post
                          Last post

                        Got a burning SEO question?

                        Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                        Start my free trial


                        Browse Questions

                        Explore more categories

                        • Moz Tools

                          Chat with the community about the Moz tools.

                        • SEO Tactics

                          Discuss the SEO process with fellow marketers

                        • Community

                          Discuss industry events, jobs, and news!

                        • Digital Marketing

                          Chat about tactics outside of SEO

                        • Research & Trends

                          Dive into research and trends in the search industry.

                        • Support

                          Connect on product support and feature requests.

                        • See all categories

                        Related Questions

                        • Ibis15

                          How safe is it to use a meta-refresh to hide the referrer?

                          Hi guys, So I have a review site and I'm affiliated with several partnership programs whose products I advertise on my site. I don't want these affiliate programs to see the source of my traffic (my site), so I'm looking for a safe solution to hide the referrer URL. I have recently added a rel="noreferrer" tag to all my affiliate links, but this method isn't perfect as not all browsers respect that rule. After doing some research and checking my competitors I noticed that some of them use meta-refresh, which seems more reliable in this regard. So, how safe is it to use meta-refresh as means of hiding referrer URL? I'm worrying that implementing a meta-refresh redirect might negatively affect my SEO. Does anybody have any suggestions on how to hide the referrer URL without damaging SEO? Thank you.

                          Intermediate & Advanced SEO | | Ibis15
                          0
                        • MattCommonBond

                          How do I find my Crunchbase Organization ID for Knowledge Graph Optimization?

                          With the depreciation of Freebase, we're moving some of our data to Wikidata. One of the identifiers (and signals for a Knowledge Graph placement) is your Crunchbase Organization ID. However, I can't find any reference to this number on our company Crunchbase profile. There's an application ID in the source code but it seems to be a different number length than other Org. ID examples I've seen. Anybody have experience and know where I can find this?

                          Intermediate & Advanced SEO | | MattCommonBond
                          0
                        • WMCA

                          Canonical tag + HREFLANG vs NOINDEX: Redundant?

                          Hi, We launched our new site back in Sept 2013 and to control indexation and traffic, etc we only allowed the search engines to index single dimension pages such as just category, brand or collection but never both like category + brand, brand + collection or collection + catergory We are now opening indexing to double faceted page like category + brand and the new tag structure would be: For any other facet we're including a "noindex, follow" meta tag. 1. My question is if we're including a "noindex, follow" tag to select pages do we need to include a canonical or hreflang tag afterall? Should we include it either way for when we want to remove the "noindex"? 2. Is the x-default redundant? Thanks for any input. Cheers WMCA

                          Intermediate & Advanced SEO | | WMCA
                          0
                        • jasondexter

                          How to track mentions with links using Mentions App

                          We have a large client that we've just taken on board for organic search marketing. A great client that continually gets links from the BBC, NY Times etc which actually takes care of having to do any marketing for them. However, they get 10-15 unlinked mentions per day. Just recently, they peaked at 32 mentions in one day from JUST websites. But I need a quick way to filter these out and check if there is a link pointing to their website. I want to be able to build up a list of opportunities without having to manually check each website. How do, Mozzlars!?

                          Intermediate & Advanced SEO | | jasondexter
                          0
                        • GalcoIndustrial

                          Lowercase VS. Uppercase Canonical tags?

                          Hi MOZ, I was hoping that someone could help shed some light on an issue I'm having with URL structure and the canonical tag. The company I work for is a distributor of electrical products and our E-commerce site is structured so that our URL's (specifically, our product detail page URL's) include a portion (the part #) that is all uppercase (e.g: buy/OEL-Worldwide-Industries/AFW-PG-10-10). The issue is that we have just recently included a canonical tag in all of our product detail pages and the programmer that worked on this project has every canonical tag in lowercase instead of uppercase.  Now, in GWT, I'm seeing over 20,000-25,000 "duplicate title tags" or "duplicate descriptions". Is this an issue?  Could this issue be resolved by simply changing the canonical tag to reflect the uppercase URL's?  I'm not too well versed in canonical tags and would love a little insight. Thanks!

                          Intermediate & Advanced SEO | | GalcoIndustrial
                          0
                        • Carlos-R

                          Schema.org and YouTube Videos

                          Hi, Does anyone know how to implement schema.org markup with YouTube embedded videos? Thanks Carlos

                          Intermediate & Advanced SEO | | Carlos-R
                          0
                        • Towelsrus

                          Meta Keywords: Should we use them or not?

                          I am working through our site and see that meta keywords are being used heavily and unnecessarily. Each of our info pages will have 2 or 3 keyword phrases built into them. Should we just duplicate the keyword phrases into the meta keyword field, should put in additional keywords beyond or not use it at all? Thoughts and opinions appreciated

                          Intermediate & Advanced SEO | | Towelsrus
                          1
                        • wojkwasi

                          Will using a service such as Akamai impact on rankings?

                          Howdy 🙂 My client has a .com site they are looking at hosting via Akamai - they have offices in various locations, e.g UK, US, AU, RU & in some Asian countries. If they used Akamai, would the best approach be to set up seperate sites per country: .co.uk .com .com.au .ru .sg etc Although my understanding is that Googlebot is located in the US so if it crawled any of those sites it would always get a US IP address? So is the answer perhaps to go with Akamai for the .com only which should target the US market and use different / seperate C class hosts for the others? Thanks! Woj

                          Intermediate & Advanced SEO | | wojkwasi
                          0

                        Get started with Moz Pro!

                        Unlock the power of advanced SEO tools and data-driven insights.

                        Start my free trial
                        Products
                        • Moz Pro
                        • Moz Local
                        • Moz API
                        • Moz Data
                        • STAT
                        • Product Updates
                        Moz Solutions
                        • SMB Solutions
                        • Agency Solutions
                        • Enterprise Solutions
                        • Digital Marketers
                        Free SEO Tools
                        • Domain Authority Checker
                        • Link Explorer
                        • Keyword Explorer
                        • Competitive Research
                        • Brand Authority Checker
                        • Local Citation Checker
                        • MozBar Extension
                        • MozCast
                        Resources
                        • Blog
                        • SEO Learning Center
                        • Help Hub
                        • Beginner's Guide to SEO
                        • How-to Guides
                        • Moz Academy
                        • API Docs
                        About Moz
                        • About
                        • Team
                        • Careers
                        • Contact
                        Why Moz
                        • Case Studies
                        • Testimonials
                        Get Involved
                        • Become an Affiliate
                        • MozCon
                        • Webinars
                        • Practical Marketer Series
                        • MozPod
                        Connect with us

                        Contact the Help team

                        Join our newsletter
                        Moz logo
                        © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                        • Accessibility
                        • Terms of Use
                        • Privacy

                        Looks like your connection to Moz was lost, please wait while we try to reconnect.