301 redirect relative or absolute path?
-
Hello everyone,
Recently we've changed the URL structure on our website, and of course we had to 301 redirect the old urls to the coresponding new ones.
The way the technical guys did this is:
"http://www.domain.com/old-url.html" 301 redirect to "/new-url.html"
meaning as a relative redirect path, not an absolute one like this:
"http://www.domain.com/old-url.html" 301 redirect to "http://www.domain.com/new-url.html"This happened for few thousands urls, and the fact is the organic traffic dropped for those pages after this change. (no other changes were made on these pages and the new urls are as seo friendly as possible, A grade on On-Page Grader).
The question is: does the relative redirect negatively affects seo, or it counts the same as an absolute path redirect?
Thanks,
S. -
Thanks Ari!
-
Hi Silviu
It is as Ari said - source URL is relative and destination URL is absolute.
Peter
-
the destination URL should 100% be absolute!
-
Thank you for the tip Ari, but our website is not using apache and htaccess, so the rules are written in another language, but I'm sure this is not important.
The http status of the old urls is 301 to the new relative paths /new-url.html
and this is where my problem is:
Should the destination url (the new one) be relative or absolute?Silviu
-
301 Redirects should always be programmed and thought of us relative to full path.
in htaccess, it should look like this:
redirect 301 /old-page-name.html http://www.full-website-name.com/new-page-name.html
redirect 301 /old-page-name2.html http://www.full-website-name.com/new-page-name2.htmland so on and so forth..
Which pages lost traffic - old ones or new ones? If you could send an example (or email it if you're willing) id be happy to take a peak.
-
Hi Silviu
There is always the possibility of some SEO value being lost when you implement a 301 redirection so that may be why you have seen a hit.
Have a look at Moz's information on this here...
Note this paragraph: A 301 redirect is a permanent redirect which passes between 90-99% of link juice (ranking power) to the redirected page. 301 refers to the HTTP status code for this type of redirect. In most instances, the 301 redirect is the best method for implementing redirects on a website.
One thing though, I have never seen relative redirection for the same domain written as "http://www.domain.com/old-url.html" 301 redirect to "/new-url.html" but always as "/old-url.html" 301 redirect to "http://www.domain.com//new-url.html". I'm not saying the other way wouldn't work - which if the links are working correctly when you follow them they clearly are - but just not seen that.
I hope the above helps,
Peter
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
To 301 or not to 301?
So, to cut a long story short, on our website we have a /product page that is very similar to our homepage and doesn't really serve much of a purpose. It doesn't really fit in with the rest of the website and our directors want to get rid of it and focus our efforts on our homepage. Problem is, the /product page has a little bit of PA and links to other important pages on the website. I personally don't want to completely cut this page off. Would a 301 redirect to the homepage be a good option or would I be better off redirecting users to our course library page (Our course pages are what bring in most of our organic traffic)? Any help or other suggestions would be appreciated here! http://www.ihasco.co.uk/
Technical SEO | | iHasco1 -
301 redirects for all urls - legal dispute
The website in question is a very high traffic website with substantial credibility in it's subject matter (sorry, can't share more details) that delivers an overwhelming majority of traffic from SEO, much of which is new visitors. A legal dispute has resulted in both parties agreeing to forward a percentage of the total URLs to alternative websites (only 1 website for each party). All URLs for the domain will be forwarded elsewhere. It does not make sense to me that the "sum of the parts" will be as strong once the redirects are implemented but I am looking for feedback. It is fair to say that the alternative domains of each party are no where near as strong as the domain being "parted out." Will the SEO juice be distributed to each domain in full? Will both parties lose out substantially? Feel free to ask for clarifications and I'll do the best I can given the legal parameters. Thanks.
Technical SEO | | ReachMaineAgency0 -
301 Redirect for multiple links
I just relaunched my website and changed a permalink structure for several pages where only a subdirectory name changed. What 301 Redirect code do I use to redirect the following? I have dozens of these where I need to change just the directory name from "urban-living" to "urban", and want it to catch the following all in one redirect command. Here is an example of the structure that needs to change. Old
Technical SEO | | shawnbeaird
domain.com/urban-living (single page w/ content)
domain.com/urban-living/tempe (single page w/ content)
domain.com/urban-living/tempe/the-vale (single page w/ content) New
domain.com/urban
domain.com/urban/tempe
domain.com/urban/tempe/the-vale0 -
Is 301 redirect replacing or adding PA on a page ?
Hello Moz community, I am re-structuring information architecture on a website. The homepage targets keyword A
Technical SEO | | Sindicic_Alexis
There is a page /page-on-B/ that targets keyword B
There is also an older page /page-on-kinda-B/ that targets a keyword which is really close to B ( i think they should have been worked on the same page...) I want to re-optimise the homepage on keyword B because i know it is worth the effort. If i re-write the homepage to talk about B and do a 301 redirect of : /page-on-B/
/page-on-kinda-B/ to the homepage is it going to add page authority to the homepage ? is it the right way to proceed ?
Thanks for your support !0 -
301 redirect to WWW on a 2 year old website with good SERPs and organic traffic?
Hi everyone, Recently someone pointed out that my website can be accessed in both ways i.e. by typing www.example.com or example.com. He further added that Google might identify this as duplicate content and penalize my website. So now I'm thinking about 301 redirection from non WWW to WWW using htaccess method. But my website is 2 year old now and I'm getting some decent traffic from Google. Will this redirection have an adverse effect on my rankings? Is there any other way to resolve this issue? I don’t want to lose my current rankings or organic traffic. Any help would be very much appreciated. P.S. Currently Google index my website pages with WWW.
Technical SEO | | nicksharma040 -
301 Redirect Clarification: Images, Paramter URLs, etc.
I know that going through a site redesign it's essential to make sure that 301s are implemented for any changed URLs, but I wasn't sure if this was the same for the images on the page and the parameter URLs that are created by marketing campaigns - do those URLs also need to be 301 redirected? For example, this URL: www.mysite.com/32-inch-round-aluminum-table/ Could have a parameter at: www.mysite.com/32-inch-round-aluminum-table/?utm_source=twitterfeed&utm_medium=twitter&utm_campaign=Social%3A+My_Site And an image at: www.mysite.com/images/32-inch-round-aluminum-table.jpg Would the first two URLs mentioned need to be redirected to the new URL, and the image redirected to the new image URL? Thanks for the help.
Technical SEO | | eTundra0 -
Will a timed 301 redirect work for Googlebot?
Our client is changing brand names and domain names. We know we need to 301 redirect the old domain, but for marketing reasons we want people to see a short message saying that the brand has changed and that they will be redirected. Example: | | Our concern is how, or if, Googlebot will intepret the redirect. Will this accomplish our SEO objective of moving the value of the page to the new domain, or do we need to do just a plain old fashioned 301 redirect and not even let the page load? Thanks for your help.
Technical SEO | | GOODSIR0 -
Page has a 301 redirect, now we want to move it back to it's original place
Hi - This is the first time I've asked a question! My site, www.turnkeylandlords.co.uk is going through a bit of a redesign (for the 2nd time since it launched in July 2012...) First redesign meant we needed to move a page (https://www.turnkeylandlords.co.uk/about-turnkey-mortgages/conveyancing/) from the root to the 'about-us' section. We implemented a 301 redirect and everything went fine. I found out yesterday that the plan is to move this page (and another one as well, but it's the same issue so no point in sharing the URL) back to the root. What do I do? A new 301? Wouldn't this create a loop? Or just delete the original 301? Thanks in advance, Amelia
Technical SEO | | CommT0