Local Showroom Tel Showing Up in SERP for Branded Term Search?

[b.digi]

We encountered an issue:  when user search for a branded term in UK on Google UK, one of the showroom got listed in SERP under site links as a location with Location icon and takes over a few lines - their address and phone number are displayed.  This caused  confusion for user as it's only one of our showrooms and we don't want to direct calls to the showroom this way.  I'm suspecting somehow the localization factor came into play but not sure how to remove the showroom phone number from being displayed.  Anyone has any insight/experience with this?

Thanks

[MiriamEllis]

My pleasure!

[b.digi]

Hi Miriam, thank you so much for the source and insight, really appreciate that.

[MiriamEllis]

Hi Wei,

If you created a Google+ Local page for each of your showrooms, then Google will sometimes choose one of them to display along with the branded search. Honestly, this often seems arbitrary to me - in other words, it's hard to say why they are choosing one location over another. Of course, if localization is happening and Google is detecting that the user is closer to a showroom than, say, corporate headquarters, this would make perfect sense that they'd show the showroom, but this doesn't always appear to be the case. One must assume that, for some reason, the showroom is outranking the headquarters as an authoritative source.

Here is a thread from the Google and Your Business Help Forum citing an issue similar to what you are describing, Wei:

http://productforums.google.com/forum/#!searchin/business/branch/business/WPptzqIgcj8/OKWaMlCtxQsJ