Links below linking (not sitelinks)

[Joseph-Vodafone]

Hi All,

Please can you let me know the name and / or point me at an article / blog / directory on how best to achieve additional links under a search engine listing (I don't mean site links)  e.g. I do a search for 'home insurance' on Google.co.uk and under the listing for Compare the Market it has - home insurance, building insurance and landlords insurance.

Thanks for your help!

[Joseph-Vodafone]

Thanks for your help Jesse - will just have to work harder

[jesse-landry]

Well first off those are technically called "sitelinks," although granted they are an abbreviated version of what we are more used to when googling a brand by it's domain.

The answer to how to get them is simple and hard all at once: Obtain the number 1 ranking spot. Period. There's no magical method otherwise. Of course you need to have your GWT account working and have sitelinks active (Google your domain like I said to make sure they're working) but from there it is really just about traffic and SERP placement.

It's basically Google's method of trying to get people to what they want faster, so if they perceive that site as being popular, it's coded correctly, ranks high and gets a ton of traffic they will start adding sitelinks to get people to the more popular pages more quickly.

Sorry to say there won't be an answer other than improving ranking.