How to measure form abandonment

[Nightwing]

Buon Pormeriggio from Yorkshires answer to Silicon Valley Wetherby UK

Ok on this page http://www.onesys.co.uk/ half way down guests are invited to download pdfs but via jquery application window as illustrated here -
http://i216.photobucket.com/albums/cc53/zymurgy_bucket/form-abondonment_zps604b6c13.jpg

What i'd like to do is measure abandonment rates as in how many users cant be arsed to fill out the application form. Whilst I have done funnels before theyve been wired into actual pages using Goal funnels in analytics but this scenario of a kind of splash jQuery page appearing has got me stumped, ive no idead how to measure frequeny of click aways (if you see what i mean).
Any ideas welcome

Thanks,
David

[Nightwing]

Buon Giorno,
Thank you for all your answers
Ciao

[guillermoga]

Great answer Lynn! Glad I read it because I was going to recommend the same thing.

Just wanted to confirm that you were right about GA Events, you are allow to set them up as Goals but you can't set up funnels on them.

Cheers.

[Kara.Wallace]

Another option - you could install the free version of ClickTale and get some form analytics information or purchase it to get full details.

Or you could install the code just on a specific form page and use the visitor recording functionality, to see recordings of exactly how users are interacting with your forms, how much information they are filling out, etc.

Mike

[LynnPatchett]

Kalimera from sunny silicone Athens!

One or the other of virtual page views and/or event tracking in google analytics will do the job.

The form is in its own separate page, just loaded into a jquery window so you could just track page views of the form as normal by putting analytics code in it. If the page returned is the same then you should be able to set up the goal tracking/funnel as normal.

If you want to get more data (like which pdf they are trying to download) then you can trigger a virtual page view inside the analytics code of the form page instead of the default page view and include a reference to the pdf in it. You could also try event tracking on the button clicks, but I dont think you can set up funnels with events (only final goals). There are ways around that, but probably easier to go the virtual page route if you want easy funnel visualisation.

Check a bit of further reading:
Page views vs Events Virtual page views (can be triggered by buttons or by page load).
Using events as goals

Hope it helps!