Noob Question on franchise sites
-
What is the best way to approach these franchise sites that have tons of location pages with 95% same content on every page? Each location has its own unique url that just redirects to the main franchise location page, but with no uniqueness or independent blog is it even possible to get a page like this ranked locally or is the best route PPC?
-
Hi Scott
I think it depends on the size of the brand and site of the company that provides the franchise. I was speaking to a client today who runs a franchise locally and they are stuck, as a franchisee, with having to have a page on the company site. But if you search for the brand (which is quite well known) then you will see the pages that are relevant locally.
I hope that helps,
Peter
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it possible to link two sites' Search Console to Adwords?
My company is a healthcare organization that has two brands, one that's our 'system' and is mainly adult health services and the other is pediatric only focused care. Both have separate websites. Our SEM is managed by an outside agency. We're in the process of linking our Google Search Consoles to the Adwords account. Our GSC has both of the sites as separate properties, but the Adwords account has all of the campaigns for both brands under one account. Is it possible to link both of the GSC properties in the Adwords account to be able to get accurate information for the Paid & Organic report in Adwords?
Paid Search Marketing | | Kyleroe950 -
Quick Question: Anchor links on Adwords main URL?
Is it OK to use anchor links on the main URL of an advert on Google Adwords? Example: www.example.com/#example Had a little Google, and not much was returned on the topic. Many Thanks, Alex
Paid Search Marketing | | Whittie0 -
Question regarding Google Adwords?
Just had a question regarding Google Adwords. I have an e-commerce store (kiwimodfurniture.com) in the furniture niche and I originally was planning to create a different ad group for each product. Since I have 1300 products I would have 1300 ad groups. However a lot of the products don't have enough search volume and Google won't display my ads. Then I decided to get a bit more broad. I plan on having an ad group for each sub category on my website. For example, modern lounge chairs, modern arm chairs, modern sofas, etc. Question: Is this too broad? Will the ROI be terrible because of this? Thanks!
Paid Search Marketing | | The_Kiwi_Man0 -
Questions on Paid Directory Links...
Hi Moz Community! We have a client in the manufacturing industry that is listed in Thomasnet.com for a about 75 different terms. For those that might not know, this is a paid directory site that ranks extremely well and has a very high DA at just under 90. These 75 different terms have spanned about 9,000 "dofollow" links on Thomasnet.com around 4 months back, right about the same time as the Penguin 2.0 update. The link profile for this client had around 2,000 links prior to the 9,000 additional links, and our team is unclear if we should be concerned about these paid directory links. The organic rankings have dropped a bit, but that might be because of a more general Penguin update and not be directly tied to this paid directory. I'm looking for some general guidance and recommendations in this paid directory space and help with Thomasnet.com if available. Should these links be requested as changed to "nofollow"?
Paid Search Marketing | | zadro
Will Google see this domain as one major domain link?
What other recommendations/experience with "quality" paid directories can be expected? Thanks much and look forward to your comments and discussion. Dario0 -
I want to try some Google PPC ads on other sites but don't know what i'm doing.
We have seen a massive drop in traffic this year and i am contemplation using banner ads to try to increase sales and also to help with marketing. the problem is i know nothing about doing this. I have used it in the past but to limited success and i was just stabbing in the dark. I have a few questions. Am i better to target keywords related to the product or to the people who may buy my products? Is it better for direct sales or brand awareness? What kind of ROI can i expect if i get it working well? Is it better to pay for the big keywords or pic all the low hanging fruit? Does it work? Should i employ an expert, are they worth it? Any insights into the world of PPc would be a massive help.
Paid Search Marketing | | mark_baird1 -
A question for Google Adwords experts
Hi Google Adwords experts, We own the trademarks to some keywords. When you search for these keywords, only our ads will ever appear but they don't appear every time a search is made. They're hardly ever appearing now that we've dropped our bid from $1+ to the minimum first page bid (1 cent in some cases). My question is; are the ads showing less because our bid has dropped so low? If so, why is this? If we own the trademark to the keyword and no one else can display ads, any bid that we submit should be accepted by Google, shouldn't it? If you can include a link to any articles that will give me more info, i'll vote for your answer. Thanks!
Paid Search Marketing | | HamiltonIsland0 -
PPC Question
After watching today's excellent WBF by Brian on Adwords, I still have a question. At one point do you believe a PPC keyword or adgroup has enough data to make a decision. Brian mentioned 30,000 impressions. I've heard 200 clicks. Is there a concensus or set of rules anyone could recommend as a guideline. I do PPC but it's not a daily focus, and find myself vacillating, and frankly, probably wasting time and money by not having a more defined approach to PPC.
Paid Search Marketing | | DenverKelly0 -
AdWords question on text ads
Hey all, I have a certain format I want to follow on my text ads across several ad groups. I deleted all the past ads and only three ad groups remain with ads that follow this format. When I hit add new ad group, the ad come pre-populated with the text of a now deleted ad and I cannot for the life of me change it. I would love for one of my active ads to come up as I only have to change one name and one number in each ad. How do I control what that default ad is? How can I make it stop being an ad I have deleted. Please help!
Paid Search Marketing | | DanDeceuster0
