Internal Linking Anchor text
-
Hallo everybody,
I am trying to improve internal linking but I am little bit confused about internal linking title.
Should I use Kenya all-inclusive accommodation, Kenya full board accommodation etc or I should be using the title without the destination name, all-inclusive accommodation, full board accommodation? My worry is if it will not be too much of Kenya in each title.
Any advice what is the best practice?
Thank you very much
-
Thank you very much Peter! I believe you are right totally about the links opening in the new window. I always thought that it can't be good to have so many links opening in new window.
Thank you very much!
All the best
Iris
-
Hi Iris
If you change some of your anchor texts for some of your internal, I don't think Google will think that spammy. As I said, it is a case of making your linking natural rather than trying to engineer sentences around a keyword phrase.
Looking at and browsing through your site (villasdiani.com) I don't see there is a problem. The amount of links you have per page seems reasonable and I did not notice repeated use of anchor texts. That being the case I wouldn't worry about changing anchor texts as it won't be worth the effort as you would be trying to fix something that is not broken.
Just one thing though that I did notice when browsing your site is that a lot of the links within the body of your pages (not it seems from sidebar links) open a new tab/window when clicked. That's not an issue for your SEO, but I think it is something you maybe should look at from a user experience perspective - which may have a knock on affect to your SEO.
Maybe it's a personal thing for me, but when browsing a site, I want to do so within the same tab/window. If I click an internal link and it opens a new tab/window and then I find that I want to go back to the previous page, I have to close the tab/window to go back. If that keeps happening then I think that can disturb the flow of what you want the visitor to do, i.e. browsing your site.
However, if there's an external link on a site, then I think it is reasonable to have a new tab/window open when that is clicked although there is a case for that to open in the same tab/window as well.
It may be worth putting a question on this out to the Moz community, but for me as I said, it feels a little bit clumsy to keep having tabs opening as I browse your site. It's not a big problem so don't worry that it's going to do anything bad, but I thought it was worth mentioning.
I hope that helps,
Peter -
Thank you very much Peter,
But when I have let's say a tag which is called all-inclusive accommodation, will not google consider me as spam if link to it across the site ones as Kenya all-inclusive accommodation and then only all-inclusive accommodation?
Thank you very much!
Iris
-
Hi Iris
The text you choose for anchor texts is really dependent on where the link is going to appear. The rule of thumb should be to make the link read naturally for the person reading the text. You are right to be wary of repeatedly using the word 'Kenya' in your anchor text links, but that doesn't mean you cannot use it at all.
So, for example, if you had text saying something like, "Kenya is a beautiful place to visit. Our website has the best all-inclusive accommodation you can find...", the link could naturally appear in the phrase "all-inclusive accommodation" or "best all-inclusive accommodation".
But if your text said something like, "Look at our Kenya all-inclusive accommodation pages..." then you could more naturally have "Kenya all-inclusive accommodation" as the link.
So keep it natural and make it balanced.
I hope that helps,
Peter
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Exact Match Anchor Text - How Can These Guys Be Getting Away With It?
Hi. I've noticed that some of my search competitors seem to be getting away with heavy use of exact match anchor text in their backlinks. In the UK, for the term [HR Software] the top 3 SERPs have on average: 63% of their backlinking domains using the exact match anchor text [HR Software] 50% of their backlinking pages use the exact match anchor text [HR Software] I know there are hundreds of factors at play other than just the above but to me their anchor text profiles scream "LINK SPAM". Is this normal? Have I missed something? or do I just bide my time and wait for them to be hit with a penalty? Thanks David
Link Building | | OctopusHR0 -
Internal links
It can be bad for the site if I use various items to create links to a page that represents a specific keyword? The articles are relevant and anchor text is not only done on the keyword, but also by using words near the keyword in question.
Link Building | | otimizador20130 -
Ask a QuestionBacklink Anchor Text Profile
I'm looking to clean up my back link profile as we have a Google penalty for unnatural linking. Any pointers on what I should be looking for in terms of what makes a link bad? We have a massive percentage of links under the anchor text of "workwear" and this is the keyword we have the penalty for. Is it better to get the links removed or the anchor text changed? Thanks
Link Building | | hvwltd0 -
Does a hashtag link pass the same amount of link juice as a link without a hashtag?
Example 1: link to: http://www.domain.com/#something-inside-the-page Example 2: link to: http://www.domain.com/
Link Building | | adriandg0 -
Outgoing links - internal vs. external
I thought that the important factor in the value of a link was how many outing links a page has total. Some tools seems to tell me that the important data point is how many EXTERNAL links a page has. Which number should I be paying attention to when looking at pages I want to get linked from? (Yes, I know there are many other factors that are important)
Link Building | | EugeneF0 -
Do sites on the same c-block and same server count as seperate linking root domains when linking to each other?
Lets say there are 50 businesses who have their website on the same server and are on the same c-block but the owners of the individual sites are different (i.e. they are all completely different sites not relevant to each other). Each of those sites are linking to each other due to a feature on the sites. This obviously increases the number of total links to each site but does it also increase the number of linking root domains? Or does this just show up as one linking root domain due to all of them being on the same server and the sharing the same c-block?
Link Building | | cinternicola0 -
Impact of Internal VS Inbound Links
Internal linking channels juice being accumulated through inbound links and the two work as a team. I am interested to hear from those who have either tested or have a fairly good gut feeling about the impact of internal links on rankings (as an additional signal). Also in your opinion how does internal linking compare to external links pointing to the same page (e.g. impact of benefit/ranking gained through internal linking + inbound links as opposed to scenario where there is no relevant internal links at all). Conditions: Relevant anchor text used (or close contextual variation) Measuring impact on a single phrase (or relevant phrase variation) Internal links can be from unlimited pages on the same site (even site-wide) External inbound links can be only to the target page (disregarding inbound links to other pages). Disregarding layout based navigation as internal links and focusing on content based links only (contextual, editorial links). For example: Internal link ranking impact: 10% External link ranking impact: 90% Since this is a simplified model feel free to provide necessary clarifications below your estimate. Looking forward to your answers!
Link Building | | Dan-Petrovic1