Frequency Capping For The Display Network
-
Hi Everyone,
I have recently started doing a remarketing campaign for one of my products.
To give you a bit of a general background, its a generic branded product that consistently sells well and we do have the cheapest price for it on Google, amazon and eBay.
I'm remarketing to anyone who has visited that specific product page (I did want to do it to those that have abaonded cart although i'm very technically restricted by the state of our current website) and I'm wondering what would be a good number to frequency cap the number of times people can see the ad?
Any general guidlines would be helpful.
Thanks
-
I think that depends upon how you see the "lifetime value of a customer" or the "profit margin on a single sale". JTV will follow you around for months.... HarborFreight will follow you for days....
If you have a single product that you are selling at a discount price you might not want to remarket very much at all.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best way to present Google Display /Search Reports
Hi Everyone Im just looking to produce some quite detailed analysis and overview of out google search and display adverts. Can someone suggest a format or template for the best way to present this information as welll as what sort of information would be best to include
Paid Search Marketing | | aplnz20170 -
Will Google penalize a text ad if the display URL goes nowhere?
Today I had a colleague ask me if Google Adwords will penalize text ads that have display URLs that land on 404 pages. I fully understand the policy that the domains in display URLs and destination URLs have to match up or Google will disapprove the text ad. However if the display url contains the proper domain (and a target keyword phrase for a file folder) will Google penalize the text ad quality score if the display URL lands on a 404? I had trouble finding specific evidence for this.
Paid Search Marketing | | VanguardCommunications0 -
Google Display Network had 3000 new placements in May
Hi all, I'm running through traffic figures from May as there was a huge spike. This is down to a spike in Adwords, specifically the Display Network. In May 2014, there is a total of 4337 placements. In April 2014, there is a total of 1561 placements. With nearly 3000 new placements where the ad could be shown, would anybody be able to explain as to how and why this has happened? I've run through the change history, and nothing i've done explains the extra placements. Auto add placements was on, but has been on for 12 months with no more than 50 extra per month. The only change that has been done that may link is I've added a mobile phone extension on ads displayed on mobile devices? The significant extra cost has been of no benefit to the campaign, as the advert displayed on various apps, forums and irrelevant websites.Would be great if anybody could shed some light here! Thank You
Paid Search Marketing | | Whittie0 -
Display advertising
Hi I am considering running display adverts for a products that we are selling. I see there is a range of different sizes available for adverts. Can anyone suggest which size advert is more successful comparatively. Also is it possible to only select different types of adverts available on the display network? I look forward to hearing from you. Thanks Pete
Paid Search Marketing | | Hardley1110 -
CPC or CPM for Google Display Network?
HI all I'm setting up my first Remarketing campaign on the display network. I'm targeting those that have visited a specific product page at the moment and therefore there won't be a massive amount of traffic to remarket to - roughly no more than 50 clicks/day. My question is - what is the best bidding option for a campaign like this? Not sure whether to go for CPM or traditional CPC. I have previously found CPM much better for Facebook but obviously thats very different to Google. All help appreciated!
Paid Search Marketing | | SamMaley0 -
Have you used an ad network other than Google Adwords?
We received a cold call from a company called Division-D. They make a lot of promises which sound good (but that's what marketers do 🙂 ). Advertising on a non-Google network probably would have fewer restrictions than an Adwords campaign and they say that they are fully transparent. Would it be worth it to listen to their whole pitch?
Paid Search Marketing | | Linda-Vassily0 -
SIte wide links by google display / adsense
hey guys, I had a quick question about my back links that might be coming from adsense. I am trying to help my father our on his site and help him recover from penguin. unfortunately his company hired some shady SEOers to do "SEO". little did my dad know the BLs he were getting might be spammy, thats what I am checking now. When I ran a BL report on him ( i use two tools, SEO spyglass and OSE ) i found that there were many "sitewide" links, but i dont think there were placed there by the webmaster, i think they come from adsense. I know he has a PPC campaign where the daily spend is 3k/ day so I know its very possible that this might be the case. If my tool is picking up BLs from these sites ( which are niche related ) does google count these links for ranking purposes? and might this hurt my rankings if google just sees these as "sitewide links"
Paid Search Marketing | | david3050 -
Content Network Clicks Not Count as Paid Search
So I've been noticing that the "searches" being recorded in Omniture for my paid search campaigns are closer to the total number of clicks that I get on my "search" campaign. However, when I look at the total number of clicks the discrepancy between the two is high...I'm talking 30 to 40% difference.... So I was thinking that perhaps neither Omniture nor Google Analytics really count clicks coming from the "Content Network" as searches or visits? Would anyone agree to this, or does anyone have any other clever ideas? Thanks!! -Margarita
Paid Search Marketing | | MargaritaS0