Best way of connecting with key influencers

[CommT]

Hi,

I've identified a list of key influencers within my niche. I now want to connect with them, specifically to ask them to provide regular content for our site (they'll hopefully promote it via their own channels as well as us doing some promotion). The reason I want to do this is because it's easier to move Mohammed than the mountain! - I want to piggy-back on their success!

How would you go about doing this? Some of the influencers are follwing us on Twitter and I've had some nice discussions with them over the last few months or so (our Twitter has only been going since about March this year). Would you reach out via Twitter, or call them up? I really don't want to mess this up!

Thanks,

Amelia

[EGOL]

** 'Landlord's Blog' - written by  landlords, for landlords...**

This is an awesome idea.

You might be able to get a landlord to do just one article... or you might interview him/her and then you write something good from what you have learned - giving them big credit.

Good luck.

[CommT]

Hi EGOL,

Thank you. I get what you are saying.

However, we do have a really good website. And I'm not just saying that.

We launched our website last July, and have been regularly updating it with information relevant for our target market: UK Landlords (We're a BTL mortgage specialist). We get around 7,000 visits per month. The majority of this traffic is from organic rankings or PPC advertising, though we are getting more and more referral traffic every month.

We regularly contribute to several influential blogs - one of which is the most influential in our niche, so I don't think our problem is that our content is poor.

Simply - I want to get a few people on board who can offer our website visitors something we can't do ourselves. Specifically, I wanted to introduce a 'Landlord's Blog' - written by  landlords, for landlords. Whilst several of my colleagues are landlords, they either don't have the time to write for us or,(sorry guys!) the skill to do it justice. Hence my wish to get a key influencer on board...

Thanks again for your input

Amelia

[EGOL]

If your website is one of the best on the web then Mohammed might be "looking for you".... but if you have a nacient blog with poorly-written content you will have an easier job moving the mountain.

Influencers have lots of people bugging them and trying to "piggy-back on their success".   They can smell that a mile away.   If you ask them to build your website for you by "providing regular content"... they are going to laugh and laugh really hard - unless you have an audience that they want to reach.

The best way to make this happen is to figure out how Mohammed can piggy-back on YOUR success.  Then he might be interested.