Best way of connecting with key influencers
-
Hi,
I've identified a list of key influencers within my niche. I now want to connect with them, specifically to ask them to provide regular content for our site (they'll hopefully promote it via their own channels as well as us doing some promotion). The reason I want to do this is because it's easier to move Mohammed than the mountain! - I want to piggy-back on their success!
How would you go about doing this? Some of the influencers are follwing us on Twitter and I've had some nice discussions with them over the last few months or so (our Twitter has only been going since about March this year). Would you reach out via Twitter, or call them up? I really don't want to mess this up!
Thanks,
Amelia
-
** 'Landlord's Blog' - written by landlords, for landlords...**
This is an awesome idea.
You might be able to get a landlord to do just one article... or you might interview him/her and then you write something good from what you have learned - giving them big credit.
Good luck.
-
Hi EGOL,
Thank you. I get what you are saying.
However, we do have a really good website. And I'm not just saying that.
We launched our website last July, and have been regularly updating it with information relevant for our target market: UK Landlords (We're a BTL mortgage specialist). We get around 7,000 visits per month. The majority of this traffic is from organic rankings or PPC advertising, though we are getting more and more referral traffic every month.
We regularly contribute to several influential blogs - one of which is the most influential in our niche, so I don't think our problem is that our content is poor.
Simply - I want to get a few people on board who can offer our website visitors something we can't do ourselves. Specifically, I wanted to introduce a 'Landlord's Blog' - written by landlords, for landlords. Whilst several of my colleagues are landlords, they either don't have the time to write for us or,(sorry guys!) the skill to do it justice. Hence my wish to get a key influencer on board...
Thanks again for your input
Amelia
-
If your website is one of the best on the web then Mohammed might be "looking for you".... but if you have a nacient blog with poorly-written content you will have an easier job moving the mountain.
Influencers have lots of people bugging them and trying to "piggy-back on their success". They can smell that a mile away. If you ask them to build your website for you by "providing regular content"... they are going to laugh and laugh really hard - unless you have an audience that they want to reach.
The best way to make this happen is to figure out how Mohammed can piggy-back on YOUR success. Then he might be interested.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What are the best practices for microdata?
Not too long ago, Dublin Core was all the rage. Then Open Graph data exploded, and Schema seems to be highly regarded. In a best-case scenario, on a site that's already got the basics like good content, clean URLs, rich and useful page titles and meta descriptions, well-named and alt-tagged images and document outlines, what are today's best practices for microdata? Should Open Graph information be added? Should the old Dublin Core be resurrected? I'm trying to find a way to keep markup light and minimal, but include enough microdata for crawlers to get a better sense of the content and its relationships to other subdomains and sites.
Intermediate & Advanced SEO | | WebElaine0 -
Page A Best for Users, but B Ranks
This is real estate MLS listings related. I have a page "B" with lots of unique content (MLS thumbnails mixed with guide overview writing, pictures etc) which outranks "A" which is a page simply showing MLS thumbnails with map feature included. I am linking from "B" to "A" with anchor "KEYWORD for sale" to indicate to search engines that "A" is the page I want to rank, even though "B" has more unique content. It hasn't worked so far.
Intermediate & Advanced SEO | | khi5
Questions: Should I avoid linking from "B" to "A" as that could impact how well "B" ranks? Should I leave this setup and over time hope search engines will give "A" a chance to rank? Include some unique content on "A" mostly not viewable without clicking "Read more" link? I don't foresee many users will click "Read more" as they are really just looking for the properties for sale and do rarely care about written material when searching for "KEYWORD for sale". Should I "no index, follow" A as there are limited to none unique content and this could enhance chance of ranking better for B? When I write blog posts and it includes "KEYWORD for sale" should I link to "A" (best for users) or link to "B" since that page has more potential to rank really well and still is fairly good for users? Ranking for "B" is not creating a large bounce rate, just that "A" is even better. Thank you,
Kristian0 -
Fastest Way To Remove Footer Link? (post-Panda)
Hello, I have a website with 1k+ links pointed directly to an inner page and home page from blogspot domains. There are 3 links in the footer that points to different locations. 1st anchor text points to the person who designed the page template and links to their website (this doesn't affect us) 2nd anchor text uses a direct keyword that I am trying to rank for and links to the inner page. 3rd anchor text uses my website name and links to the home page I know that these are not good links and the content inside the pages are irrelevant to my own website. The links are embedded into the template on the footer and is site wide.I have already contacted the designer and have the links removed but those that have downloaded the templates still have the footer link. What would be the best way to remove all these footer links? Trying to contact each individual person who is using the template is not working out as most have not responded and some of the websites have not seen an update in years! Any thoughts? If you need additional information feel free to send me a direct message so I can send you an exact link.
Intermediate & Advanced SEO | | Shawn1240 -
What's the best SEO practice for having dynamic content on the same URL?
Let's use this example... www.miniclip.com and there's a function to log in... If you're logged in and a cookie checks that you're logged in and you're on page, let's say, www.miniclip.com/racing-games however the banners being displayed would have more call to action and offers on the page when a user is not logged in to entice them to sign up but the URL would still be www.miniclip.com/racing-games if and if not logged in, what would be the best URL practice for this? just do it?
Intermediate & Advanced SEO | | AdiRste0 -
Best links to gain?
Hi, Just a quick one to see what peoples thoughts are regarding links. I have just gained a free link on a .gov website in the UK. In one of their offers pages, will this provide any link value or domain trust to me and what can the benefits be SEO wise from having a link on a government domain? The link is just the website url with a a few lines of text detailing our address etc... so its not got any anchor text regarding targetting one of our brands. It is equallly, less or more important to target anchor text links to specific brands or to get good high quality links from trusted sites such as the .gov one I have linking to my root domain? The website is a local council website in the UK. And was listed by a member of their staff, who only list in the offer page if your offering discount to council members etc..., so its not a spammed page or anything like that. What are peoples views on anchor text links vs domain url links? Cheers Will
Intermediate & Advanced SEO | | YNWA0 -
What is the best choise for seasonal pages that rank after the season is over?
Hello and thank you for your attention. I am optimizing a travel website and I have a few problems. Every time I get a good rank for a particular keyword the owners take down the page because the offer is over. They also take down the category because the season is over. That is why I loose all the rankings. What is the best option in this cases and how should I guide the whole team that putts offers and new categories on the website? Would a Static sitemap be enough - I do not know what to do as moving a category from the main menu to a sitemap - another page on the website would result in loosing authority - and SERP. Thank you!
Intermediate & Advanced SEO | | A.Popoviciu0 -
Best way to stop pages being indexed and keeping PageRank
If for example on a discussion forum, what would be the best way to stop pages such as the posting page (where a user posts a topic or message) from being indexed AND not diluting PageRank too? If we added them to the Disallow on robots.txt, would pagerank still flow through the links to those blocked pages or would it stay concentrated on the linking page? Your ideas and suggestions will be greatly appreciated.
Intermediate & Advanced SEO | | Peter2640 -
What is your best one sentence definition for SEO?
I have recently come across several bloggers that have been trying to formulate the best concise definition of SEO. What one sentence definitions have you used / seen? Avoid run-ons. Tweetable, even better.
Intermediate & Advanced SEO | | Gyi0