Link Requests in Order Confirmation Emails- Still a good idea?

[PaddyDisplays]

I found this post from Rand from 2008

http://moz.com/blog/headsmacking-tip-1-link-requests-in-order-confirmation-emails

5 years later I'm wondering in a "no-follow" for all unnatural links in the google world we currently live in, is it still a good idea?

Also does is really work? or does it annoy the customer?  would it be better to use that space to up sell to your customer?

[PaddyDisplays]

I was thinking along the same lines as you guys, just wanted to see what the general conciseness was.

Thanks for your replies

[BlueprintMarketing]

I think what Doug has said is right on the money.

2008 was when Lehman Brothers was still considered financially sound and Google actually gave us data.

Unfortunately I believe these link building tactics could be used but probably should not be.

From what I've seen Rand himself is really not very for link building especially in this fashion.

I would not do it.

Hope this helps,

Thomas

[DougRoberts]

Can't  see this being a good idea any more. We're not in an "every link helps" world any more and I can't see what's in it for the customer when you just ask them to give you a link.

I think you'd be better off using the space to either try and build the relationship with the customer and/or up sell other products or services.

That said, apart from quickly checking the details of the order confirmation I'm not sure how much attention people pay to the "boiler plate" content.