Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
The company brand name does not show in SERP
-
Our company is ranking no.1 for brand keyword, however, when you try to find it by two words(with space between) then all those shows up and the website is nowhere to find.
Any suggestions on how to solve this without the need to be ranked for something related
-
Oh yes absolutely I hadn't caught that. That will certainly help you rank better but you should be sure that this is the branding you want. Branding may be the single most important aspect of your company, so lock it down and roll with it.
Good luck!
-
Well this is going to be tricky because Google will always want to rank sites that are most relevant to what it thinks users are searching for. I'd have to bet that 99.9% of searches done for "convert media" are looking to... convert some sort of media.
That means you're going to have to try and trick Google which is always dangerous. However you can probably do this while staying within Guidelines.
For example, I'm looking at your backlink profile and specifically at your anchor text hierarchy. Typically a domain's anchor text should be varied between the domain itself, the brand itself, images and variations of the former. Your anchor text profile does not have any links built with "Convert Media" as the anchor text. This is definitely a big part of why it isn't ranking for said keyword.
I see the words "ben stein" as the number two most linked to anchor text... What the what?! Ben Stein? As in, win Ben Stein's Money?? Also I see "contextin" as having the most links so I'm assuming you recently changed your domain and brand.
Anyway, I think the best thing you can do is change those (you should also get rid of any spam links you may have..) to your actual brand and domain and continue building more organic links.
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz bar not working on https://www.fitness-china.com/gym-equipment-names-pictures-prices
Moz bar not working on our website about gym equipment names https://www.fitness-china.com/gym-equipment-names-pictures-prices How long fix it?
On-Page Optimization | | ahislop5740 -
Company acquired but keeping website for now. How to rebrand without losing traffic?
A client has been acquired by a larger company who will eventually absorb client's website but this could take some time (a year or more). We have posted notice of the acquisition on their current site now, but it's time to make the rebrand of current site a priority. Since this site could be functional for some time and still operates as a lead generator for the company, we don't want to negatively affect their web traffic. Curious if anyone has experienced similar or if there are best practices we should be following for this transition? Domain will stay the same for now.
On-Page Optimization | | KMofOutlier0 -
How many hyphens are allowed in page titles or image names?
When I was going through certification, I was told it should be limited to one or two. I was curious if there is a change.
On-Page Optimization | | SeobyKP0 -
Can I put the company name in the image alt text instead of just the service type im trying to rank for?
Hello, if I am trying to rank for a service type and the exact phrase is in the companies name, can I put the company name in the image alt text instead of just the service type? Seizing the opportunity to get another mention of the businesses name...two birds with the one stone if you will... For example, "lawn cutting" being the service type but the company's name is Paul's lawn cutting. Could i put Pauls Lawn Cutting in the image alt text, or just stick to lawn cutting? Thanks in advance
On-Page Optimization | | Gavinn0 -
Image naming best practices?
While I have found many good sources of information for naming images for SEO purposes, I'm having trouble finding an up-to-date, exhaustive and authoritative source for image names, alt tags, etc. For instance... Max characters for image name? Max hyphens? How descriptive should you be? "ice-cream-flavors-icon_._jpg" or "ice-cream-flavors.jpg" or simply "ice-cream.jpg" How similar should the image name, alt text and page title be? At what point are you overusing a keyword? Rules to follow? So much more, but you get the idea! Anyone have a good reference or an answer to all things related to images and SEO? Thanks!
On-Page Optimization | | OSD0 -
CSS family names and whitespace
A CSS validation notes the following: Family names containing whitespace should be quoted. If quoting is omitted, any whitespace characters before and after the name are ignored and any sequence of whitespace characters inside the name is converted to a single space. Not sure what this means or how to fix. Help. thanks
On-Page Optimization | | casper4340 -
Does show/hide element with javascript impact SEO
Hi I am developing an ecommerce site and want to place text on all category and home page. The challenge is that 300 words of text for the pages does not fit into the design appropriately especially on the home page. If I were to use a show/hide element with javascript would this be seen as spam or a trick to the search engines. I do not think it is spam as it will be actual content for the site and the visitor can view it if they click on the show button. Would love to hear your thoughts?
On-Page Optimization | | VivaArturo0 -
Optimizing for another keyword than the menu name
Hi I would like to hear if someone could help me decide whether or not it is important regarding SEO that the menu name is the same as the keyword we want to rank for. The site is a static site and one of our most important keywords. To give an example. Our menu name is "cars" and we want to rank for "cheap rental cars".
On-Page Optimization | | KennethK0