Meta descriptions
-
Hi,
I have placed meta descriptions in a CMS for a client and afterwards checked with the SeoMoz tool "Page elements" that these are embedded correctly. However when checking the SERP for certain pages Google has "composed" the listing from other content than the meta description. What may be the reason, and how to avoid this?
-
True. I've even seem some instances of anchor text being used in descriptions.
-
Det kan hjelpe
But yeah, if it's a decent description (and you seem to be happy with it) I'd look elsewhere for problems first.
-
Hi, there is a DMOZ listing so I could check that, thanks!
-
hi, I'd have to check with the client, but anyway it is in Norwegian so it would probably not help you much! But, the pages in question are not thin on content and are decisively on-topic.
-
Hi Damien,
Not a double post just because I got there first
Would always encourage people to chime in with their own opinions even if it just confirms what was said.
It can help the asker know if an answer is good advice or not
-
Can you post us the URL or is it confidential? It'd be nice to have a look
-
The code I've suggested will only help if it's pulling the description from DMOZ or the Yahoo Directory. Do you have a listing in either? If so is it the same as what is showing?
Even if you do have a listing it doesn't necessarily mean that's where it's getting it from.
As I say, if you've just made the change, wait for a week or so and if your description is long then make it fit into a normal SERPs length snippet.
However it may be that you can't actually do anything to change Google's mind on what it shows for that search term (you may also find the snippet is different depending on what is searched for).
-
hi, thanks but the search to test this was with using the same keywords used for the title-tag and in the meta description and on-site content, so I'm ruling out lack of relevancy here.
-
hi, thanks! The meta description is based on kw research and on page content so relevancy cannot be the issue. Probably they are not using meta-robots and they need to place the code you suggested...?
-
Sorry for double-post! ha
-
Hey,
If you're description isn't as relevant to the keyword you've used to search for your site then search engines may decide to put something more relevant in the description that it has pulled off the page.
To remedy this try and rewrite your description to be more relevant to your targeted keyword.
Hope this helps
DD
-
First give it at least a week or so to update, it doesn't happen immediately.
But, yeah, Google does that sometimes if it finds a chunk of text it thinks is more relevant to the users' search. I've seen this mostly happen on pages with very little text content (image or video heavy pages say) but sometimes it's just because it doesn't think your description is relevant to your page.
I assume that it's from the page and not your DMOZ or YDIR description (if it is either of those add or to your pages). Very small possibility if you've added a different description to a lot of other directories it's being picked up there.
Not too much you can do about it if none of these. Make sure your description is accurate and if it's more than 150 characters try to bring it in under that.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I include my company entity in meta description? (for ex. LLC. Inc.)
I'm re-writing my meta descriptions. I'm wondering if I should include the My Company, LLC. in the description or just My Company. Taking out the entity would save about 4 characters.
On-Page Optimization | | IcarusSEO1 -
Description tag not showing in the SERPs because page is blocked by Robots, but the page isn't blocked. Any help?
While checking some SERP results for a few pages of a site this morning I noticed that some pages were returning this message instead of a description tag, A description for this result is not avaliable because of this site's robot.s.txt The odd thing is the page isn't blocked in the Robots.txt. The page is using Yoast SEO Plugin to populate meta data though. Anyone else had this happen and have a fix?
On-Page Optimization | | mac22330 -
Meta Title Pipes and Spacing
I've been doing optimization on a clients website and want to make sure I'm maximizing my characters. Does anyone have any feedback on the spacing in between the pipes ( | ) ? IE: Internet Marketing Company | Denver SEO | Brand Name Do the spaces before and after the pipes play a role in whether the search engines can distinguish the keyword or is it all considered one word if there is no spaces such as: IE: Internet Marketing Company|Denver SEO|Brand Name Any information will be super helpful. Thanks for your help!
On-Page Optimization | | RezStreamSEO0 -
Meta Title for Category Pages
I am trying to improve the SEO for a few key category pages on my blog. I have two ranking really well so I want to boost them and bring up some others. Can I put two keywords in the meta title? Example: Maternity Deals | Pregnancy Deals Or should I just stick with one? Thanks!
On-Page Optimization | | dealblogger0 -
SeoMOZ meta descriptions
Anyone notice that seoMOZ doesn't use meta descriptions? Any idea why not?
On-Page Optimization | | SoulSurfer80 -
Long meta description
Hello, I apologize in advance because the question must have already been posted, but 90% of my searches in "Search for a Question" drive me to a "no questions found" (i would be nice to improve this aspect of the Pro Q&A Forum 😉 So, a friend of mine asked to me what he should put for the meta description of automatically generated pages for his project. He has no tool to set a customized meta description for every page (and does not want to find one !) but he asked me the following : what is the less worse between : put the first words of the content (150 characters) put nothing and let google find what will be the better parts of the content for the user request put the whole content (600 characters) in order to avoid having just the begining of the content, which is not always useful in that case Did anyone try these options, what would be the less unproductive ? Thanks Loïc
On-Page Optimization | | mandinga0 -
Meta Description Template
For a blog that already has thousands of posts, what is a good template for meta descriptions? I guess I assume that the best way to do it would be to do a custom one for each post, but given the amount of time that would take, I'd like to hear some alternatives. Thanks!
On-Page Optimization | | kylesuss0 -
Confused about meta tags.
(Ok, this might be a stupid question.) I am a little confused about the best practice for the Meta Tag. I know they don't have a real effect on ranking. But I am getting "mixed signals" as to their general use. I've pasted the 2 examples of below that are confusing me. From my Campaign's Crawl Diagnostics: (I have missing Meta Tags) "Meta description tags, while not important to search engine rankings, are extremely important in gaining user click-through from search engine result pages (SERPs). These short paragraphs are the webmaster's opportunity to advertise content to searchers and let them know exactly what the given page has with regard to what they're looking for" From The Keyword Optimization Tool: (Avoid Using Meta Keyword Tool) "Search engines have, for years, ignored the meta keywords tag as a ranking signal. Although it technically does not harm rankings, it can be used by competitors as a method to extract your targeted terms and thus, we recommend against its use. " I would love to hear opinions on this topic. I am trying to decide wether or not to use unique meta tags on every blog post.
On-Page Optimization | | NerdsOnCall0