Keyword Stuffing - Where Do You Draw the Line?
-
I have a tax software website for which there a multiple pages that compete using different keywords. However, all pages but my home page have recently fallen out of the rankings completely and I really just don't know why.
For instance, my page - http://www.1099pro.com/prod1099proEnt.asp - has the title keywords "1099 Efile Software | 1099 Software | 1099 Electronic Filing". When I run a Moz report on the keyword "1099 E-File Software" I get an "A" rating and it finds a total of 8 instances of the keyword. However, when I run a Moz report on the keyword "1099 Software" it finds a total of 26 instances of the keyword - still with an "A" rating.
When I search the actual text/html there are only 6 instances of the keyword "1099 software" which leads me to believe that Moz/Google/Search Engines are ignoring the middle term in words like "1099 printing software" or "1099 e-filing software" and only picking up "1099 software". Is this supposed to be happening? Does anyone know why or how many terms can be ignored in that fashion?
I used to have multiple landing pages in the top 3 results and now all of my other landing pages have completely fallen from the rankings even though I am not keyword stuffing and am providing unique & relevant content. If anyone has an idea as to why my rankings have dropped so drastically I would really appreciate it (I take no part in black-hat link building so that isn't the reason).
-
I would have to second Gary Lee on this one. Chris as great info as well but like Chris is saying you probably need to do some rewriting.
-
I noticed a while ago that Google was hitting sites that pipe keywords, I would change that page for instance to
"1099 E-File Software & Electronic Filing"
You are not repeating words that way.
When I type your url into google, it changes the title anyway to "1099 Pro Enterprise - 1099 Pro, Inc." this is a sure sign that Google does not like your titles.
Try it on a few pages. Also your meta descriptions are very keyword stuffed and make sure any keywords used are also in text on that page.
-
Michael,
No doubt, those are fairly competitive terms and each keyword in the title you mentioned probably should have its own page. Using any word more than once in the title today is overkill--if you feel like you need to use it twice, you should be thinking about another page--but if you're thinking about another page, you need to consider whether you've got the resources to get it to rank and whether or not you might actually be cannibalizing traffic from the other page. Titles need to be tight, complete, concise thoughts or concepts and the content of the page needs to on-point with the title.
Be sure to read through this How To Do Keyword Research - The Beginners Guide to SEO - Moz and the rest of the guide:The SEO Guide From Moz
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Primary keyword in every page title of website
Hi all, We can see many website page titles are filled with "brand name & primary keyword" at suffix. Just wondering how much this gonna help. Or can we remove "primary keyword" from other non-relevant pages and limit the same to important pages to rank well? Thanks
Algorithm Updates | | vtmoz0 -
Should plural keyword variations get their own targeted pages?
I am in the middle of changing a website from targeting just a single keyword on all pages to instead having each page target its own keyword/phrase. However, I'm a little conflicted on whether or not plural forms and other suffix (-ing) variations are different enough to get their own pages. SERP show different results for each keyword searched. Also, relevancy reports for the keywords score some differently and some the same. Is it best to instead use these as secondary and third level keywords on the same page as the main keyword for a page? See example below: OPTION A (Use each for different pages): Page 1 - Construction Fence Page 2 - Construction Fences Page 3 - Construction Fencing Page 4 - Construction Site Fence Page 5 - Construction Site Fences Page 6 - Construction Site Fencing ... OPTION B (Use as variations on same page): Page 1 - Construction Fence, Construction Fences, Construction Fencing Page 2 - Construction Site Fence, Construction Site Fences, Site Construction Fencing ... Any help is greatly appreciated. Thanks!
Algorithm Updates | | pac-cooper0 -
Exact Keywords Domain name
Hello everyone!, I would love to have your opinion on this matter. I am working on a company e-commerce site; these guys would like to change their domain name AND their company name, so the most logical thing that came to mind was to name the domain after the company name. However, they also bought in the past a domain that have the exact keyword they would like to rank for. I know that keywords in the URL are not as important as they used to be in the past, but nonetheless when I do a Google search for those keywords, 3 domains out of 10 on the first page are slight variations of those same keywords, meaning that they might have a really good domain name (also the other result are government, medical stuff and so on). And, no matter how many times I have read that keywords in the URL are not so important anymore, I still see a lot of sites ranking also because of their domain name (well at least outside the US) So, my question here is: would it be better for them to use the exact match keyword-domain name or should they use their company name for their new site? Or some sort combination of the two? (the keyword-domain that in some way points also to the brand domain). Thanks for your opinions on this; really appreciate it! Cheers
Algorithm Updates | | Eyah0 -
All keywords increasing rank except URL Keyword, whats going on?
Hello, Our website is a private equity firm database, privateequityfirms.com. We rank well for a number of private equity definitions and terms and have been increasing rank in those terms but unfortunately we have been losing ranking in our main keyword and url "private equity firms" .We have ranked as high as 3rd under wikipedia. The only real changes we have made are too the sitemap that is auto generated every time some thing is changed in the database. Does anyone have any ideas what is going on? I have included a Image to help show the problem. Thank you! MozAnalyticsPDF115_zpsddec64fa.png
Algorithm Updates | | Nicktaylor10 -
With Google's Location Based Searches, Should I Include a City Name with My Keywords?
What I mean is when you search on Google it seems to pull information by your location so would it be helpful including the city name + keyword still for SEO or would it be just as helpful using just the keyword? For example, a client is in Alexandria, VA and has a computer repair shop so would "Alexandria computer repair" be as good or better than "computer repair"? Just a little curious. Thanks!
Algorithm Updates | | CodyOelker-AMICreativeStudio2 -
Why am I getting different Google SERP result for same keywords?
Hi Mozzers, I have noticed recently that Google (.com.au) has been serving up different SERP results for the same keywords. For example, one of our main keywords is "Car Loan". One result will show our site as ranking #5 organically from 242,000,000 results. A refresh of this search will then result in our site not ranking at all from 133,000,000 results. We have been noticing this happen only in the last few days & more frustrating is that Google is throwing up the SERP from 133,000,000 results more frequently. Would anyone know why this is occurring? And what can we do, if anything, to ensure we are shown regardless of how many results Google calls from? Is it from recent algo update & will it settle down over time? Any help would be greatly appreciated. (Just to add - I'm not gogged in to Google when completing this test & regularly clear cookies etc so I don't believe its a personalised search issue)
Algorithm Updates | | 360Finance0 -
Whats next after I rank for many keywords?
I have a client who came to me wanting to know what's next for her as she already ranks in the top 5 for hundreds of keywords. She is right, her rankings for her niche are excellent and there are no relevant keywords for her to try and go after. What would be next to generate traffic? p.s She also has links from just about everyone in the industry that's relevant There has to be more "tricks" to seo besides keywords and link building
Algorithm Updates | | StreetwiseReports0 -
Selection of the Right Keywords - Some insights needed!
I have recently begun with my content and keyword selections. I used the Adword's keyword tool and for eg: got a few keywords like laser skin treatment dermatology dermatologists cosmetic laser surgery The competition for these are low and medium. Now what I understand is. If I wish to use them in my articles on content generation I can have them as medium and long tail keywords to write around. So for eg: laser skin treatment = " Benefits of a laser skin treatment in India" and the url for this article could be /laser-skin-treatment For dermatology = "best dermatology practices" url could be /dermatology-practices Do the above happen to be the medium and long tail keywords? Am I going in the correct direction. How do I judge and come out with medium and long tail keywords. Please suggest Thanks
Algorithm Updates | | shanky10