Is guest posting good for main link-building tactic for eCommerce site
-
Hello,
Is guest posting going to be devalued? We've been offering a guest post with one link in the body pointing towards one of our articles, and one home page link in the bio.
We're looking at doing this as the main link building strategy. Is this still a good idea now and in the future?
Thanks!
-
My pleasure any time
-
David,
I want to say that your advice and link are spot on. I'm impressed with the wisdom and accuracy of your answer!
-
Best tactic: Track branded mentions and make sure they link to the pages you want.
Other tactics: Guest posts, product reviews, relevant directories, broken link building, etc are all fine. Just don't rely on a single one. Mix it up as much as possible.
I understand the desire to rely on one tactic. Often, you find one that "works the best" so you want to keep going back to that well. Do your best to utilize all tactics, and be sure to do your best to give people a reason to link to you. Great product, great customer service or great content can all work.
-
Anytime google goes after a tactic they need to avoid collateral damage as real sites do use guest posting as well. Google would most likely only penalize profiles with heavy unbalanced use of the tactic and then discount the links from sites they felt where spammy in nature if you had a balanced quality backlink profile.
Read here for more thoughts on it - http://searchengineland.com/googles-matt-cutts-guest-blogging-best-done-in-moderation-174367
-
That's kind of my intuition too. Could you say more?
-
I would worry about using this as the main tactic.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What would you say is hurting this site, Penguin or Panda?
Would you say this is both Penguin and Panda and no penalty has ever been lifted? What would be your general recommendations for this site? seWnoQm
White Hat / Black Hat SEO | | BobGW0 -
Someone has built low quality links to my site - what should I do?
Hey guys, I was wondering whether you could offer me some help on something. One of the site's I'm working on has a blog attached to it and we sometimes accept guest posts from authors. A month or so back we published a blog that has been attracting a number of low-quality backlinks. Having looked into the matter further, it turned out that the client who had created the guest post was doing something called "tiered link building" and was building crappy links to their guest post content on other websites. I have subsequently deleted the blog post in question - will this devalue/cancel out the inbound links pointing to the original URL? Or do I need to do something extra? Disavow even? Comments appreciated!
White Hat / Black Hat SEO | | Webrevolve0 -
Hidden links in badges using javascript?
I have been looking at a strategy used by a division of Tripadvisor called Flipkey. They specialize in vacation home rentals and have been zooming up in the rankings over the past few months. One of the main off-page tactics that they have been using is providing a badge to property managers to display on their site which links back. The issue I have is that it seem to me that they are hiding a link which has keyword specific anchor text by using javascript. The site I'm looking at offers vacation rentals in Tamarindo (Costa Rica). http://www.mariasabatorentals.com/ Scroll down and you'll see a Reviews badge which shows reviews and a link back to the managers profile on Flipkey. **However, **when you look at the source code for the badge, this is what I see: Find Tamarindo Vacation Rentals on FlipKey Notice that there is a link for "tamarindo vacation rentals" in the code which only appears when JS is turned off in the browser. I am relatively new to SEO so to me this looks like a black hat tactic. But because this is Tripadvisor, I have to think that that I am wrong. Is this tactic allowed by Google since the anchor text is highly relevant to the content? And can they justify this on the basis that they are servicing users with JS turned off? I would love to hear from folks in the Moz community on this. Certainly I don't want to implement a similar strategy only to find out later that Google will view it as cloaking. Sure seems to be driving results for Flipkey! Thanks all. For the record, the Moz community is awesome. (Can't wait to start contributing once I actually know what I'm doing!)
White Hat / Black Hat SEO | | mario330 -
Hello i have been hit for external links
Hello my web has been hit for external links maybe because of the work of SEO consultants y had before. The web name is http://www.propdental.com Some seo consultants will try to use the disalow tools on webmaster tools other recomends to do another web with the content wich is very rich and start over again with a new domain I would like to know what is your opinion thank you very much
White Hat / Black Hat SEO | | maestrosonrisas0 -
Best way to build links?
i want to build high piority links and some high pr one's. what tool should i use? i was thinking of using scrapbox. any insights? i already have 2 high ones from youtube and google +1
White Hat / Black Hat SEO | | Radomski0 -
Client Selling Links On One Site Hurt Their Other Site?
Hi, I have a client who is thinking about selling ads on one site they own via something like textlinkads.com. Do you think they run any risk of exposing their other sites to scrutiny, penalties or problems?
White Hat / Black Hat SEO | | 945010 -
If a site is punished by google like -30, or -60, are the link from that site efficient?
Like this way, if I build a blog and in some situation, the blog is punished by google as some reason I don't know, all the rank dropped and got the -30 punishment. If I put a outbound link on the sidebar, or footer position. what it'll be for that link? A is punished, a link is put on the A website and link to B website what that link means to B punished got many ways Thank you
White Hat / Black Hat SEO | | yifang01230