Adwords coupons

[DavidKonigsberg]

I have a bunch of $300 free adwords spend coupons (must spend $100 & only new accounts) . If any body wants to become more of a t-marketer and play with ppc , Just comment in the post.

I would also love to hear how people are using t-marketing to enhance seo.

[DanielFreedman]

Agreed.

Also: PPC is often used as a substitute for an overall SEO/Marketing strategy...instead of a component of an overall strategy.

It's best to turn down potential clients who think PPC can do it all, IMHO and experience.

[DavidKonigsberg]

We find that ppc is a great service to offer but it does have a high churn rate the secret is to only take clients you think you can perform for.

[customerparadigm.com]

David -

I just spoke to an SEO person who applied for a position at our company.  He previously worked at a PPC company.  His experience was that:

For every 1,000 calls (and they were used a fairly qualified telemarketing list of companies), 10-20 people would agree to a web demo (about 1%).  Of those that viewed the demo, about 10% converted into a paying customer (six month contract). So, probably 1-2 new clients from 1,000 calls.  If you spend 5 minutes per call (to quickly look at their website), that's 83 hours of time to make 1,000 calls.  At $15 per hour (roughly $30k per year), that's $1,245 to bring in a new client or two each week.  Given the size of a contract, it might be worth it though...

But to me, it seems like quite a grind.  He said they struggled, especially to keep motivated and positive, and about 20% of customers churned after their initial 6 month contract was up.

I've heard of telemarketing success from companies targeting specific vertical industries, like dentists or doctors, but usually with low-cost "packages."

I haven't found telemarketing to be particularly effective for higher-end SEO consulting... but that's my experience.

Love to hear from others who have heard more, or have "cracked the code" on how to make this work