Adwords coupons
-
I have a bunch of $300 free adwords spend coupons (must spend $100 & only new accounts) . If any body wants to become more of a t-marketer and play with ppc , Just comment in the post.
I would also love to hear how people are using t-marketing to enhance seo.
-
Agreed.
Also: PPC is often used as a substitute for an overall SEO/Marketing strategy...instead of a component of an overall strategy.
It's best to turn down potential clients who think PPC can do it all, IMHO and experience.
-
We find that ppc is a great service to offer but it does have a high churn rate the secret is to only take clients you think you can perform for.
-
David -
I just spoke to an SEO person who applied for a position at our company. He previously worked at a PPC company. His experience was that:
For every 1,000 calls (and they were used a fairly qualified telemarketing list of companies), 10-20 people would agree to a web demo (about 1%). Of those that viewed the demo, about 10% converted into a paying customer (six month contract). So, probably 1-2 new clients from 1,000 calls. If you spend 5 minutes per call (to quickly look at their website), that's 83 hours of time to make 1,000 calls. At $15 per hour (roughly $30k per year), that's $1,245 to bring in a new client or two each week. Given the size of a contract, it might be worth it though...
But to me, it seems like quite a grind. He said they struggled, especially to keep motivated and positive, and about 20% of customers churned after their initial 6 month contract was up.
I've heard of telemarketing success from companies targeting specific vertical industries, like dentists or doctors, but usually with low-cost "packages."
I haven't found telemarketing to be particularly effective for higher-end SEO consulting... but that's my experience.
Love to hear from others who have heard more, or have "cracked the code" on how to make this work
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do companies protect against Adword sabotage?
What's to stop a company from buying a service to click on competitors' adwords thereby frivolously spending companies' ad budgets?
Paid Search Marketing | | Edward_Sturm0 -
PPC Adwords Trademark Protection
Hi Wheres the form for filling in/registering your brand with Google for trademark protection in adwords ? I can only find an infringement/complaint form, which given no one currently infringing i imagine will be pointless filling it in. I understand its possible to register trademark with Google in the first place If someone can direct me to the exact page will be much appreciated ? Many Thanks Dan
Paid Search Marketing | | Dan-Lawrence1 -
Best method to measure conversions (Adwords)
Hi, I am a new member and fairly new to PPC. I have a service based site (car detailing) and I have been using Adwords for quite sometime now. My primary question is about tracking conversions. I have dedicated landing pages for each one of my ad groups (and some kw specific landing pages). When a potential customer lands on one of my pages - lets say my "car wash" page, they have the option to: Call from that page to book a service (I have a trackable number on that pages) Book online (its a 3rd party booking app with no tracking functionality) Continue to my main site for find out about our other services (I have a few outbound links set up on the page) But, I am running into problems when it comes to conversion tracking. I am not doing any call tracking via Adwords, so what would be the most effective way for me to track conversions? A) Should I set up event tracking in order to count outbound clicks as conversions? B) Should I remove all outbound links from that landing page and use the custom phone number on that page? My fear with this option is that customers may want to see additional services that are on my primary site. Therefore, I don't want to limit them to that landing page only. C) Should I use Adwords call tracking? If I go this route, I would have to decrease my campaign budgets in order to offset the call tracking costs. Or maybe there is another option I should consider that someone with more experience could offer. Any advice would be greatly appreciated. Thanks in advance
Paid Search Marketing | | Headwurdz0 -
Redirecting AdWords Display URLs
I feel it's a best practice (from a user experience POV) to create a 301redirect when using a fictitious display URL in your PPC ads. And according to the AdWords help page (http://support.google.com/adwordspolicy/bin/answer.py?hl=en&answer=175906&rd=2) Google doesn't have an issue using a redirect. "Redirects used for tracking purposes are fine as long as the final landing page has the same domain as the display URL." I'm curious if there is ad score penalty if one does not ionclude a redirect - i.e. the user types in your display URL and gets a 404. Has anyone seen an evidence of this?
Paid Search Marketing | | legalseo0 -
Adwords Bulk Discount
Had a few calls recently from agencies offering bulk discount on Google Adwords spends if we pass management over to them and spend more than £5,000 ($7,500) a month, they claim they can offer a 5% discount over what we're currently paying... Can't find anything about this, does Google offer such a deal to agencies?
Paid Search Marketing | | digitalarts0 -
How much does Google adwords cost increase year to year?
I am trying to find about how much the cost of Pay-Per-Click increases year to year? If anyone can point me to some data/study that speaks to this I would appreciate it very much.
Paid Search Marketing | | JerrodDavid0 -
In Google Adwords, can I create negative dollar-amount keywords?
example of negative keywords: -$40 driving lessons -35 dollar driving lessons The driving lessons I'm selling are $55 an hour, so I obviously don't want unqualified leads chewing through my budget when they clearly don't want to spend $55 on a lesson. I already have the price mentioned in my ads, but I want to negative out the dollar amounts because people are still stupid enough to click without reading the ad. Any help will be appreciated! Matt
Paid Search Marketing | | strilliams0