Strategies to compete with a new domain/site
-
Hi all,
What would be ( highlights ) your strategy in order to rank and compete with a new domain against competitors that have an average of 50% domain authority and around 2000 root domain linking to them, if you would start with a completely new website/domain?
How long would you estimate the new site to be competitive?
In the retail area.
Working on it a month full time
I would go with
- On page SEO off course, detailling each products and building the internal link structure
- Get back links, backlinks, backlinks and... backlinks...
- Build the social media network
- feed a blog
Thanks for your input
Considering working on the site for a month full time, I would estimate a ranking after a month or 2 although the competitions very high. Your thoughts ?
-
Hi Derek,
Sorry for reviving a very old thread but I was wondering how did it go with this project?
Thanks
Ricardo
-
Ok thanks
-
If you look at the wikipedia article for Philadelphia you will find something very similar to what we produce. (but ours would look a lot better)
-
Nice. Would you mind showing me one live article that you produced.
-
Right, our goal is to beat their content and then use it as a weapon to beat their links.
-
Ok thanks for the clarification. Those would effectively be best-on-the-web articles.
-
In a couple of months (two people working) we would produce perhaps six to eight articles, each with a few thousand words, many photos, data tables, references, graphs/art and more.
We are not going for "high quality". We are going for "best-on-the-web" for their topic. That is what you need to get the links to YOUR article.
-
Thanks for the input EGOL. Question: How many content are you looking at to say "couple of month or more" ? I mean that's a lot of content.
I have a good feeling that a kick start with around 50 high quality 1000 words articles all well optimized, each one targeting one specific keyword and interlinked would be a good starter for the content. And forward on the link building afterward.
-
I like to attack with high quality content that will pull natural links continuously over time.
So, for a retail site I would be looking to produce great content in the same topic niche as the products. That content has to be useful to your visitors and be high enough in quality to attract natural links. The goal would be to have best-on-the-web content for those topics. For a niche retail site like you describe producing this content could take a couple months or more of full time work. Then you need to get a few links to get the ball rolling. At first this would contribute very little to the strength of your site but if you have done a great job on selecting the right content and preparing it superbly the strength of your site will grow steadily over time. And, most important, the growth rate of the strength will accelerate over time as your rankings climb and your traffic increases.
-
Thanks for this input. I going in the same path as your first phrase. Making all the page perfect for the choosing keyword. In fact, pretty much of the competition are ranking due to
- Domain Authority
- High number of links ( internal, external, etc )
Most of the description for the "product" are short and more on a "specifications" style. I think that several good article/spec pages ( like 50 to begins with ) all very well optimise would give an edge putting some "content" up.
"Find the keywords that provide the best traffic (your competitors will be using them) and focus on the best 2-3 word phrases" -> yes, I prefer since a long time now to work with 2-3 and 4 word phrase even more.
Thanks for the input again.
-
Thanks for your input Gordon
-
I would look at getting all the on page perfect for the chosen keywords.
Making sure the urls target those keywords and all the canonical tags are set up to avoid losing juice to upper/lower case issues.
Having good human appreciated headings but still using keywords without overuse.
Get the links and blogs rolling with good anchor text.
See where you competitors are making errors in these areas and just do it better.
Find the keywords that provide the best traffic (your competitors will be using them) and focus on the best 2-3 word phrases.
Most of all keep it white-hat, or the hard work will be short lived.
Our business www.oznappies.com is ranking on page 1 & 2 for the main keywords within 2 months using that strategy and following reports and tools on SEOMoz. We have an SEO doing the links and blogs and I am doing the on-page work.
-
Hello,
As you probably know with a brand new site it is difficult to rank for competitive keywords within the first few months. I suggest create 2 lists of keywords - one keyword list that should contain keywords that are competitive and should be seen as longer term goals. The other keyword list should be less competitive keywords(possibly longer tail), that you can rank for in the short term.
Regards,
Gordon
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Shopify Site with Multiple Domains?
Hey there! My client has a website on Shopify. I don't even know how to open this can of worms, but let me try. The site URL is: https://mobilityequipmentforless.com/ However, there is another (older?) URL that gets updated as the main site gets updated and shows the exact same content. It's a straight duplicate, but is it's own URL and doesn't redirect to the main site. https://www.powerchairrecyclers.com/ And this isn't the SITE.Shopify back-end site name that was used for set up initially. I just have no idea what's going on here. Not sure if it's a serious error that needs to be fixed, or if it's something weird with how Shopify work. Any insight would be immensely helpful. Thanks! Mike
Intermediate & Advanced SEO | | naturalsociety0 -
Should I run my Shopify store on a subdomain or buy a new domain for it?
I'm planning to set up a subdomain for my Shopify store but I'm not sure if this is the right approach. Should I purchase a separate domain for it? I'm running Wordpress on my website and want to keep it that way. I want to use Shopify for the ecommerce side. I want to link the store from the top nav and of course I'll use CTA's in a variety of ways to point to merchandise and other things on the store side. Thanks for any help you can offer.
Intermediate & Advanced SEO | | ims20160 -
301 Pandalized Domain to Authority Domain?
Hello, If I redirect a Panda penalized domain (DA 65, bad link profile) to another authority domain (DA 35, clean link profile), will it still carry a penalty? I've heard cases where a panda penalized domain moved to a brand new domain carried the penalty.
Intermediate & Advanced SEO | | mashoid0 -
Parked Vs Addon/Redirect Domain
We have an old site we are trying to figure out what to do with it. Right now, we have it as a parked domain, but were considering changing it to an addon domain with a redirect. I have no reason why I chose parked vs addon, other than I had to pick one. Is one superior than the other? What are the pro's and con's for these? Thanks, Ruben
Intermediate & Advanced SEO | | KempRugeLawGroup0 -
Why do some domains out rank stronger authority domains
Hi, If we take the Moz stats into account here, how comes sometimes weak Moz stat domains out ranking strong Moz stat domains? For example: A inner page with DA56 / PA40 is outranking a Wikipedia inner page with DA100 / PA82. That's a massive difference basically twice as strong on the Wikipedia page but being out ranking. In this case I assume the onpage SEO is playing a big part, but can onpage optimisation be that powerful? And I see this all the time, what SEO factors cause this? Thanks.
Intermediate & Advanced SEO | | Bondara0 -
Same Branding, Same Followers, New Domain After Penalty... Your Opinion Please
I know I've asked a similar question in the past but I'm still trying to figure out what to do with my website. I've got a website at thewebhostinghero.com that's been penalized by both Panda and Penguin. I cleaned up the link profile and submitted a reconsideration request but it was denied. I finally found a handful of additional bad links and I submitted a new disavow + reconsideration request a few days ago and I am still waiting. That said, after submitting the initial disavow request, the traffic has completely gone and while I expected a drop in traffic, I also expected my penalty to be lifted but it was not the case. Even though the penalty might be lifted this time, I think that making the website profitable again could be harder than creating a new website. So here's my questioning: The website's domain is thewebhostinghero.com but I also happen to own webhostinghero.com which I bought later for $5000 (yes you read that right). The domain "webhostinghero.com" is completely clean as it's only redirecting to thewebhostinghero.com. I would like to use webhostinghero.com as a completely new website and not redirect any traffic from thewebhostinghero.com as to not pass any bad link juice. Pros: Keeping the same branding image (which cost me $$$) Keeping the 17,000+ Facebook followers Keeping the same Google+ and Twitter accounts Keeping and monetizing a domain that cost me $5000 webhostinghero.com is a better domain than thewebhostinghero.com Cons: Will create confusion between the 2 websites Any danger of being flagged as duplicate or something? Do you see any other potential issues with this? What's your opinion/advice? P.S. Sorry for my english...
Intermediate & Advanced SEO | | sbrault740 -
Moving some content to a new domain - best practices to avoid duplicate content?
Hi We are setting up a new domain to focus on a specific product and want to use some of the content from the original domain on the new site and remove it from the original. The content is appropriate for the new domain and will be irrelevant for the original domain and we want to avoid creating completely new content. There will be a link between the two domains. What is the best practice for this to avoid duplicate content and a potential Panda penalty?
Intermediate & Advanced SEO | | Citybase0 -
Blog/Shop/Forum site structure - are we right to make these changes?
We run a fairly large online community with a popular blog and Europe's largest online shop for drift-specific motor sport parts and our website has been around since 2004 I believe. Since it was launched, the blog (or previous CMS system) has been at the domain root, the forums have been located at /forum and the shop at /shop (or similar) but we have decided to move things around a bit and would like some comments as to whether we are doing the right thing or if you would make any addition or different changes to us. Currently the entire website gets around 3m page views per month from 500,000 visitors, but this is split roughly 75% to the forums, 10% to the shop and 15% to the blog (but remember the blog is at the root so anyone who visits our homepage "visits" the blog). We plan to move the shop to the domain root (since the shop provides the income for the business - surely it should be the 1st thing visitors see?), the blog from root to /blog and the forums will stay where they are at /forum. We have read Steven Macdonald's post here, and have taken notes to help minimize traffic loss and disruption to our army of users and hopefully avoid too many penalties from Google and plan to: 301 redirect old URLs to new ones where they have changed. Submit new site maps to search engines. Update old links where we have control (such as forums where we are paid traders etc.). Send out a newsletter to our subscribers. Update our forum members. Fix errors via WMT before and after the re-structure. Should we be taking this opportunity to actually set each of the three sections of the site to it's own sub domain? Our thoughts are that if we are disrupting things, it's surely best to have lots of disruption once rather than a little bit of disruption several times over a 3-6 month period? OSE shows us to have roughly 1500 inbound links to /shop, 2100 to /forum and 4800 to the root / - if we proceed with our plan and put 301 redirects in place this seems to be the best plan to retain the value of these links but if we were to switch to sub domains would the 301s lose most of the link values due to them being on "different" domains? Any help, advise or suggestions are very welcome but comments from experience are what we are seeking ideally! Thanks Jay
Intermediate & Advanced SEO | | DWJames0