Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Referral Traffic vs. Campaign Traffic in Google Analytics
-
I have two sites: a blog and an ecommerce site. The blog funnels people to the ecommerce site. In Analytics I'm seeing declines in referral traffic from the blog to the ecommerce site. During the same time I'm seeing an increase in campaign traffic to the ecommerce site, with most campaign traffic coming from the blog. I believe the increase in campaign traffic is largely a result of simply having installed more tracking links. This leads me to believe that the declines I'm seeing in referral traffic is simply a result of the increase in campaign traffic. In other words, what was once counted and reported as being referral traffic is now being counted and reported as campaign traffic. So my question is this: In Google Analytics is campaign traffic ALSO reported as referral traffic, or is campaign traffic reported separately and not duplicated in referral traffic reports?
I'll provide a concrete example to make this more clear in case it isn't:
Say site X sends 1000 visits each month to site Y. Say 50 of those visits come from a single link on X. If that link is changed so that campaign Z data info added (via the Google URL Builder), would you expect to then see 950 referral visits each month from site X to site Y plus 50 campaign visits to site Y via new campaign Z, or would you continue to see 1000 referral visits plus the new 50 campaign visits?
Many thanks in advance to anyone that can shed some light on this.
-
Thank you very much, Martijn and ThompsonPaul, for your responses. I searched everywhere for an answer online, but couldn't find an answer to this somewhat obscure question. Your answers finally clarify this for me. Thanks again!
-
As long as the link is correctly tagged with full primary Analytics variables (utm source, medium and campaign) it will show only under campaigns, Mark. It's an either/or process. Traffic can't be recorded under 2 sources or else your analytics would be completely inaccurate (artificially inflated for every tracked link).
Hope that makes sense?
Paul
-
Hi Mark,
This really depends on how you've tagged your outgoing links to your ecommerce site. If you provide another medium or source within the UTM parameters it might be that it will only pop up under campaign traffic instead of referral traffic. Could you provide us with an example to help you out?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Paid traffic or "Paid Search" is not showing in my Google Analytics
Hi, I have two campaigns running in Google Adwords or Google Ads now and I saw in Google Ads account that I had 5 clicks today (09/18/2018) but when I try to search for this clicks in my Google Analytics in ACQUISITION > All Traffic > Channels I don't find nothing about "Paid Search" or something like that. Bellow is a picture of my Google Analytics account to prove it. The accounts are linked and I can find the 2 campaigns in the Analytics. How can I interpret this picture? Where the paid traffic is showing? or not showing there? Thanks Leandro uvAtrsg
Reporting & Analytics | | lmoraes0 -
Referral Traffic from Google
Hello, I have a question about my company's new website. I've worked in SEO and studied Google Analytics results for a few years now but have never really come across something like this. I started in this position in January of this year and when I started breaking down the traffic sources in Google Analytics, I noticed most of the traffic was coming from Google.com as a referral source. I had never seen Google.com as a referral source before so I looked into options for what it could be. It was not a paid ad and our organic traffic was coming through in Analytics, Before I could get any further, our new website was launched (we switched CRM's to WordPress) and the referral traffic from google went from 2,966 in January of 2015 to 22 in February 2015. for more comparison, in February of 2014, the referral traffic from Google was 2,496. I expected a drop when we switched CRM's but we correctly re-directed all pages and created a new sitemap and our organic traffic is up since the switch (not enough to cover drop in referral). I thought at first this had to do with our Google sellers account being de-activated when we made the switch, but I quickly fixed this over a month ago and no change. I'm wondering if anyone has ever seen Google.com come through as a referral source in Google Analytics and if they we're able to figure out what it actually was. This would be a great help! Thank you, Alex
Reporting & Analytics | | RASEO1 -
Tracking time spent on a section of a website in Google Analytics
Hi, I've been asked by a client to track time spent or number of pages visited on a specific section of their website using Google Analytics but can't see how to do this. For example, they have a "golf" section within their site and want to measure how many people either visit 5 page or more within the golf section or spend at least 6 minutes browsing the various golf section pages. Can anyone advise how if this can be done, and if so, how I go about it. Thanks
Reporting & Analytics | | geckonm0 -
Set Up of Goal Tracking with Google Analytics-$750 a Fair Price????
Greetings Moz Community! My firm operates commercial real estate website that contains 3-4 forms. Each form represents a goals. Google Analytics has been set up for years, but it does not track these form completions/goals properly. My SEO firm has offered to configure Goals on Google Analytics for $750. Is this a fair price? If the set up takes one hour, I am really over paying. But if this is a complex project that may take 7-9 hours the pricing seems OK. Also, the SEO firm will require an additional $750 in the future to set up event tracking. Is this excessive? I might add that my developer will need to add code to my web site. My SEO company has proven reliable and accurate. I can go to sleep at night knowing they are doing a good job. Where as my Argentinian developers really try their best, but perhaps because of the language barrier, they can make mistakes from time to time. I am willing to pay a premium to ensure that the job is done correctly domestically, however I don't appreciate over paying. Is the $750 payment for setting up Google Analytics reasonable assuming the job is done well??? Thanks,
Reporting & Analytics | | Kingalan1
Alan0 -
On google analytics what is Mozilla Compatible Agent under browser and OS?
On my Google Analytics (I know this is not SEOMOZ) I have a lot of visits from mozilla compatible agent with 100% bounce rate. Does anybody know what this is?
Reporting & Analytics | | essentialworld0 -
Why is Google Analytics showing index.php after every page URL?
Hi, My client's site has GA tracking code gathering correct data on the site, but the pages are listed in GA as having /index.php at the end of every URL, although this does not appear when you visit the site pages. Even if there is a redirect happening for site visitors, shouldn't GA be showing the pages as their redirect destination, i.e. the URL that visitors actually see? Could this discrepancy be adversely affecting my search performance? Example page: http://freshstarttax.com/innocent-spouse/ shows up in GA as http://freshstarttax.com/innocent-spouse/index.php thanks
Reporting & Analytics | | JMagary0 -
Google Analytics Showing Inflated Product Revenue
Hi- For the month of Feb on two of our sites we are seeing inflated product revenues. I have not seen this before and I am not having any luck searching for answers. Here is the issue: Product B sells for $159.95 For the month of Feb we sold 3 thus revenue should be ~$479.85 GA is showing Product B's revenue at $3,360.00 I read online that sometimes folks will bookmark the receipt page and that can cause this and we would need to put a catch in place for this but I am guessing this is not the case as it is happening on two sites. Please let me know if you have any questions.
Reporting & Analytics | | K2_Sports0
