Some questions on how to set up a multi-visit advanced segment in Google Analytics

[yandl]

Hi I would like some assistance / clarification on how to set up a user segment so that it can track user behavior over multiple visits.

Basically I have a campaign set up and want to see conversions - even if they hit the site and then convert later on another visit. I've read that you can do this (over up to 30 days).

So I start off by filtering TRAFFIC SOURCE - easy enough. But then I have to add under "advanced" correct? But then when I set the next filter to the GOAL I want, I only get "by session" and "by hit" as options. The blog post I read made it sound like only "by user" would then really do multi visits.

Is "by user" only an e-commerce tracking option? (which I don't have set up)

Is there another way/path to get the info I need?

Thank you!

[yandl]

That seems like that would work - although now I'm not clear on the difference between the two methods.

From what I was reading, I thought that the "new"(ish) segments were the first time this type of info was available at the "user" level. But if you can see the paths and then the number of conversions for each this way...seems 6 of 1.

Thank you, I'll set that up and then experiment with the other as well. Maybe that will help me understand the difference and what specific situations you should use which one.

Appreciate your time.

[LynnPatchett]

Hi Kevin,

I think you can do this without getting so complicated. You have goals setup which you use to track conversions right? If so you can look in Conversions -> Multi-Channel Funnels and then have a look through the assisted conversions and top conversion path reports. These will tell you what repeat visit paths led to conversions, and you can add a secondary dimension 'campaign' if needed to show your separate campaigns. Cant recall if you need to have a dollar value attached to your goals for this to work (which you can add in the goal setup in the admin area). I find it useful to have a value attached to all goals anyway regardless.

Does that do what you need?