Url for Turkish, Russian, Chinese, Arabic, Vietnamese and Arabic websites
-
Hello !
We gonna release our next website with new amazing languages.
However I was wondering, is it better to keep the url in English or I can translate them in :
- Turkish (should be fine)
- Chinese
- Arabic
- Vietnamese
- Arabic
- Russian
All websites are properly translated but I'm hesitating for the url.
Tks a lot !
-
6 Months later how well does it do ?
-
So what I did is:
Arabic, Turkish, Russian and Vietnamese URL are 100% translated. For chineses I followed my traductor advise and make in in Pinyin which is supposed to be the latin version of the chinese characters.
Let see how does google, Bing & Yandex like our website now !
-
Based on your previous answer I gonna translate them for a while and see how it's going on.
I think it's a good idea to translate all the URL as our main website is in English and all other are translations.
Never easy to go for those kind of projects.
Tks a lot !
-
The majority of websites I have seen that are for non-Latin language websites, such as Greek and the examples you give, have used URLs using the latin alphabet. Some of the URLs are spelt phonetically, others just use the English equivalent term.
I always like to look at news sites for these regions and see what URL format they use for these. If you look at http://www.newsru.com for Russia, http://alhayat.com/ for Saudi Arabia, you can see the format I mentioned being used.
Now, interestingly, the exception I keep seeing seems to be Wikipedia. Here is their Chinese (simplified) site: http://zh.wikipedia.org/wiki/ - click on a link there and you get Chinese characters in the URL.
But just look what happens when you try and copy-paste the raw URL: http://zh.wikipedia.org/wiki/%E7%89%A9%E7%90%86%E5%AD%A6 - you get this code instead of the characters. To me (albeit as a Westerner) this could cause problems when linking.
Ultimately, looking at just SEO, if you use latin or local characters it won't be the deciding factor for your performance. From a user experience point of view, you could make an argument for both cases. It certainly won't look out of place if you use latin characters in the URL as that is just the way of the web and indeed the majority of the websites in these regions use such a format. I'd have a look at websites in that region that are related to what you're looking at and see what structure they use. They might use English denominated URLs, or they might give latin-spelled, phonetic URLs (Greece is noticeable for doing this - they spell the word in latin characters as how it would be pronounced in Greek, something I like to call Greeklish). Make your decision based on the user experience, but when doing so take heed of the sites already out there and how they're approaching it and you won't go too far wrong.
Hope this helps.
-
That's also possible.
Check this post: http://uxmag.com/articles/a-url-in-any-language
In any language they will work fine due to Internationalized Resource Identifiers, when you copy paste them they might look weird because of that, but they will still work in a browser.
Edit: offering the URL also translated will be helpful for SEO too. Imagine a user searching for your site in their language, they will probably click on the one that it's written in their language that on the the one that has an English URL.
-
Hello
Tks for this answer. You're totally right for all latin languages, but what about the other ones ?
-
Definitely go for translating the URLs into their relevant languages. This was discussed in a previous thread which is worth looking at.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirect entire website or not?
I have 2 websites: a UK health blog covering a wide range of topics (professional medical advice, diets, mental health), core business, strong brand, content ranks well, lots of valuable traffic, only 100 external links but all of good quality. We also sell some of our UK consultancy services on the site. small niche blog just covering fitness, every page has robots=noindex, 100x more traffic, 100% of traffic is from 500,000 external links on other websites talking about fitness matters (these range from spam to medium quality) , 95% of traffic is from countries we cannot serve, probably only 1% of the remaining 5% of traffic would be considered our target market, but the main concern is that the content is very out of date and should anyone see, it would be damaging to the UK health blog My dilemma is what do we do with the fitness website to make most business use, while ensuring little maintenance? Suggestions have been: Keep fitness blog running but make very basic content updates and remove robots=noindex Redirect fitness website urls to appropriate pages on UK health website We are on the verge of choosing option 2 but I have some SEO concerns about the impact of the redirects on the UK health website. Due to the volume of external links which mostly all reference 'fitness', is there any risk through redirects that Google might start thinking the UK health website is just about fitness? If so, is there any way to prevent this through certain redirects eg 307? Also with the fitness website having some spam related external links, is there any risk to the UK health website if these aren't disavowed before redirects are setup? If so, on which website should these be done? Thanks!
International SEO | | tah061 -
Migrating to a tag-driven global website - Need opinions!
We currently have a global site that is set up this way: Subfolders to designate countries. Content in same language is re-published on other country websites. Since we are re-launching at the end of the year, we are doing away with re-publishing content on different country sites and will just maintain a single copy of our content (to be populated on different pages using content tags). We are planning on doing this so that there is no need to apply href-lang tags on our content. My questions: Is maintaining just a single instance of an article good for a global website? What are the possible complications that may come up from this approach? Since there is only one version of the article that is being indexed, is a rel-canonical tag even needed? Should href-lang tag still be applied to high level pages (homepage, etc) to ensure that the correct homepage shows up in the appropriate geography? This question is quite long, so any feedback will be helpful. Thanks!
International SEO | | marshdigitalmarketing0 -
Correct Hreflang & Canonical Tags for Multi-Regional Website English Language Only having URL Parameters
Dear friends, We have a multi-regional website in English language only having the country selector on the top of each page and it adds countrycode parameters on each url. Website is built in Magento 1.8 and having 1 store with multiple store views. There is no default store set in Magento as I discussed with developer. Content is same for all the countries and only currency is changed. In navigation there are urls without url parameters but when we change store from any page it add parameters in the url for same page hence there are total 7 URLs. 6 URLs for each page (with country parameters) and 1 master url (without parameters) and making content duplicity. We have implemented hreflang tags on each page with url parameters but for canonical we have implemented master page url as per navigation without url parameters Example on this page. I think this is correct for master page but we should use URL parameters in canonical tags for each counry url too and there should be only 1 canonical tag on each country page url. Currently all the country urls are having master page canoncial tag as per the example. Please correct me if I am wrong and **in this case what has to be done for master page? **as google is indexing the pages without parameters too. We are also using GEOIP redirection for each store with country IP detection and for rest of the countries which are not listed on the website we are redirecting to USA store. Earlier it was 301 but we changed it to 302. Hreflang tags are showing errors in SEMRush due to redirection but in GWT it's OK for some pages it's showing no return tags only. Should I use **x-default tags for hreflang and country selector only on home page like this or should I remove the redirection? **However some of the website like this using redirection but header check tool doesn't show the redirection for this and for our website it shows 302 redirection. Sorry for the long post but looking for your support, please.
International SEO | | spjain810 -
Is it advisable to show additionally also English ciity names of American cities in website versions of non-western languages such as Chinese, Japanese etc?
To my understanding in many Asian languages city names are transcribed as they sound and this can cause confusion especially in the case of lesser known American city names. So I was planning to put in our international website versions (Chinese, Japanese, Korean etc. ) the English name in brackets after the translated city name in meta title and H1.
International SEO | | lcourse
However when I checked Tripadvisor and Booking.com I noticed that they do not show the English city name anywhere on their Asian language versions. Any thoughts?
Would you recommend to put the English city name in brackets after the translated city name or may it rather hurt our ranking and traffic?0 -
Country and Language Specific URL Paths
Wanted to ask everyone a questions: So our company is going to be doing a website that is going to be full of videos. The url path will be country.domain.com/language/slug/content-id. We redirect the user when they go to the different country. So if you're in spain on a train to france your URL will change from es.domain.com/es/slug/content-id to fr.domain.com/es/slug/content-id. Each country can listen to each video in all languages. My question is with hreflang tags and canonicals. Aside from targeting users in a certain country via Google Search Console, how do I eliminate duplication and tell Google which I'd like to show up via which country. In spain I would like es.domain.com/es/slug/content-id to show in Google and would have hreflang tags on each of the es.domain pages but what about fr.domain.com/es/slug/content-id since it would show the same content? I can't canonical to one of them since I need them to show in their respective country. How do I show the difference in language and country without showing duplication?
International SEO | | mattdinbrooklyn0 -
Can a Global Website Rely on Browser Settings for Translation?
Our website serves a global market and over a year ago, we launched 8 language variations of the site and implemented hreflang tags. These language variation pages are proving difficult to maintain, and in Search Console they're triggering thousands of errors. I have double checked our implementation and it's not perfect, so I understand the errors. Here's the question though... the 8 language variations of the site are receiving less than 1% of our web traffic despite 40% of our web traffic coming from countries outside of North America every month. I want to know if we can eliminate the headache of these 8 language variations altogether, remove our attempt at hreflang, and simply rely on the browser settings of the user to dictate what language the website appears in for them? If not, is there a simpler solution than hreflang and attempting to maintain a very large website in 8 languages? Thank for your input! Niki
International SEO | | NikelleClark0 -
External URLs in hreflang sitemap questions
I'm currently putting together an international sitemap for a website that has an set up like the following: example.com/us
International SEO | | Guyboz
example.com/au
example.com/ca
example.co.uk
example.se I'm planning on including the hreflang tags within sitemaps for each domain, to make sure google serves up the right version. However, I'm a bit sceptical about including the non .com domains within the .com sitemap - and the other way round for .co.uk and .se sitemaps. The way I've been doing it follows the following example: <url><loc>http://www.example.com/us/</loc></url> Putting in the .co.uk and .se domains within the .com sitemap just doesn't feel right - is this actually the right way to do it? Thanks in advance 🙂0 -
URL Structure for Multilingual Site With Two Major Locations
We're working on a hotel site that has two major locations. Locations currently live in separate domains. The sites target users from around the world and offer content in multiple languages. The client is looking into migrating all content into one domain and creating sub-folders for each location. The sites are strong in organic search, but they want to expand the keyword portfolio to broader keywords regarding activities, which they also market on their sites. The goal is to scale their domain authority as they have a really strong brand. The question is which would be a preferred URL structure in case content is finally migrated into one domain? - (we have doubts about were the lang folder should be placed as each location has different amenities and services). Here is what we had in mind: domain.com – this is the homepage domain.com/location-1 – to target English visitors domain.com/location-2 – to target English visitors domain.com/es/location-1 – to target Spanish visitors domain.com/es/location-2 – to target Spanish visitors
International SEO | | burnseo0