How to use MOZ to improve my website
-
Hi,
I am new for MOZ, have no idea how to improve my website with the function of MOZ, can anyone share their experience for using MOZ service. the more detail the better!
Thanks a lot in advance!
John
Thanks for helps for everyone, it took me some time to read each answer, and also spend few days to study MOZ. My initial conclusion is the function of MOZ is to promote the idea of SEO, but not provide any specific SEO service for specific website except for some tools and report. So I am missing or misunderstanding MOZ's service, it will be always welcome to help me out by correcting my opinion. Anyway, thanks again for all the time you've given to me, and good to you all!
-John.
-
Robert,
Thank you so much for the kind words about Q&A. Christy Correll and I are the two people who are the most involved with Q&A on a day-to-day basis, and it's awesome to know that the conversations here are what led you to sign up!
Keri Morgret
-
I actually joined MOZ purely because I was following the QA reading the new topics each night for a few weeks. That was what convinced me to join. I have come across so many problems with MOZ and honestly still do not have any idea what I am really doing but I can post in QA which is good.
The on-Page grader is my favourite tool for a beginner like myself. But I am hoping in time they fix the issues I have found and I am sure there will be plenty more out there worth me taking up the $99 a month. (Fingers Crossed)
-
Hi John,
Welcome to Moz. We are glad you are here! You asked a great question, and have already received some solid advice. See how friendly folks are around here?
A similar question was asked last week at http://moz.com/community/q/make-the-most-of-moz. You may want to take a peek at it, as Peter Lunn and Cyrus Shepard linked to some excellent resources there.
Cheers,
Christy -
it sounds like you're in the same boat I was 6 months ago, so I can tell you, you are already using the most important tool Moz has to offer: this q/a forum. Granted, you should definitely take advantage of the 101 videos and tutorials, but it's amazing the quality of info top level people in this industry will give you, just because you asked.
Good luck!
Ruben
-
Moz is great because it provides metrics and information about your site. SEO is still an art and a science. The tools that Moz has won't rank your site. They will help provide invaluable information about your site. You'll still have to choose the best path for your marketing strategy. For example, if Moz tells you that you have 25 pages of duplicate content, it doesn't do anything for you unless you know how to act on that information. If you haven't done so already, I highly recommend reading over Moz's beginner guide to SEO. I'm not saying you should learn SEO (you probably already know alot) but the guide has information in it that may help you think about how to use the tools that Moz offers. (http://moz.com/beginners-guide-to-seo)
I run a few campaigns in Moz and each of them are set up completely different. Here is a help guide for each of the tools here on Moz and how they can be used to extract data. http://moz.com/help/guides/research-tools. If you look at the left sidebar, you'll see links to the specific tools. On each of those tabs there are videos, a how-to section and FAQs. By going through each tool and seeing what each does, you'll be able to see how to effectively use the tools to generate the type of data you need to develop an awesome web strategy.
-
On-page SEO checking tool was a big draw for me to moz, i would go through your websites landing pages with the moz on-page grader tool
http://moz.com/researchtools/on-page-grader
Actually most of the tools you get full access to are pretty sweet, Opensite explorer for your own link profile and looking at competitors i also find very useful.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What happens when most of the website visitors end up at an "noindex" log-in page?
Hi all, As most of the users are visiting our website for log-in, we are planning to deindex login page. As they cannpt find it on SERP, they gonna visit our website and login; I just wonder what happens when most of the visitors just end up at homepage by browsing into an "noindex" page. Obviously it increases bounce rate and exit rate as they just gonna disappear. Is this going to push down us in rankings? What are the other concerns to check about? Thanks
Algorithm Updates | | vtmoz0 -
Ranking impact: Traffic in website pages vs sub directory vs sub domain
Hi all, I need clarification on this. Not every time website main pages rank, some times even pages from sub directories or sub domains like blogs or guides; especially for branded keywords. I just wonder what happens when so much traffic is generating in sub directories and sub domains just because of limited landing pages in main website. Will this traffic be counted as traffic in main website as per Google? Traffic increase in main website really an ranking factor? Will the "brand + topic" related keywords' traffic is more for a website; will it ranking improves even for "topic keywords"? Thanks
Algorithm Updates | | vtmoz0 -
By Using interstitial (popups) on the webiste, will google penalize ranks for desktop and mobile both ?
We have implemented interstitials (pop-ups) on a website (Business Articles Website). The popups are basically used for getting leads from the website (using Signup popups). Before Popup implementation the traffic was steady, After the implementation, the traffic started to decay after a couple of weeks and due to the drop we disabled the popup from the website and initiated a force crawl and within next few weeks, we observed traffic gaining back to its normal trend. Within these timelines drop in desktop traffic was more and mobile traffic remain steady. As per Google guidelines, interstitials are more likely to be affected on mobile than desktop. But in our case, desktop traffic was hit more than mobile. So we carried out this experiment for 3 months. And we observed traffic decay and regain. Is interstitials the only culprit here (as the drop is only in desktop) or Can there be some other reasons as well for the traffic drop? bF7hc
Algorithm Updates | | iQuanti1 -
Does my website need the SSL Cert / HTTPS Update?
So, I own a car shipping company called Car Shipping Carriers ( www.carshippingcarriers.com ) and I am trying to find out if I need the SSL Cert / HTTPS for the site. I attached a picture that shows I dropped a HUGE amount of rank back in the beginning of August 2014 and that the SSL/HTTPS update happened at nearly the exact same time. I do have a quote box on my website asking for: Name, Phone, Email, Origin, Destination, Move Date, Year/Make/Model of Vehicle, and Carrier Type. I was unsure if I needed the HTTPS because I am not asking for sensitive data, but it seems that I might need to bite the bullet and update the site to HTTPS. What do you all think? Any expert opinion and/or advice? JWV4N1o
Algorithm Updates | | Dutko23850 -
Schema.org Microdata or Microformats - Which Should We Use
Hi All, I'm wondering what would be the better alternative - schema.org microdata or microformats. I am aware that search engines such as Google, Yahoo, and Bing recognize Schema.org as the standard. Question is, will it have any negative affect? Our web developer here says that schema.org microdata may result in negative html. I don't think that it will affect our SEO, but I guess that's also something to shed some light on. So, what's the consensus here - should we implement schema.org or go with microformats - or, does it really make any difference?
Algorithm Updates | | CSawatzky1 -
VRL Parameters Question - Exclude? or use a Canonical Tag?
I'm trying to figure something out, as I just finished my "new look" to an old website. It uses a custom built shopping cart, and the system worked pretty well until about a year when ranking went down. My primary traffic used to come from top level Brand pages. Each brand gets sorted by the shopping cart and a Parameter extension is added... So customers can click Page 1 , Page 2 , Page 3 etc. So for example : http://www.xyz.com/brand.html , http://www.xyz.com/brand.html?page=1 , http://www.xyz.com/brand.html?page=2 and so on... The page= is dynamic, therefore the page title, meta's, etc are the same, however the products displayed are different. I don't want to exclude the parameter page= completely, as the products are different on each page and obviously I would want the products to be indexed. However, at the same time my concern is that have these parameters might be causing some confusion an hence why I noticed a drop in google rankings. I also want to note - with my market, its not needed to break these pages up to target more specific keywords. Maybe using something like this would be the appropriate measure?
Algorithm Updates | | Southbay_Carnivorous_Plants0 -
Using the canonical tag across multiple domains...
Hi guys I am looking for some help in regards to using canonical tags in other domains that have similar content to our main site. Would this be the right way to go about it? For example www.main.com is the website i would like to achieve best ranking with, but i also have other websites, www.secondary.com and www.somethingelse.com which have similar content and all link back to www.main.com So in order to make sure the google bot knows these other pages are a reference to the main.com page can i put a canonical tag in secondary.com that goes like this: rel="canonical" href="www.main.com" /> and put that same tag in somethingelse.com Would i achieve a better ranking for doing so on main.com or am i on the wrong track and will doing so not change a thing? I hope I'm making sense 😉 Best regards, Manny
Algorithm Updates | | Manny20000 -
Issue: Having to Fight Product Marketing to Use Keywords
This is sort of a "DUH!" moment to me. I know everyone has come across this at some point in time and am interested in hearing how others deal with this. A little background: I was researching keywords for new menus and pages. Sometimes, people (product marketing in my case) do not give me a heads up on changes they want to make to pages and it is always a fight with them to change it. This is pretty normal for me and I am use to it. It is one of those things that they don't want to discuss it with you because they know you are going to critique their work. and, yes, change it for the good of the company. I had a co-worker say to me:
Algorithm Updates | | SmartBear
"We may have to start making [pages] meaningful to the human visitor than satify the bot army". My response was:
"What better way to make it [web page] meaningful to users by knowing which terms they search on the most in our industry? Keyword research is not just for Search Engines, it is actual live data as to what most people are searching. That is why I put such a high precedence on it and report on trends. You can bet that if 100,000 people are searching for [keyword], that is what they want to see when they search for it." Anyways, that is how I handled this particular event. I have several responses when these comments pop up from time to time. Usually it is something to the fact that they are not the ones who will get fired if leads drop via organic search, so we better try this. But today, I was feeling kind of spunky and decided to take another route. What are some of your responses to these types of remarks? Hopefully this will make for a good discussion.0