40 percent redundant content on landing pages with 60 percent unique information.
-
I have searched schema.org for tags to use for our redudant content on 25 unique local landing pages.
The redundant content references our services and abilities on each page.
Could anyone tell me how to retain this content and direct the search engines to disregard this portion of the landing page.
We are a WordPress site -- if there is a plugin - I would love to know which one might work, although I have not been able to find one that will protect us from duplicate content issues.
Thank you in advance.
-
"Our language really is a series of bullet points which explain a new concept to most and why you should use us."
Sounds like his repeating text are bullet points highlighting his services. Not something that would be marked up.
-
I think it should be fine.
An image is 1 duplicate entity while a block of text is many duplicate words.
If you want to avoid the duplicate image part too, you can make it the background image to a
element via CSS.
-
Hi John
Could you clarify what you are looking to mark up? We don't want to be a "hammer chasing a nail" with schema - there are some things which totally make sense to mark up and others not. What are these pages about (products/services?) and what specific content is within them that you're thinking about marking up?
Thanks!
-Dan
-
Hello, Oleg.
Yes, thank you so much for the link to Matt Cutts. What he is referencing are "terms and conditions" and disclaimer language which he states is "legally" required. He specifically references pharma disclosures and those found in the finance industry.
See Google Boilerplate: Minimize boilerplate repetition: For instance, instead of including lengthy copyright text on the bottom of every page, include a very brief summary and then link to a page with more details. In addition, you can use the Parameter Handling tool to specify how you would like Google to treat URL parameters.
Our language would not be classified as "terms or conditions" nor would it be legally required.
Our language really is a series of bullet points which explain a new concept to most and why you should use us.
However, I love the idea of the image? Which leads me to another question. Are images subject to the same duplicative issues as text? I do not see how they could be. For example a logo is use on every page.
Thanks for taking the time in your busy day to answer.
-
Well according to Matt Cutts, you shouldn't worry about it. An alternative is to turn the text into an image and display that instead.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should i be using shortcodes for my my page content.
Hello, I have a question. Sorry if this is been answered before. Recently I decided to do a little face lift to my main website pages. I wanted to make my testimonials more pretty. Found this great plugin for testimonials which creates shortcodes. I love how it looks like, but just realised that when I use images in shortcodes, these are not picked up by search engines 😞 only text is. Image search ability is pretty important for me and I'm not sure if I should stick with my plain design and upload images manually with all alt tags and title tags or there is a way to adjust shortcode so it shows images to search engines. You can see example here. https://a-fotografy.co.uk/maternity-photographer-edinburgh/ Let me know your thoughts guys. Regards, Armands
Web Design | | A_Fotografy1 -
Avg Page Load Time Increase After Responsive Web Design
The Avg. Page Load Time has been steadily increasing after our website went responsive. What could have cause this?
Web Design | | JMSCC1 -
Curious why site isn't ranking, rather seems like being penalized for duplicate content but no issues via Google Webmaster...
So we have a site ThePowerBoard.com and it has some pretty impressive links pointing back to it. It is obviously optimized for the keyword "Powerboard", but in no way is it even in the top 10 pages of Google ranking. If you site:thepowerboard.com the site, and/or Google just the URL thepowerboard.com you will see that it populates in the search results. However if you quote search just the title of the home page, you will see oddly that the domain doesn't show up rather at the bottom of the results you will see where Google places "In order to show you the most relevant results, we have omitted some entries very similar to the 7 already displayed". If you click on the link below that, then the site shows up toward the bottom of those results. Is this the case of duplicate content? Also from the developer that built the site said the following: "The domain name is www.thepowerboard.com and it is on a shared server in a folder named thehoverboard.com. This has caused issues trying to ssh into the server which forces us to ssh into it via it’s ip address rather than by domain name. So I think it may also be causing your search bot indexing problem. Again, I am only speculating at this point. The folder name difference is the only thing different between this site and any other site that we have set up." (Would this be the culprit? Looking for some expert advice as it makes no sense to us why this domain isn't ranking?
Web Design | | izepper0 -
Best Practices for Leveraging Long Tail Content & Gated Content
Our B2B site has a lot of of long form content (e.g., transcriptions from presentations and webinars). We'd like to leverage the long tail SEO traffic driven to these pages and convert those visitors to leads. Essentially, we'd like Google to index all this lengthy, keyword-rich content AND we'd like to put up a read gate that requires users to register before viewing the full article. This is a B2B site, and the goal is to generate leads. Some considerations and questions: How much of the content to share before requiring registration? Ask too soon and it's a terrible user experience, give too much away and our business objectives are not met. Design-wise, what are good ways to do this? I notice Moz uses a "teaser" to block Mozinar content, and I've seen modals and blur bars on other sites. Any gotchas that Google doesn't like that we should be aware of? Trying to avoid anything that might seem like cloaking. Is it better to split the content across several pages (split a 10K word doc across 10 URLs and include a read gate on each) or keep to one page? Thank you!
Web Design | | Allie_Williams0 -
Is it cloaking/hiding text if textual content is no longer accessible for mobile visitors on responsive webpages?
My company is implementing a responsive design for our website to better serve our mobile customers. However, when I reviewed the wireframes of the work our development company is doing, it became clear to me that, for many of our pages, large parts of the textual content on the page, and most of our sidebar links, would no longer be accessible to a visitor using a mobile device. The content will still be indexable, but hidden from users using media queries. There would be no access point for a user to view much of the content on the page that's making it rank. This is not my understanding of best practices around responsive design. My interpretation of Google's guidelines on responsive design is that all of the content is served to both users and search engines, but displayed in a more accessible way to a user depending on their mobile device. For example, Wikipedia pages have introductory content, but hide most of the detailed info in tabs. All of the information is still there and accessible to a user...but you don't have to scroll through as much to get to what you want. To me, what our development company is proposing fits the definition of cloaking and/or hiding text and links - we'd be making available different content to search engines than users, and it seems to me that there's considerable risk to their interpretation of responsive design. I'm wondering what other people in the Moz community think about this - and whether anyone out there has any experience to share about inaccessable content on responsive webpages, and the SEO impact of this. Thank you!
Web Design | | mmewdell0 -
Duplicate Content? Designing new site, but all content got indexed on developer's sandbox
An ecommerce I'm helping is getting a complete redesign. Their developer had a sandbox version of their new site for design & testing. Several thousand products were loaded into the sandbox site. Then Google/Bing crawled and indexed the site (because developer didn't have a robots.txt), picking up and caching about 7,200 pages. There were even 2-3 orders placed on the sandbox site, so people were finding it. So what happens now?
Web Design | | trafficmotion
When the sandbox site is transferred to the final version on the proper domain, is there a duplicate content issue?
How can the developer fix this?0 -
My 404 page is showing a 4xx error. How can that be fixed?
My actual 404 page is giving a 4xx error.
Web Design | | sbetzen
The page address is http://www.ecowindchimes.com/v/404.asp It loads fine... it is the page all 404's are directed to. Why is it showing a 404 error. The page works. How can this be fixed? Stephen0 -
Duplicate home page /index.asp /index.php etc
We recently moved www.devoted2vntage.co.uk to shopify but seem to have multiple home page variants still in google index. I am concerned that these will be causing duplicate content. I have redirected the offending URLs below to www.devoted2vintage.co.uk/ and have set up a canonical URL but need an expect to tell me if I have taken the current steps and if not, exactly what I need to do. www.devoted2vintage.co.uk/index.php www.devoted2vintage.co.uk/index.htm www.devoted2vintage.co.uk/index.html www.devoted2vintage.co.uk/index.shtml www.devoted2vintage.co.uk/index.aspx www.devoted2vintage.co.uk/index.cfm www.devoted2vintage.co.uk/index.pl www.devoted2vintage.co.uk/index.asp
Web Design | | devoted2vintage0