Using sitewide links to improve link profile?
-
Hi Guys... When I look at my competitor's link profile, they often have thousands of backlinks. For example, one of our main competitor, he got 3,400 backlinks in total but only 80 referring domains.
When I look at my link profile, I have around 50-60 referring domains, but hardly 80 backlinks. My question is, is it okay to get a few sitewide links (no-follow of course!) to get to the thousands backlinks? Or I will be able to achieve top rankings with my current link profile?
Thanks!!
-
Having thousands of no-follow site wide links is unlikely to be worth very much if anything. You'd be better off getting a small number of links from domains that are authoratitve and/or relevant to your niche. So think about getting links that have a high contextual relevance too. (The content in which they appear is about the same topic).
There's a risk that site-wide links get people into trouble with penguin / unnatural links and anchor text over-optimisation.
The exception here is where the links have the potential to bring you relevant direct traffic which have have a high conversion rate depending on the source.
-
There was a great Whiteboard Friday by John Doherty (formerly of Distilled) on smarter internal linking
http://moz.com/blog/smarter-internal-linking-whiteboard-friday
and here is the follow up post
http://moz.com/blog/internal-linking-strategies-for-2012-and-beyond
Also, Ken Lyons wrote an awesome post over at Search Engine Watch back in mid 2012 on internal link structure too.
Sitewide links are okay but they need to be relevant for EVERY page they are on. Don't let the quantity of a link profile concern you. I have a client that has less than 100 links to his site but has a Domain Authority of 41 because they are from really high authority sites. Quality of links matter and especially RELEVANCY. I recommend keeping sitewide links to a minimum. You can over do them.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are these links helping
Hi, We have had a few new links for a client and we are hoping that we can get some feedback on whether these have any link juice. We dont want to waste our time with links that dont benefit the website. Thanks http://thebestmealplancateringbiz.strikingly.com/blog/diet-meal-plan-delivery-services http://mealplanguide.home.blog/2018/11/02/importance-of-diet-meal-plans/ https://besthealthymeals.tumblr.com/post/179669447854/benefits-of-diet-meal-planning https://lauraberbenaj2.wixsite.com/mysite/blog/healthy-diet-meals-delivery
Link Building | | Caffeine_Marketing0 -
Penguin Recover: Remove links vs Burry Links
The best is to do both. However with those with limited resources, would building more links with branded and naked URL anchor links be a better solution than painstakingly asking every webmaster to remove links.
Link Building | | reprisemedia10 -
Link building using a contest
Hello, In the past we have ran many contests with aims such as increase facebook likes, twitter followers, newsletter subscriptions etc but I was wondering if anyone has had any success in gaining links through a content and if so how did you set it up?
Link Building | | RikkiD220 -
Link footprints
Hi! I have question about link footprints. What should be taken into consideration? Is it real issue when your backlinks have heavy footprint? Thanks for answer..
Link Building | | asystematic1 -
Are 36 links from one site to nested pages better than one link to the root domain?
I have a Driving School website www.1stclassdriving.co.uk. The site is structured geographically with 36 area pages, one
Link Building | | Brian_Worger
page per area post code and one page per Driving Instructor. I am trying to develop links and have found a site (da91 pa
63) where I can create area links to each of my area pages if I
wish. Is it best to just create one link to the root page or
should I create 36 individual links to each area page? - which is most valuable?0 -
.edu links
Hi mozzers, I've had some great success reaching out to many .edu webmasters. Often they are professors and such. My question is, i'm guessing during the summer holiday period, reaching out to these webmasters won't be so fruitful. I'm not in the US and was wondering when the US Summer holidays are for universities over there? Also, does anyone have experience outreaching to these webmasters over the holidays? Peter
Link Building | | PeterM221 -
Linking from Blogs
Hi I like to link from blogs on similar keywords on a regular basis but I am thinking about changing tactics as it can appear monotonous and un natural. What are peoples experiences in linking from blogs ?
Link Building | | onlinemediadirect0 -
Acquiring a link
once I get a list of links from ontolo or the link acquisition assitant here on seomoz what is the next step? do i email that site? what do i actually do to get acquire the link? thank you for answering this! I am new to link building and so new that I dont actually know the steps and need help from someone. thank you VIjay
Link Building | | vijayvasu0