Installing Google Analytics tracking code on Landing Pages
-
Hello,
I have my landing pages located on a separated subdomain (LP.example.com).
I've created a new property in Google Analytics for that subdomain. My question is:
- where do I have to place the GA tracking code ? in the header ? before I close the tag or before I close the tag ?
I have another issue: I've placed the GA Tracking code on some pages in the way below:
in the body tag of that Landing page HTML Code I added this line: -
Hi Joni, thanks for your question! You've received some great replies! Did any of them answer your question? We'd love an update, thanks.
Christy
-
Hi Folks,
My apologies the recommendation only applies to Google Tag Manager (GTM)
https://developers.google.com/tag-manager/quickstart
I would never recommend anyone to use just GA/UA with scripts unless they are a developer and even if they are they should recognise the advantage of using GTM. With GTM there is no need for putting GA/UA scripts directly on the page/site unless its eCommerce or something very cutsom. Anywho thats my two cents, I hope Joni got sorted.
Dave
-
I agree stick with what Google says keep it in the header
- Paste your snippet (unaltered, in it’s entirety) into every web page you want to track. Paste it immediately before the closing tag.
If your website uses templates to generate pages, enter it just before the closing tag in the file that contains the the section.
- Paste your snippet (unaltered, in it’s entirety) into every web page you want to track. Paste it immediately before the closing tag.
-
Hi!
I'm sorry to disagree with you Dave, but actually, in most cases you need to place your analytics script just before the tag to be more accurate.
You can see the set up for GA tracking code in Analytics Help: https://support.google.com/analytics/answer/1008080?hl=en.
Also, if you want more background information, here the guys from Luna Metric have written an excellent article that details where to put the GA snippet and why.
Hope it helps!
-
Hi Joni,
The GA tag ALWAYS goes just inside of your opening body tag () and it differs again for eCommerce with the page needing to be loaded before events are reported to GA. Try the search terms "ga tag body" and you will get a few links that will make it crystal clear where it goes.
I would also strongly advise you to look at using Google Tag Manager (GTM) over a standard analytics setup especially if you don't have a development background.
I wouldn't be overly concerned with Wappalyzer not seeing the GA code but its not a good sign. I would recommend using the Google Analytics debugger for Chrome/Firefox to do any debugging of GA tags.
Dave
-
You want to place the regular Google analytics JavaScript in right above the body tag.
If it is the new universal Google analytics I believe it must be in the head to work properly. However when you are actually copying the code they give you a you can read the directions and then what I suggest doing is going over whatever part of the site they reference for instance if it states this tag must be in between the
<header>and <header>tags copy the tag, then use the command + F on a Mac or control +F on a PC in order to find the tag that they suggest you place it above or under. It will either be in the header or above the body tag.
Hope this helps,
Thomas</header> </header>
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Analytics Code
We have a quick question about our Google Analytics code: We recently updated to a re-marketing Analytics code, and some of our traffic numbers seem to be off by a bit. I used the Google Tag Assistant Chrome Extension today, and noticed that it's finding our old Analytics code on our pages, but it's coming up as an error due to "no HTTP Response". I am attempting to remove this code from the website, but it is nowhere to be found in the HTML coding. Only the current one is there. So I'm wondering if this second Analytics code is effecting our traffic and reporting, even if the code is currently non-functional? and if it is, how could I go about removing it if it's not currently in our HTML? Thanks!
Reporting & Analytics | | PlanetDISH0 -
Google analytics vs Webmaster tools data
Hi Which is more accurate WT or GA data ? Since GA reporting a KW (thats very recently fallen from page 1 to 3 hence looking into data to find the cause) in the Organic part of Search tab as having generated just 1 visitor over a month (hence presuming fall could be due to low visits from a page 1 result) whilst under Search Engine Optimisation tab (data sourced from WT i think) its reporting 5 click thrus from 150 impressions over same period resulting in a quite good 3.33% CTR (hence wouldn't expect to be the cause of a fall) and what i would have thought GA would report as 5 visits instead of the 1 they do report !? The reason im looking for answer in the data is because no on-page has changed and still scoring a grade A and off page metrics have all improved across the board (apart from small drop in majseo's Trust Flow) such as increased links, RD, Citation Flow, Ref Subnets etc etc etc Cheers Dan
Reporting & Analytics | | Dan-Lawrence0 -
It appears there's a problem with our connection to your Google Analytics account. Please go to your Settings page to update your connection.
I keep getting this error though I have confirmed I have the correct information. Any recommendations?
Reporting & Analytics | | x3oadmin0 -
Google Analytics "Undetermined" Keyword
Google analytics is suddenly showing a new keyword "undetermined". Traffic Sources > Sources > All Traffic with the primary dimension set to Keyword. It's currently our 13th keyword and it is displayed without parentheses around that you see with (not provided) or (not set). Anyone have any idea what this is? Thanks!
Reporting & Analytics | | Morris770 -
Transferring Google analytics accounts
Hi, Does anyone know if you can transfer an Google Analytics account. We are looking to take over a new clients existing website and the analytics account is registered to their current web designers. Is it possible to transfer it to the client so that their existing web company no longer has access and they keep all their historical data, or do we have to start from scratch. Thanks Fraser
Reporting & Analytics | | fraserhannah0 -
Does using Google URL Builder override original source in Google Analytics?
During a free trial on Tatango, we send daily emails to customers to give them advice, resources, etc. We started using Google URL Builder http://www.google.com/support/analytics/bin/answer.py?answer=55578 to create individual links in each of these emails, but when the customer purchases a subscription now, the source in GA isn't Google, Facebook, Twitter, etc. they are all showing up as the source we created using the URL builder for each email. Does Google URL builder override the original source in Google Analytic?
Reporting & Analytics | | Tatango0 -
Strange pages visited in analytics
Hi Guys I am finding this in one of my sites analytics allot /tr-url/en-ru.ru/ followed directly by the site in questions domain name and page of interest....like this.. /tr-url/en-ru.ru/www.example.com/blue-widget/ and example.com being the analytics of the site in question. Are these pages that have been translated? like by yandex or something in that line....I cannot seem to find anything on this anywhere. What is this and should i be concerned?? thanks for the help cheers
Reporting & Analytics | | nomad-2023230 -
Google Analytics: how many visits from country Google domains?
Hello, I manage a site with visitors from many different countries. With Google Analytics, it is normal to see the number of visitors from each search engine. However, I would like to identify the number of visitors from each Google-search contry domain. How many visitors from Google.com? How many from Google.co.uk. And from Google.co.zm? And so on. Anybody knows if this is possible and if yes, how can it be done? Thank you in advance, Dario
Reporting & Analytics | | Darioz0