Installing Google Analytics tracking code on Landing Pages

[JonsonSwartz]

Hello,

I have my landing pages located on a separated subdomain (LP.example.com).

I've created a new property in Google Analytics for that subdomain. My question is:

• where do I have to place the GA tracking code ? in the header ? before I close the tag or before I close the tag ?

I have another issue: I've placed the GA Tracking code on some pages in the way below:
in the body tag of that Landing page HTML Code I added this line:

[Christy-Correll]

Hi Joni, thanks for your question! You've received some great replies! Did any of them answer your question? We'd love an update, thanks.

Christy

[icanseeu]

Hi Folks,

My apologies the recommendation only applies to Google Tag Manager (GTM)

https://developers.google.com/tag-manager/quickstart

I would never recommend anyone to use just GA/UA with scripts unless they are a developer and even if they are they should recognise the advantage of using GTM. With GTM there is no need for putting GA/UA scripts directly on the page/site unless its eCommerce or something very cutsom. Anywho thats my two cents, I hope Joni got sorted.

Dave

[BlueprintMarketing]

I agree stick with what Google says keep it in the header

1. Paste your snippet (unaltered, in it’s entirety) into every web page you want to track. Paste it immediately before the closing  tag.
   If your website uses templates to generate pages, enter it just before the closing tag in the file that contains the the  section.

[guillermoga]

Hi!

I'm sorry to disagree with you Dave, but actually, in most cases you need to place your analytics script just before the tag to be more accurate.

You can see the set up for GA tracking code in Analytics Help: https://support.google.com/analytics/answer/1008080?hl=en.

Also, if you want more background information, here the guys from Luna Metric have written an excellent article that details where to put the GA snippet and why.

Hope it helps!

[icanseeu]

Hi Joni,

The GA tag ALWAYS goes just inside of your opening body tag () and it differs again for eCommerce with the page needing to be loaded before events are reported to GA. Try the search terms "ga tag body" and you will get a few links that will make it crystal clear where it goes.

I would also strongly advise you to look at using Google Tag Manager (GTM) over a standard analytics setup especially if you don't have a development background.

I wouldn't be overly concerned with Wappalyzer not seeing the GA code but its not a good sign. I would recommend using the Google Analytics debugger for Chrome/Firefox to do any debugging of GA tags.

Dave

[BlueprintMarketing]

You want to place the regular Google analytics JavaScript in right above the body tag.

If it is the new universal Google analytics I believe it must be in the head to work properly. However when you are actually copying the code they give you a you can read the directions and then what I suggest doing is going over whatever part of the site they reference for instance if it states this tag must be in between the

<header>and  <header>tags copy the tag, then use the command + F on a Mac or control +F on a PC in order to find the tag that they suggest you place it above or under. It will either be in the header or above the body tag.

Hope this helps,

Thomas</header> </header>