Best Practices for Google+
-
I have a client that has a decent following on Google+ on his personal account but his business profile doesn't have many people going to it. The law firm he owns has roughly 14 attorneys and all of them write for their blog. Since they are all new to Google+ except for him, I'm wondering what everyone things that the best practice is to get the information shared. When we post the information on his personal personal profile, he generally gets between 50 - 75 +1s and a dozen or so shares. If we put it on the business profile we don't get more than 10. The issue is when one of the attorney's that is new to G+ posts on their timeline and then we share it via the business, we then have to share it via the owners timeline to get any traction.
We need to build followers for each of the attorneys new to G+, that's obvious, but what do we do in the mean time? Since the owner is also the brand, what is your suggestion of the best strategy?
-
we are in retail and we have found offering prizes etc that can only be won if you +1 or like a page has worked well for us. Rafflecopter has been a useful tool to help entice people to follow other aspects of our social campaigns.
-
Agreed. Content should be unique wherever you post it. Re-sharing content occasionally might be OK, but as a social media user, I wouldn't follow two accounts that post the exact same information. I'd stick to focusing on one page.
-
We are doing exactly what you mentioned. We post now via G+ business page and then share it via the owner. We've asked people to follow the page but why would someone want to follow to things that are exactly the same? If he's just sharing what the business posts, there isn't much value in following both. What do you think?
-
Hello,
Simple one but have you tried asking the followers to +1 the page?
You can also post on the business page and get him to share to help slowly migrate it over. The reason its working its because your keeping the effort with that one page make the business page worth +1 and over time it will come.
Like SEO it takes time and you need to connect with people, you can also use the hangout feature which is great for connecting and finding out some stuff from your audience.
Hope that helps a bit.
-
When I took over our G+ account, we had 50 followers, and we now have more than 353K. Here are some suggestions (pretty much standard across all social media):
- Start by observing and interacting. Purely pushing content and trying to gain 'numbers' isn't productive, and users don't respond well. Join communities that share your interests, and begin interacting and finding out what people look for.
- Conduct hangouts. If you have a valuable message to share, break it down in an accessible way through a hangout. Here are some great tips from Fraser Cain https://plus.google.com/+FraserCain/posts/PaeeynDx34L
- Create content. Content is king everywhere and the same goes for G+. To quote an old editor friend, "People don't want products, they want solutions." Find out where there's a need, and create the solution.
- Don't just share your own content with links. Despite the grillion articles out there today touting social as a great way to 'build links' it's completely see-through when that's all you're doing. Share other people's stuff. Post fun stuff that doesn't include a link to your content occasionally.
- Trending. Find out what's trending, and how you can fit in naturally. Don't just push a piece of content and slap a trending hashtag, but see where you can fit into the trends.
Hope this helps!
Lisa
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Analytics During Rebranding
Our organization is rebranding, should I start a new analytics property or change the domain in the old one?
Branding | | sdaily0 -
What is the best way to market/raise awareness about new clothing products?
We are an Outdoor Clothing Company that designs our own range. We primarily sell through Retailers & distribution networks, but around 2 years ago went online. We update our collections twice a year, and we really struggle to get attention and awareness of our new designs. Can anyone recommend the best practice for getting newly launched products successfully "marketed"?
Branding | | Target-Dry0 -
How can I claim authorship for a doctor using their title "MD" on Google Plus?
Hi Everyone, I am wondering how to claim authorship for doctors while still using their title "MD." Adding MD to Google Plus profiles goes against Google name policy, but in order to comply with the FTC we need to include "MD" to our doctor's name in our article by-lines. I have sent in many appeals with evidence that they have a degree. I also considered creating a "Google Page," but had the impression that you cannot claim authorship with rel=author tags with a "Google Page," only rel=publish. Can anyone help me figure out how to claim authorship for a doctor using (first name last name), MD ?
Branding | | dirigodev0 -
Importance of Google+ name?
Greetings Mozzers, I'm working on some Google+ profiles currently and have one interesting case where I'd like some advice. The name of one of my clients' web addresses, company name, and Google+/Google Local verified local business names all reflect the same thing. [Name] Surgical Associates However, on Google+ it looks like it has a limited number of characters so it reads: [Name] Surgical Ass... How important is it to keep the name identical to everything else on the web? Could I get away with just changing the name on Google+ to [Name] Surgical I appreciate in advice on this matter and what would occur if I changed it here. Thanks.
Branding | | MonsterWeb283 -
Google +
Hello mozzers , We manage a website for a client This is the website: http://www.mynaughtyscotland.com . [editor's note: site for escorts in Scotland, may not be safe for some workplaces]They recently got penalized but they don't have links so is not a penguin update.The client said that they noticed the drops in rank after they had their Google + account suspended.So the question is, if you have your google + account conected to the website by the rel="publisher" tag,And your google + account gets suspended, will you be getting your site penalized as well ?
Branding | | asmedia0 -
Trying to de-mystify Google Places, Google Local & Google Plus
There is a lot of online 'noise' regarding the changes / merging and making the best out of Googles' Places / Local & Google Plus. Any tips, ideas, experiences or just plain revelations regarding all or any of the above services and how they will work & come together in the future?
Branding | | ScotSEO0 -
Strategies for getting more listings on first of google
We have a client who is looking to increase the number of results on page 1 of google for their brand name to essentially force some historical negative comments off page 1 of google. I am thinking of things like a twitter page, Facebook page, YouTube page etc. plus optimising their site to try and get multiple pages on page 1. Does any one have experience of doing the same sort of thing?
Branding | | barnst0 -
How to "Cause" a google alert
Hello Everyone, I'm just wondering, is there a quick and good way to actually cause a google alert for a keyword? I'm thinking of a press release, but there must be several other ways as well. I look forward to your response. Thanks!
Branding | | dmac
David0