Is it OK to have two similar business sites share their Social Media (just one FB, Twitter, LinkedIn, etc.)?
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These two businesses are owned by the same company (industry is event planning). The parent company has been in business 20+ years and caters to a corporate crowd and the more recent company started by the parent caters to consumers (weddings). Would this have any negative seo implications if they share social media accounts? or is this perhaps just more of a strategic issue i gather. And i would gather that its best for each to have their own blog.
Would greatly appreciate some insight!Thanks,
Christian
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From Marketing point of view the existence of two different accounts is proper approach. Wedding has separate niche and therefore must have a separate account, it will be not correct to put wedding content into business account. Business account is full of information dedicated to your organisation, etc. Swamping it with wedding pictures is neither proper nor recommended. When there is a separate wedding account you can upload there wedding info, advices, pictures, share ideas of design, interior, wedding help articles. So it is great to directly target for people from the very wedding account. Business account must share info of your services, how you help brand development and there is no use to place any other info on business account.
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Geoff, thanks for your insight and I greatly appreciate it! I suspected this was the correct route but just wanted to double check.
Cheers!
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If it was me I would have different blogs. Any chance of cross selling in SM? Corporate people get married and vice versa. Really depends on your content strategy, resources and what you believe you can achieve in either space via SM. Can't see any SEO issues - except on the blog side.
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