Long URL in Daily Reports: Adding Dates instead of keywords
-
Hello,
One of my clients posts a daily review of the finance market.
it's been a discussion in our SEO team, whether to add the title to the URL or to write the date of the daily review in the URL instead.
Adding keywords instead of dates:
advantage: Adding keywords to the URL helping getting ranked for those keywords.
disadvantage: the URL comes out too long.what do you suggest in this case? keeping the keywords in the URL or adding dates instead and lose one of the important factors which affects getting ranked for the specific keywords.
-
I would use the keywords, imagine if you just had the title to go by what that would say to both the user and to Google's spiders.
-
I would certainly say keywords. Maybe shortening the folder name or whatever it is that is making it too long.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there a software to find surrounding words to a keyword
I believe the surrounding words to a "keyword" are called co-occurences and I was wondering if there a a software that can tell me which word(s) go around a specific word (before or after). Thank you,
Keyword Research | | seoanalytics0 -
Optimizing a Webpage without keywords
Hi all, I’m really running into a challenge internally lately in that we have a lot of teams redesigning or building new pages (specificially one team) that do NOT loop our teams in. When we finally get them to work with us, to drive traffic to the pages, they disagree that there must be other ways of optimizing the pages than focusing on keywords with search volume that are relevant to the page. We usually land that they will choose a keyword or two they think a user will search for, we do keyword research and pick something close (because they don’t want to utilize a term that doesn’t make much sense, as they have written the content without involving us from the beginning, but then our search volume is declining). They keep saying there are other ways than changing the paired down content on their page and adding in keywords to the H1 headers, content on page. they mentioned semantic search at one point. For example, https://www.entrust.com/products/entrust-getaccess/ currently ranks around #10 for "single sign on solution." This keyword was on the previous page quite a few times in headers and body copy. Now it appears on the page 3 times after the redesign and is not in the h1. The team does for example want to optimize for this term, but there’s lots of pushback as they want a page with minimal content and little design. Just wondering your thoughts on this. IS this a common challenge you deal with too and any idea on answers as I've tried many with the teams? Thanks, Laura
Keyword Research | | lauramrobinson321 -
Should I concentrate keyword ranking locally or nationally?
Hi all, I have spent few last days reading here in community and watching Moz videos about keyword research. I used keywords planner tool. Here is the question. When I researched keywords I took into account search traffic nationwide UK rather then my local search volume. My photography business operates more for local customers rather then nationwide. Does it mean that I need to concentrate on my local city/region search volume rather then nationwide. After I have done Nationwide keyword research I realised that most of those keywords which are with really high search volumes are pretty much non existent in my local search results. I meant to the point that keyword search volume is under 10. Considering that I have small number of pages i could use them for, my guess is that it is no point to target those high search volume keywords as most likely those won't be my clients anyway. I might be getting all this wrong, but wanted to ask here. Thank you all, Regards, Armands
Keyword Research | | A_Fotografy1 -
How to identify negative keywords in a campaign?
Which keywords are negative and harmful for a website, how to identify? And how to remove those type of keywords from campaign? If you have any type of tool for identify to negative keywords, then please suggest me?
Keyword Research | | surabhi60 -
What is the time frame for the search volume on a Keyword?
Let's say I search for AP automation and the search volume comes back as 210, where did that number come from? Is this how many searches by day, by week, year to date, etc.?
Keyword Research | | SheriGolla0 -
What is the best guide to keyword research you have found?
I am looking for a comprehensive guide to keyword research. Anyone read articles or guides they would recommend? Thanks 🙂
Keyword Research | | inhouseseo0 -
Keyword Search
Keyword search How low is too low for choosing to use a key phrase for one of your articles, website pages, etc. I see some with 100 local and global searches. Is this too low to really be spending the time working on this key phrase?
Keyword Research | | sansonj1 -
Keyword selection and search counts
I am a new pro member and have noticed that a lot of my keywords are very similar. i.e. "piano movers Atlanta" vs. "Atlanta piano movers" vs. "piano movers in Atlanta" Is there an accurate way to see search counts for each of these terms do determine which one I should target? Does anyone have any recommended tools or strategies?
Keyword Research | | bcarp880