How important are image file names
-
Hi,
How important do you think the image file names are for image search?
I know it used to be the best practice a while ago but is it still important?Thanks in advance,
JJ
-
Thanks guys - I really appreciate your quick responses to my silly question:)
JJ
-
From my own experience, I would say the images that send us the most search traffic are those where the file names have been labelled correctly rather than autogenerated such as 33456789.jpg. I would certainly suggest there is some correlation between filename and search performance, although of course there are other factors to considered. As a recommendation, I'd certainly suggest file names are important although I couldn't put a measure of quite how important. There's certainly no reason I can see for us to stop labelling filenames correctly.
-
Extremely important (and will continue to be). Also, continue to use alt names and meta info.
It's also good to have good naming convention for image files on your site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Responsive images srcset
Is delivering scaled images using srcset a good idea? Thinking of delivering one image size to Mobile and another to Desktop. How can I do this for all browsers? Thanks Mike
On-Page Optimization | | henandstag2 -
What should my site name be?
Hello, I'm a physical therapy clinic in Fort Myers, FL. Currently my website is named "Physical Therapy Fort Myers". My company name is Back In Motion Sport & Spine Physical Therapy. My question is, should I rename my site under my business name or is it OK to keep it as "physical therapy fort myers"?
On-Page Optimization | | backinmotion1230 -
Ranking over someone else who has your branded domain name
Hello! I have a client who has been in business for a long time, but was very late to the game online. As a result, the branded domain for his business (for explanation purposes I'll call it "Houston Tan"*) was already taken when he decided he needed a website, however it was not being used. He approached the company that owned "houstontan.com" and they refused to sell it to him. Not only that, they turned around and opened a company and developed the website using his trademarked company name as one word instead of two, "HoustonTan." It was brought to court and the judge determined that since they created a new name by combining the two words, there was nothing that he could do. Still having to create a website for his company, he chose the domain "HoustonSunTan.com." Not sure who was advising him on that one. So now he has a domain name with only a partial match to his company name. As you would imagine, when you search Houston Tan, HoustonTan.com is number 1, 2 & 3, and HoustonSunTan.com is #4. My question is, do you think it is even possible for his company to overtake the top spot of Google? Or have you ever come across a situation like this and if so what worked for you? FYI: Even though it says Houston, the company is a global company in over 500 cities (with one 800 number unfortunately), so local SEO strategies wouldn't necessarily apply. *Names are made up to protect both parties 🙂
On-Page Optimization | | American.Made0 -
How to rank in Google during domain name search?
We have received one requirement for this website. http://www.coldcasebeer.com/ We would like to rank in Google during domain name search. If we are going to search following search terms in Google then We are not able to see this domain on first page of Google search result. cold case beer coldcasebeer We have done quick research on this issue. And, We have decided to implement following tasks to make it happen.But, We are quite excited to read certain inputs on this question from experts! 1. Upload default Robots.txt file 2. Verify website on Google webmaster tools 3. Set up USA region on Google webmaster tools 4. Submit Google crawl request on Google webmaster tools 5. Title tag and Meta description optimization for all pages (There are 5 pages only on website) 6. Audit Google local listing 7. Develop quality links with domain name
On-Page Optimization | | CommercePundit0 -
How important is it to include the target keyword phrase in the page URL?
If I want to target a keyword phrase to a particular phrase, but do not want to change the URL of that page, will that negatively impact my rankings? I am also wondering if I can get around it by creating a new, short URL that 301 redirects to the original URL. Would that be as effective as including the keyword in the original URL?
On-Page Optimization | | susannajbost0 -
What is the best way to manage industry required duplicate Important Safety Information (ISI) content on every page of a site?
Hello SEOmozzer! I have recently joined a large pharmaceutical marketing company as our head SEO guru, and I've encountered a duplicate content related issue here that I'd like some help on. Because there is so much red tape in the pharmaceutical industry, there are A LOT of limitations on website content, medication and drug claims, etc. Because of this, it is required to have Important Safety Information (ISI) clearly stated on every page of the client's website (including the homepage). The information is generally pretty lengthy, and in some cases is longer than the non-ISI content on each page. Here is an example: http://www.xifaxan.com/ All content under the ISI header is required on each page. My questions are: How will this duplicated content on each page affect our on-page optimization scores in the eyes of search engines? Is Google seeing this simply as duplicated content on every page, or are they "smart" enough to understand that because it is a drug website, this is industry standard (and required)? Aside from creating more meaty, non-ISI content for the site, are there any other suggestions you have for handling this potentially harmful SEO situation? And in case you were going to suggest it, we cannot simply have an image of the content, as it may not be visible by all internet users. We've already looked into that 😉 Thanks in advance! Dylan
On-Page Optimization | | MedThinkCommunications0 -
Duplication About PDF Files on Website
Hello, My site's URL (web address) is: http://www.vostastores.com/ Above is the Our Website URL. We are in the process of Upgrading Our Website and for that we are adding all Details of each and every products. One of the thing that we are planning to do is to get Manufacturer's product PDF files on our Website which the manufacturer already have on their website. So our Question is that Since the manufacturer has the file on their website and we want to add the same on our website, Will be there any Duplication issue? If yes, then please provide us with a Solution by which we can add the same on our website. Thanks & Regards.
On-Page Optimization | | CommercePundit0 -
Post Title - Use the blog's name or not?
In the tile of my post, shoudl I used my blog's name in it at the end or emit the blog name. EX: title of post with keywords | name of blog OR EX: title of post with keywords The site's name is 3 words long, so I'm worrying that those extra words are diluting the keywords in the post's name that I'm trying to target.
On-Page Optimization | | gregalam0