I have a company with multiple locations through out the US and I am trying to figure out the best way to use Google+ and Facebook.
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Should I create separate pages for each location or should I create one account and add all my locations to that account?
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Marcus is a little busy at the moment but I work with Marcus at Bowler Hat and may be able to help here.
For google+ I recommend creating a page for each location. Simply because it increase the chance of the company appearing in the local search results depending on the location of the searcher. For example, if you were to only create one page for your Main Office and lets say that was based in California.. If someone was to search for a product or service that you provide but they are located in New York, for obvious reasons you will not appear in the local search results, even though you could have an office around the corner from the searchers location. But remember to not add the location into the title of your Google+ page! If you do it the correct way, you will end up will several google+ pages all called ‘examplebrand’ but Google will be able to recognise your address so there is no need to name your google+ page ‘examplebrand new york’
As for Facebook, it all depends on how much time you are willing to put into your Social Media. It would be great to have a Facebook page for each location as you could interact with the local community and share news about any events taking place. But if you do not have the time or a team to do this, I would recommend having a single brand page as it would be less time consuming but still enables you to interact with customers on social media.
Hope this helps
Ryan
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As far as social media goes, I would follow this rule. If you manage ALL Facebook marketing activities for all locations use a single brand facebook page. If each location does their own marketing/Facebook then having separate accounts could help them engage more specifically with their local communities.
Hope that helps! I had the same issue for a client who was trying to manage multiple locations Facebook pages from a central command. Leads to mediocrity in my opinion!
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I'd say 2 things:
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Have a page on your website for each location and use schema local company mark-up on each page
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I could talk for a while about G+ Local and multi-location businesses, but this post does a good job so I';d visit that
http://moz.com/ugc/get-your-multilocation-business-ranking-in-multiple-cities-with-one-domain-21815 (Tip of the hat to Brian Gomez
Hope that helps! Sorry the answer is so short, but Brian covers a lot of the ground I was going to write about so not point ion me repeating it here!
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