One page for each keyword?

[phlcastro]

Hi guys

Im little lost here and someone may help me.

I want to top rank for these 3 keywords bellow:

medical practice solution
medical practice software
medical practice system

For instance, if I put all of them on the main page title it will become weird. If I try to use all of them sometimes inside the page content it also be weird.

So, in cases like this, I should create one landing page for each keyword to be sure that I'll use it enough and be better ranked?

Thanks in advance. Best regards.

[EGOL]

This is a huge topic.

If I was going to attack this... I would consider that you are talking about one variety of "PMS" or a "practice mangement software".  These are available for physicians, dentists, attorneys, accountants and many other types of professionals.  There are also management systems for blue collar industries.

For this project my primary keyword would be "Medical practice management software" and then "system" or "solution" can be used as an add-on.

A content attack on this could begin with an in-depth article of a few thousand words with photos, illustrations and art that depict screenshots, document samples, flow charts, data entry devices, portable data entry stations, etc. Think about some of the awesome posts that you see on the moz.com blog or a big wikipedia article.

The typical PMS has many different abilities that are often sold as modules.  Their functions include appointment scheduling, insurance submission, billing, patient record management and many other facets.  Each of these many functions could be another page optimized for longer tail keywords that each have very monetizable search volume such as "medical billing software" and "patient record management system".

Data entry devices and mobile data entry units can be several more content pages, each with substantive text, photos, screenshots and more.  Then there are decisions about having the software on a server in your office or a web-based solution.  Each has its advantages and disadvantages in terms of how you pay for it, updates, security and the types of equipment that is needed for your office - plus the level of on-site expertise that will be needed.

Most people are trying to attack this, what might be a billion dollar industry, by tossing pages at it.  I would attack this niche with an entire website full of this stuff along with comparison charts of competing products and vendors.  The company who is willing to invest a  thousand person hours into a website like this... and then dedicates a good person to spend 1/2 of her/his time on keeping it updated could haul in buckets of dough.... and when they are finished with the physican's part they move right into the dental PMS market using the same template.

[RickyShockley]

Agree with this, Those are all variations that you would likely consider your "primary" keyword target. Although making separate pages with unique content will probably help you out short term, it is a near sighted strategy. A) Google is getting smarter and wants to display results for synonymous terms or for different search queries that have the same intent. B) Three pages means watered down link equity and page value.

I would however do some keyword research to pick which of the above has the most search volume and make that keyword the primary target of the page. Then, interchange the synonymous terms where it makes sense like AutoBoof said!

[AlanBleiweiss]

AutoBoof is absolutely correct in this situation.

It is very dangerous from an SEO perspective to attempt to craft content for individual phrases that are so interchangeable, especially in the past couple years.  While other sites may sometimes still get away with it, I get new clients routinely these days where they went that route and got penalized manually for on-site over-optimization.

[Manseo]

I would not recommend creating multiple pages for each, that would cause duplicate content issues.  I would try to use all three interchangeably on one landing page so the one page ranks for all three.

You only want separate pages if the keywords are different enough to warrant new and different content.  These are too similar for this and would cause a usability issue if you wrote unique content for each one.