Impact of recent On Page Optimisation changes had negative impact !
-
Hi I recently updated some page titles, H1 tags & on page content which overall has seen search results slip down following the first site crawl by google I assume.
My question is, should I try to get back the rankings and test and change one thing at a time to see the impact right now or should i wait for a period of time for it to settle down once goggle has crawled the site a few times or will the subsequent crawls have no impact?
Thanks
Ash
-
HI Andriy the site is www.over50choices.co.uk the specific page is http://www.over50choices.co.uk/Health/Compare-Health-Insurance.aspx
I have just plugged in the Quake Toolbar and see the KW density remains the same for all pages!
Is this because the site is DNN CMS templated site - is there anything i can do to get the pages analysed as separate pages?
Thanks
Ash
-
Hi yes, I did change one or two internal anchor texts, so that could be another factor.
I guess i should have changed one thing at a time to test the impact - once it has settled down i will remove one thing at a time to test.
Thanks
Ash
-
Hi Dan thanks for your advice.
Yes they all have A Grades although one or two of the pages could have too many KWs in the "key" places, which as you say used to work!
I will track and play with over the next few weeks.
Thanks
Ash
-
It is hard to say without the exact site. Those can be short jumps or you just got overoptimization filter from Google. In addition to the questions from other users tell me please current percentage of keyword density for your targeted keywords. You can check this easily with SEO Quake Toolbar.
-
There might be other reasons than your on page optimisation that led to your rankings.
Firstly I agree, leave a bit more time to pass by before jumping to conclusions. Some of my clients' keywords dance up and down in serp for few days without any particular reason so give it a week or two until Google decided your page's rank.
BTW from onpage optimisation you mean META (at least that is my understanding) changes. Did you also change url structure? How about your internal anchor link text? Did you change that too or left it with the old keywords? On page is much more than just MoZs report
-
Hi Ash
Personally i would wait and see since G has been known to drop rankings for recently 'improved' pages just to stop people being able to correlate changes with ranking improvements.
I would give it a couple of weeks and see where you are then, if no improvement then change one thing at a time to undo possible over-optimisation.
Also keep an eye on a couple of competitors (who have similar domain authority to you) rankings too since if they are volatile over same time period then could just be general volatility
Having said that I have noted some of my clients/projects pages achieving an A grade with previous good rankings have recently dropped quite significantly and hence im testing reducing the numbers of keywords on page and using synonyms and plurals/singulars as well as the broadest of broad match combinations.
All Best
Dan
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Google considers the cached content of a page if it's redirected to new page?
Hi all, If we redirect an old page to some new page, we know that content relevancy between source page and this new page matters at Google. I just wonder if Google is looking at the content relevancy of old page (from cache) and new page too. Thanks
Algorithm Updates | | vtmoz0 -
Has anyone seen any research regarding URL structure correlating/impacting rank brain results?
We are currently writing some "rank brain-friendly" content and were wondering if anyone had seen or conducted research on best URL structure practices. Any insights would be appreciated! Thanks, Zach
Algorithm Updates | | Chris-2417530 -
Is there any way to prevent Google from using structured data on specific pages?
I've noticed that Google is now serving what looks like host-specific video cards on mobile for our site. Is there any way to control which videos are included in these lists without removing the structured data on those clip pages or user pages? We don't want to noindex those pages but we don't want content from those pages to appear as video cards. 1kzPW
Algorithm Updates | | Garrett570 -
Big change to title tags in SERPs for me, anyone else?
Beginning today, when I search in incognito mode, Google is giving me extremely limited titles, and not really going off of the title tag. The results are horrible for users, and make me nervous as an SEO. Image attached below: wGG7QRp
Algorithm Updates | | WilliamKammer0 -
A Serious drop in Pages crawled per day
On 21st April ,I spotted a sudden decrease in pages crawled per day.Previously it was about 5,000 bust after the drop it reached to 225.From the crawl rate never spiked. Here is my website url - http://www.wpstuffs.com/ 8fQHW2G.png
Algorithm Updates | | vividvilla0 -
Same page but appearing in Google with different titles
I have a page ranking on position 1 for a key phrase. The key phrase is the title of the page as well. I'll use a mock key phrase to aid my question - "Teeth and Gums" So the page is ranking number 1 for "Teeth and Gums" and "Teeth and Gums" is the meta title. However, I went ahead and did a new search adding an additional keyword to the original search. When I did a new search adding an additional keyword to the original search, Google has done something weird.. Let's say the search is "Dentistry - Teeth and Gums", Google has ranked my page again as number 1 but changed the title. The title in the search result is now "Dentistry - Teeth and Gums" How and why? It's kinda like Google PPC's keyword insertion but the title hasn't got anything weird like {KeyWord: Dentistry}. It's just "Teeth and Gums" Has this happened to you guys? Any ideas?
Algorithm Updates | | Bio-RadAbs0 -
Does Google or Bing use words in the page title beyond the displayed limit for ranking purposes?
Standard good practice for on-page SEO includes keeping page title length below the maximum that Google displays in the SERPs. But words in the title beyond that maximum can be indexed, even if they don't show in the SERPs for end users. For ranking purposes, is there any value in words beyond the character limit in page titles that are truncated in the SERPs?
Algorithm Updates | | KyleJB0 -
Google Page Rank?
We have had a quality website for 12 years now, and it seems no matter how many more links we get and how much new content we add daily, we have stayed at PR3 for the past 10 years or so. Our SEOMoz domain authority is 52. We have over 950,000 pages linking to us from 829 unique root domains. Is this in line with PR3 or should we be approaching PR4 soon? We do daily blog posts with all unique, fresh quality content that has not been published elsewhere. We try to do everything with 'white hat' methods, and we are constantly trying to provide genuine content and high quality products, and customer service. How can we improve our PR and how important is PR today?
Algorithm Updates | | applesofgold0