Why are my Adwords Total Estimated Conversions Less than My Phone Call Conversions?
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I'm having an issue with tracking some conversions in adwords.
Google Adwords is saying I have 20 estimated total conversions in an account and 26 phone conversions.
Adwords is saying that the phone conversions are included in the total, so I am confused as to how the part is having a higher total than the sum.
Is there something I'm missing?
Thanks!
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The estimated amounts are grossly overestimated. Get conversion tracking in place and phone tracking in place if you choose you need that and then look at actual data not estimates.
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