Keyword Phrase vs. separate keywords - Title Tag best practices

[BobGW]

Hello,

What is your opinion about when to use a keyword phrase vs. 2 keywords, separated by a comma, in the title tag?

For example, on this page, the title could be either:

NLP Hypnosis, Language Patterns | Nlpca.com

or

NLP and Hypnosis Including Language Patterns | Nlpca.com

Which do you guys think is best with respect to rankings, updates, and future updates?

[BobGW]

Moz shows here:

keyword 1 - keyword 2 | branding

That's kind of what Andy did, but with more of a phrase or description over plain keywords.

My only question left is, should I lean towards a sentence like that instead of listing keyword 1 - keyword 2 | branding

like keyword 1 -  and keyword 2 in a phrase | branding (like Andy did)

in light of future updates?

[AndyKuiper]

Assuming you don't want to use the words "NLP Hypnosis Certification Training" in the title of this page, I'd consider:

NLP & Hypnosis - Mastering the Language Patterns of Influence

(61 characters inc. spaces - 5 spaces left).

Making sure to include "The NLP Institute of California" somewhere in the description tag.

Andy

[KempRugeLawGroup]

I try not to use any non-value adding words like "and" in my title tags if I can avoid it. Plus, if you just use the comma, you get to see "NLP Hypnosis, Language" display whereas if you used "and" and "including" language wouldn't even show up. I would think having the most keywords display in your title tags would be best for your rankings and conversions.

Best,

Ruben