Keyword Phrase vs. separate keywords - Title Tag best practices
-
Hello,
What is your opinion about when to use a keyword phrase vs. 2 keywords, separated by a comma, in the title tag?
For example, on this page, the title could be either:
NLP Hypnosis, Language Patterns | Nlpca.com
or
NLP and Hypnosis Including Language Patterns | Nlpca.com
Which do you guys think is best with respect to rankings, updates, and future updates?
-
Moz shows here:
keyword 1 - keyword 2 | branding
That's kind of what Andy did, but with more of a phrase or description over plain keywords.
My only question left is, should I lean towards a sentence like that instead of listing keyword 1 - keyword 2 | branding
like keyword 1 - and keyword 2 in a phrase | branding (like Andy did)
in light of future updates?
-
Assuming you don't want to use the words "NLP Hypnosis Certification Training" in the title of this page, I'd consider:
NLP & Hypnosis - Mastering the Language Patterns of Influence
(61 characters inc. spaces - 5 spaces left).
Making sure to include "The NLP Institute of California" somewhere in the description tag.
Andy
-
I try not to use any non-value adding words like "and" in my title tags if I can avoid it. Plus, if you just use the comma, you get to see "NLP Hypnosis, Language" display whereas if you used "and" and "including" language wouldn't even show up. I would think having the most keywords display in your title tags would be best for your rankings and conversions.
Best,
Ruben
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Help! I need help with building a backlink campaign. Need best practices please.
Hello everyone. I am stuck. I need some good advice on how to build a whitehat backlinking campaign, and I need some advice regarding how to do this, and strategy. Thanks!
White Hat / Black Hat SEO | | RyanEly19860 -
Substantial drop in organic traffic and keyword rankings
My client's organic traffic has been on the decline ever since January of 2015. We suspected it had to do with some spammy link farm pointing to his site. We disavowed those links in August 2015. Still, we are seeing huge drop offs in rankings and organic traffic. I am at a loss of what to do. Are we being penalized by Google for some reason? Has this happened to anyone else? If so, how did you remedy? Feel free to ask my any more questions if you more information. KDc8dMp fyVtrYo
White Hat / Black Hat SEO | | kheberger0 -
GWT 404 best practices
I'm getting back lots of 404 errors for old websites that are linking back to my current website. If the website content/anchor text has no relevancy to my current content is it still best practice to redirect to current home page, contact the web master to remove link or any other suggestions? Not exactly sure if redirecting looks spammy since it's irrelevant content. Thanks for your help!
White Hat / Black Hat SEO | | IceIcebaby0 -
301, 404 or 410? what is the best practice
Hi I'm currently working on a project to correct some really bad practices from years of different SEO's. Basically they had made around 1500 pages of delivery counties and town, only change 3 words on every page. Now apart from duplicate content issues, this has really hammered the site with the latest round of Panda updates. I've pulled the pages, but i'm in several frames of mind on how to best fix this. The pages won't ever be used again, so i'm thinking a 410 code would be best, but reading another post: http://moz.com/community/q/server-redirect-query i'm not sure if i should just let them go to 404's if anyone ever finds them. Incidentally i'm Disavowing over 1100 root domains, so extremely unlikely to find links out there.
White Hat / Black Hat SEO | | eminent1 -
Branded Anchor Text, Exact vs. Non-exact Match Domain
Hello, For NLPCA.com, when you search for "NLP California" in Google,the letters "nlp" are bolded in the SERP URL and so is "ca". See here. This is because "ca" is an abbreviation for "California" Thus, this is not an exact match domain but it is close. What should our branded anchor text be? I want to change the anchor text profile to 98% branded anchor text. The 3 names our company goes by are NLP California NLP Institute of California NLP and Coaching Institute Let me know if we should not use one or more of these names for branded anchor text.
White Hat / Black Hat SEO | | BobGW0 -
Content box (on page content) and titles Google over-optimization penalty?
We have a content box at the bottom of our website with a scroll bar and have posted a fair bit of content into this area (too much for on page) granted it is a combination of SEO content (with links to our pages) and informative but with the over optimization penalty coming around I am a little scared if this will result in a problem for us. I am thinking of adopting the process of this website HERE with the content behind a more information button that drops down, would this be better as it could be much more organised and we will be swopping out to more helpful information than the current 50/50 (SEO – helpful content) or will it be viewed the same and we might as well leave it as is and lower the amount of repetition and links in the content. Also we sell printed goods so our titles may be a bit over the top but they are bring us a lot of converting traffic but again I am worried about the new Google release this is an example of a typical title (only an example not our product page) Banner Printing | PVC Banners | Outdoor Banners | Backdrops | Vinyl Banners | Banner Signs Thank you for any help with these matters.
White Hat / Black Hat SEO | | BobAnderson0 -
User comments with page content or as a separate page?
With the latest Google updates in both cracking down on useless pages and concentrating on high quality content, would it be beneficial to include user posted comments on the same page as the content or a separate page? Having a separate page with enough comments on it would he worth warranting, especially as extra pages add extra pagerank but would it be better to include them with the original article/post? Your ideas and suggestions are greatly appreciated.
White Hat / Black Hat SEO | | Peter2640 -
Can good penalize a site, and stop it ranking under a keyword permanently
hi all we recently took on a new client, asking us to improve there google ranking, under the term letting agents glasgow , they told us they used to rank top 10 but now are on page 14 so it looks like google has slapped them one, my question is can google block you permanently from ranking under a keyword or disadvantage you, as we went though the customers links, and removed the ones that looked strange, and kept the links that looked ok. but then there ranking dropped to 21, is it worth gaining new links under there main keyword even tho it looks like google is punishing them for having some bad links. the site is www. fine..lets...ltd...co....uk all one word cheers
White Hat / Black Hat SEO | | willcraig0