Behavior Flow vs. All Pages report in Google Analytics
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In the interest of determining why our ecommerce site isn't converting, I've been spending some quality time with GA. I've suspected that our front page is part of the problem, especially where our organic traffic is concerned (we get a good deal of referral traffic from a link on an OEM's site).
According to the Behavior Flow report under the Behavior section of GA, organic traffic to our home page is hemorrhaging (roughly 60% bounce rate). But when I went to the All Pages report (Behavior > Site Content > All Pages) and looked at organic traffic to our home page, then looked at the Medium as a secondary dimension, I'm getting a bounce rate of 35%. Why the massive discrepancy? Can somebody assist?
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Hi,
The difference is that within the behavior flow the data is seen as the landing page, where the All Pages data is just looking if the page was in the session/ visit of the user and not the landing page. That clarifies that the user could have seen the homepage as the second or X page on your site.
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