Page rank question
-
Hi all,
pretty standard SEO question that I'm sure you are all getting asked day in, day out... the following page:
http://www.3wisemonkeys.co.uk/dvd/portable-dvd-player-car/
It's targetting keywords "portable dvd", "portable DVD player", "portable DVD players" & "portable dvd player for car". The page gets a grade A via Moz analytics On-page grader for the keywords. We have incoming links and I believe the page is structured correctly with all meta tags, H1 etc and tried not too overload the tags with keywords. We have the keywords in the URL etc.
We are still stuck on page 2 for all phrases.
Any thoughts or suggestions as to what we are doing wrong please?
Any help would be great.
-
I completely understand wanting to target both. Since your title tag is too long, it seems to me that it would be better to choose one of the other to shorten it. Keep it in page copy and meta description where natural though... don't go changing that. But your title needs to be closer to 64 characters long. Plus Google takes into account pixel width to determine how long a title can be before it gets truncated.
As to the redirect. Link equity does get passed with a 301. As long as the links are relevant, authoritative, and/or not spammy then that's a plus.
-
Thanks Mike.
External links... all of our external links point through to our old page http://www.3wisemonkeys.co.uk/products.jsp?cat=1 ... and this old URL 301's through to the new one and we have quite a lot of links through to the original URL (37 root domains and 419 total links). As I understood it that link juice would mostly be carried through to this page (I hope). So in theory we have good external links to this page...? Does it matter the age of these links... I couldn't see in Open Site Explorer whethere there was anything that aged the links and then down valued older links?
Historically I have found that to get a decent rank on a plural we have had to include the plural version otherwise the ranking lags behind quite a lot and is much further down on the SERPS. We used to be around position 1-4 on page 1 for "portable DVD players" on our old site up until a couple of years ago, but "portable DVD player" at that time was languishing down on page 3! So I have always targetted both singular and plural terms as separate keywords generally.
Page speed... we're on the case and totally agree with you there. Not good enough.
Thanks for your pointers. If you could comment on the external links / 301'd URL I would be grateful. I'm also surprised you think we should just target either the singular or plural for a keyword term. Do you think this is a more recent change for Google?
-
Cheers for the reply. I have added a link for this product category to the bottom of the site since its once of our main categories... trouble is theres only so much room down there and we cant do that for every category we want to rank for!
External links ... yes. And social shares... we have done little to no social SEO what so ever but just about to embark on this now!
-
Your title tag is too long and repeating "portable dvd player" twice in the title looks unnatural personally. Yes, I know one is "player" and the other is "players" but Google already understands plurals so its not always necessary to hit both the singular and plural of something in copy.
Checking Google Page Speed Insights, you're scoring a 57/100 on the site. I'd look into some of their suggestions to improve user experience.
I'm not finding any external links to that page using Open Site Explorer. You might want to bolster the page with some good inlinks and social shares to give it a boost.
-
Hi
Have you tried adding a text link to the page from your home page? You could have some SEO links at the bottom to "popular" pages you want Google to take more account of. We have seen small improvements when doing that. A few external links to that page would help event more. We've also had sucess with social sharing of pages, particulary on Google+.
Hope that helps?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking keywords
Is there a way to utilize our currently ranking keywords. I don't think editing the url would be a good idea. What areas of these pages should we improve? Or is it better not to do anything.
On-Page Optimization | | Timberwink0 -
How to improve page authority?
Hello guys, I am in need of some helpful tips to improve my page authority for this site www.servicii-funerare-iuliana.ro . I have page authority 0, and I don't know why... Thanks.
On-Page Optimization | | iulianafun0 -
Can you canonical from one domain page to a different domain page
We are a boating site and have our main site with all it's products. We have an engine section within our main site. But we also have an outside domain, specific to a certain manufacturer of engines. So we want our customers to still find the engine information for this manufacturer within our main site, as well as find the manufacturer targeted engine site in the SERPS. My question is this: Can I canonical those pages within our main site to pages on the outside domain? Or does are canonicals to be used only within the same domain? Thanks,
On-Page Optimization | | tdawson090 -
Deleted pages still registering as 404 pages.
I have a an all html site that I can only work on through the ftp. The previous marketing company ran a script that built thousands of location landing pages, but all they did was change the tags and headers and the keywords in the pages, other than that they are all duplicate pages. I removed them, but Google is reading them as 404 pages. How do I tell Google those pages don't exist? or do I just need to let the bots crawl it a few times and it will see that eventually?
On-Page Optimization | | SwanJob0 -
How can I reduce Too Many On-Page Links? I am looking for best method through which I can reduce by on page link.
Hello, As I have the Pro Account in SEOMOZ . I have created the campaign for my website and I have seen the warring for on page analysis for Too Many On-Page Links. As per my knowledge in past it's matter that you can put maximum 100 links per page but now is it still matter or harm if pages has Too Many On-Page Links? And if yest then please let me know the best method to reduce my On-Page Links with out doing any major changes in website
On-Page Optimization | | jemindesai0 -
Summarize your question.Images being seen as duplicate content/pages
My images suddenly are appearing in my crawl reports as duplicate content, without meta tags, this happened over night and cant figure out why.
On-Page Optimization | | RBYoung0 -
Page Rank Drop
Just trying to get more feedback - so we recently edited title and meta descriptions for existing website SEO and we've noticed in the past several weeks, our client's website has dropped out of the top 50 in a variety of terms we were targeting that they used to show up for (note: when updating SEO, we DID NOT remove any relevant terms we were targeting). When the website does come up in searches, it is the old meta description and title. So far, the feedback we've gotten is that first, it takes Google a few weeks to recrawl and index - however, we are now on week 3 after the changes and still no rebound in rankings. We were also told to check with the SEO Moz page grader to be sure the keywords were being optimized correctly - got As and Bs for the test terms I tried. We also submitted an XML site map to speed up the crawl process as another user suggested. We've tested the site with various tools to make sure there are redirect errors, etc. and everything looks fine. Again, it's now been 3+ weeks and no ranking rebound. Any other suggestions on what could be happening?
On-Page Optimization | | laidlawseo0 -
Main landing page does not rank as good a single news article - why?
We are running several special interest websites in the German speaking market, covering outdoor sports and vacation topics. We are trying to focus on one main landing page for events and keywords, this should be number one für search engines. Besides we are producing numerous content (news, pictures, videos), which are supposed to rank well and to be found on Google News, but not to rank higher for the specific keyword than our designated landing page. It seems, that we fail with this attempt. Example one: The main page for the alpine Ski World Championships on our skiing portal www.skiinfo.de was supposed to be this one: http://magazin.skiinfo.de/3170--ski_wm_2011_garmisch-partenkirchen.html for the Keywords 'ski wm 2011' in Germany. We missed this goal. Many of our own news articles ranked higher. When searching for 'ski wm 2011' on skiinfo.de only directly after the World Championships, the main page was ranked on 33rd position - 32 of our own articles ranked higher. Why does the landing page rank worse than an article like this: http://magazin.skiinfo.de/3173-ski-wm-2011-tina-maze-gewinnt-riesenslalom-keine-deutschen-medaillen.html ? Another example: Our designated landing page for the Event 'International Mountain Summit' (a major mountaineering and climbing event in Bressanone/ITA) is this: http://www.bergleben.de/klettern/2148--international_mountain_summit.html (Keywords: international mountain summit, IMS). We are experiencing that our news articles rank higher, when they are 'fresh', this one still does: http://www.bergleben.de/klettern/2149-international-mountain-summit-4.html. Why? It would be perfect, if good content would strengthen the designated landing page. We are linking back to this landing page from each article in the breadcrumb, but this does not seem to be very successful. How can we achieve this?
On-Page Optimization | | Beatbuster0