Bolding Keywords
-
A client has just switched from us to another provider and I have been checking up on the work done and the only change they have made is to bold lots of keywords on each page - I thought this was a practice that did not work - is there any evidence of this working or not working? Any articles/proof that we are not using out dated practices as we stopped doing this ages ago and yet the new provider is doing this.
Who is right or wrong?
-
we doubled her traffic and were just waiting for the off site seo to start to have an effect but she said it was taking too long and went somewhere else.
Hey... if bolding the keywords was a kickass method you would be seeing it EVERYWHERE!
I don't do that on my site because it gives the site a bad odor.
Don't worry so much about why she left. Start thinking about how to handle it when she returns. These guys could build a ton of junk links for you.
If you have copies of the files when you stopped work, you will not have to search the entire site to remove the code that these people have added.
-
Yep, agreed on both points Sometimes I think it's easy for us old-timers to forget that there are a lot of folks just starting out who might not have know the difference.
-
I assumed people would knew I meant !!! Personally I think it's going to be seen as over optimization and get penalized....
-
Hey guys, interesting thread about an old tactic. Fresh Fire Media, I feel your pain. I was an in-house SEO for a very similar business owner who laid me off so they could dump all their marketing money into domain spamming and fake blog networks. So frustrating, but sometimes all you can do is shake your head and move on. They'll learn the hard way.
Just a note for newbies reading this thread, and this might be screamingly obvious to you web devs out there, but when people say "bold" they don't really mean the tag. This tag is deprecated and has been for many years. They mean the tag. They both visually do the same thing, but to my knowledge the tag is completely ignored by search engines, while the tag can still be a signal to a bot that the content it contains is of some particular importance to the content of the page.
Hope that helps!
-
The Point is that You must have your Keyword in your title So If you have Keyword in your Title then It will be Bold
And I strongly believe that bolding keywords in Post Will not help SEO But yes,, Sometimes It will help users So you can do it for the users.
thanks
-
Strangely enough, Moz's "On Page Grader" does suggest bolding your keyword at least once and actually lists the number of bolds in the row of counts at the top.
So maybe it's still a little bit effective?
-
Was looking for proof - I feel sorry for the client as the other people have mis-guided her - we doubled her traffic and were just waiting for the off site seo to start to have an effect but she said it was taking too long and went somewhere else. I have proof in analytics that we doubled the traffic and sent it her just before she left but so clients won't learn. We are a small company with a conscience and hate to see people ripped off so not trying to get her back so much as guide her and just send her some sort of proof without referring her to this post
-
Hi Buddy,
You are Right. Bold Words have nothing to do SEO and it just looked cheesy and spammy.
So There is No Need of doing that.
Regarding New Company that Took over your Clients; Well they are trying to prove a Point that they are working hard on their website But It will not help SEO.
You can see big authorized blogs like Google official and Moz Etc and You will never see bold words So You get the answer
thanks
-
I found this but it does not really answer the question...
http://makeyourselfvisible.com/internet-marketing/seo/does-bold-text-help-seo
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword explorer
Hello, I was trying the keyword explore and got some questions : I first used it with all the search terms for the keyword "italy bike tours" and came across terms like this one "tuscany bike tours florence italy" Does it mean I have to include this exact expression in my content or do I just need to include somewhere in my content the words tuscany and florence ? Then I did the same search but this time with closely related keywords and the keyword explorer give me the word "pasticceria" or "tirrenia" are being closely related to the keyword italy bike ... How does the keyword explorer find those words because I don't see how those can be related... If someone could explain that would be awesome. Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Spammy keywords in our sub-domain but no penalty?
Hi, We have cigarettes and viagra as keywords in our sub-domain where our clients can post their business content. We have decent number of impressions and clicks for these related keywords. I have seen that these two words, especially "viagra" is most spammed. So are these hurting us? We dropped post Penguin update. Any correlation? Do you think that these keywords penalise us? We don't have messages or suggestion from Google Thanks, Satish
Intermediate & Advanced SEO | | vtmoz0 -
What is the best way to take advantage of this keyword?
Hi SEO's! I've been checking out webmaster tools (screenshot attached) and noticed that we're getting loads of long tail searches around a search query 'arterial and venous leg ulcers' - on a side note we're a nursing organisation so excuse the content of the search!!! The trouble is that google is indexing a PDF page which we give out as a freebie:
Intermediate & Advanced SEO | | 9868john
http://www.nursesfornurses.com.au/admin/uploads/5DifferencesBetweenVenousAndArterialLegUlcers1.pdf This PDF is a couple of years old and needs updating but its got a few links pointing to it. Ok so down to the nitty gritty, we've just launched a blog:
http://news.nursesfornurses.com.au/Nursing-news/ We have a whole wound care category in which this content belongs, and i'm trying to find the best way to take advantage of the search, so I was thinking: Create an article of about 1000 words Update the PDF and re-upload it to the main domain (not the sub domain news.nursesfornurses.com.au) Attach the PDF to the article on the blog OR would it be better to host this on the blog, and setup a 301 redirect to this page? I just need some advice on how best to take advantage of this opportunity, our blog isn't getting much search traffic at the moment (despite having 300+ articles!!) and i'm looking into how we can change that. I look forward to your response and suggestions. Thanks! qtY64B10 -
301 / 404 & Getting Rid of Keyword Pages
I had a feeling that my keyword focused pages were causing my site not to rank well. I do not have that many keywords. I have 2 main keyword phrases along with 6 city locations. For example (fake) "tea house tampa" "tea house clearwater" "tea house sarasota" and "tea room tampa" "tea room cleawater" "tea house sarasota". So, I don't feel that I need that many pages. I feel like I can optimize my home page and maybe 1 or 2 topic pages. Right now, I have a keyword for each of those phrases. These are all internal pages on 1 domain. Not multiple domains. Sooo... I tested it by 301ing a few of my "tea house" KW pages to the home page. And low and behold... my home page rose BIG TIME! Major improvement! I'm talking like 13th to 2nd! Here is my question... how should I proceed? My SEO has warned me against 301ing too many pages all pointing to the home page. He says that will negatively impact my ratings. Should I 404 some pages? Should I build a "tea room" topic page and 301 that set there? What is worse? 301 or 404? How many is too many? I'm really excited by these results, but I'm scare to move forward and hurt what has happened. Thanks in advance!
Intermediate & Advanced SEO | | CalicoKitty20000 -
Product/service keyword in business title????
Is this Ok to add a keyword with business name in the google places (without having in the domain name)? While we create google listing for new business? Please view attached image. Source - http://moz.com/blog/top-20-local-search-ranking-factors-an-illustrated-guide (13. Product/service keyword in business title) dS7FWJL.png
Intermediate & Advanced SEO | | Dan_Brown10 -
New Google AdWords Keyword Tool - What Can We Do?
What options do we have for keyword research now that Google is switching from the Google AdWords Keyword Tool to the Keyword Planner??
Intermediate & Advanced SEO | | alhallinan0 -
Keyword Self Cannibalization and E-Commerce
I run a Magento shop - let's imagine a situation where the category landing page, is about "Joe Bloggs Kettles" Then on that page, we have the products listed ; so we would have links to products pages - these links will be called something like:
Intermediate & Advanced SEO | | bjs2010
Joe Bloggs Red Kettle
Joe Bloggs Yellow Kettle
Joe Bloggs Purple Kettle Can someone please tell me if this is ok or should we rework our strategy? Thanks0 -
Keyphrase / Keyword arrangement
Hi all, What are your thoughts on the arrangement of keyphrases / words? For example, does it make a difference if the words are arranged in the following way: "Keyword 1 Keyword 2" or "Keyword 2 Keyword 1" Both ways make a phrases which is favourable in the search engines. Can I stick with 1 way or should I be going with both arrangements. Hope that is clear 🙂
Intermediate & Advanced SEO | | wtfi0