Bolding Keywords
-
A client has just switched from us to another provider and I have been checking up on the work done and the only change they have made is to bold lots of keywords on each page - I thought this was a practice that did not work - is there any evidence of this working or not working? Any articles/proof that we are not using out dated practices as we stopped doing this ages ago and yet the new provider is doing this.
Who is right or wrong?
-
we doubled her traffic and were just waiting for the off site seo to start to have an effect but she said it was taking too long and went somewhere else.
Hey... if bolding the keywords was a kickass method you would be seeing it EVERYWHERE!
I don't do that on my site because it gives the site a bad odor.
Don't worry so much about why she left. Start thinking about how to handle it when she returns. These guys could build a ton of junk links for you.
If you have copies of the files when you stopped work, you will not have to search the entire site to remove the code that these people have added.
-
Yep, agreed on both points Sometimes I think it's easy for us old-timers to forget that there are a lot of folks just starting out who might not have know the difference.
-
I assumed people would knew I meant !!! Personally I think it's going to be seen as over optimization and get penalized....
-
Hey guys, interesting thread about an old tactic. Fresh Fire Media, I feel your pain. I was an in-house SEO for a very similar business owner who laid me off so they could dump all their marketing money into domain spamming and fake blog networks. So frustrating, but sometimes all you can do is shake your head and move on. They'll learn the hard way.
Just a note for newbies reading this thread, and this might be screamingly obvious to you web devs out there, but when people say "bold" they don't really mean the tag. This tag is deprecated and has been for many years. They mean the tag. They both visually do the same thing, but to my knowledge the tag is completely ignored by search engines, while the tag can still be a signal to a bot that the content it contains is of some particular importance to the content of the page.
Hope that helps!
-
The Point is that You must have your Keyword in your title So If you have Keyword in your Title then It will be Bold
And I strongly believe that bolding keywords in Post Will not help SEO But yes,, Sometimes It will help users So you can do it for the users.
thanks
-
Strangely enough, Moz's "On Page Grader" does suggest bolding your keyword at least once and actually lists the number of bolds in the row of counts at the top.
So maybe it's still a little bit effective?
-
Was looking for proof - I feel sorry for the client as the other people have mis-guided her - we doubled her traffic and were just waiting for the off site seo to start to have an effect but she said it was taking too long and went somewhere else. I have proof in analytics that we doubled the traffic and sent it her just before she left but so clients won't learn. We are a small company with a conscience and hate to see people ripped off so not trying to get her back so much as guide her and just send her some sort of proof without referring her to this post
-
Hi Buddy,
You are Right. Bold Words have nothing to do SEO and it just looked cheesy and spammy.
So There is No Need of doing that.
Regarding New Company that Took over your Clients; Well they are trying to prove a Point that they are working hard on their website But It will not help SEO.
You can see big authorized blogs like Google official and Moz Etc and You will never see bold words So You get the answer
thanks
-
I found this but it does not really answer the question...
http://makeyourselfvisible.com/internet-marketing/seo/does-bold-text-help-seo
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site naming - longer tail with keyword or short but off-term - does it matter?
So, we've established that the actual domain name is not a big ranking factor for google. However your chosen domain & site name will feature in your content so I'm figuring it does matter indirectly. Eg given a choice between: bobsfidgetspinners.com, welcome to "bobs fidget spinners", we sell fidget spinners.... or spinnersfidget.com, welcome to "spinners fidget", we sell fidget spinners I'm going on the assumption that the former is better because it introduces more on-term content (as well as nicer branding). For the limit content that talks about your brand name anyway. Is this a correct assumption? Would it make any difference if the rest of the site content was on-topic (and good, obviously)?
Intermediate & Advanced SEO | | HSDOnline0 -
Bolded words in search results
are those synonyms or semantically related keywords ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Zero Position and bolded words
Hi, I was wondering if in the featured snippets as well as in the regular snippets the words that are bolded are what google considers being part of the knowledge graph for that request. For example if you type "italy tour" see the featured snippet and the bolded words, why are those bolded ?
Intermediate & Advanced SEO | | seoanalytics0 -
Correct keywords Anchor text for links passing
Hi i have some old pages with more link equity, i m planning to key some bestseller in the main content.. my question is on best use of anchor text, can i use the below for eg: Product name is Chloride Exide Safepower Cs 7-12 12V Sealed Battery so i want to use the key word which is "12v 7ah Battery" in anchor text or buy 12v 7ah battery in Anchor text, will this google consider as spam?? Pls suggest
Intermediate & Advanced SEO | | Rahim1190 -
Is it alright to repeat a keyword in the title tag?
I know at first glance, the answer to this is a resounding NO, that it can be construed as keyword stuffing,
Intermediate & Advanced SEO | | MIGandCo
but please hear me out. I am working on optimizing a client's website and although MOST of the title tags
can be optimized without repeating a keyword, occasionally I run into one where it doesn't read right if I
don't repeat the keyword. Here's an example: Current title:
Photoshop on the Cloud | Adobe Photoshop Webinars | Company Name What I am considering using as the optimized title:
Adobe Photoshop on the Cloud | Adobe Photoshop Webinars | Company Name Yes, I know both titles are longer than recommended. In both instances, only the company name gets
truncated so I am not too worried about that. So I guess what I want to know is this: Am I right in my original assumption that it is NEVER okay to
repeat keywords in a title tag or is it alright when it makes sense to do so?0 -
Correct Internal Linking Flow / Keyword Cannibalization
Hi, Would like some advice re our internal linking structure and possible keyword self cannibalization on our ecommerce site.. Will try and give you an overview. Imagine this page structure: Site
Intermediate & Advanced SEO | | bjs2010
Brand 1
Brand 2
Brand 2 Shoes
Products
Brand 2 Sweaters Then say in Brand 2 Shoes page we have the shoes, e.g., the products labeled as Brand 2 Shoes "Name of Model"
Brand 2 Shoes "Name of Model" Now, what I'm worried about is that if I do a search for "Brand 2 Shoes" it should bring up my landing page right? But it doesn't, it brings up some of the products instead... I'm worried that we may be self cannibalizing some of the keywords - and thinking of changing the product page to be "Brand Name of Model Shoes" or "Name of Model Shoes by Brand" Any ideas or comments appreciated! Thanks all0 -
Which search engines still use Meta Keywords?
I know Google doesn't use meta keywords in meta tags, but i was wondering if there are other smaller search engines that still do? Id it worth it to add meta keywords for them?
Intermediate & Advanced SEO | | jhinchcliffe0 -
How to boost a site with many low trafficked keywords?
Hello, I am doing some seo for a company that has a ranking of 63 in opensiteexplorer and over 600 mostly high quality linking domains. A problem I can see is that there are no stand out keywords that can be used for there business, all keywords I have researched have at best 4000 searches in google.com.au. they get around 50k visits per month from google and the 8 highest performing keywords besides the biz name range from 60-140 visits! all long long tail results, 58,771 total visits via 44,879 keywords! It is a business directory and the site is broken up into 15 categories. each category has no backlinks to them or minimal. The company has editorial staff and produces high quality news on there site. I was thinking article marketing, what sites are good for high quality submissions? Also the site has many links from wikipedia articles but these dont show up in opensiteexplorer, why could this be? Could social bookmarking of there wikipedia links help? Thanks for any help
Intermediate & Advanced SEO | | adamzski0