Giveaways for increasing inbound traffic, brand relevance and organic results
-
I wanted to know if giveaways are considered viable way to increase inbound traffic and organic results.
I am running giveaways with increased traffic but no effect on organic rewsults.
does anyone have something to share on this.
-
Hi Guy, I remember seeing you at SEOChat a while back.
If you have figured out how to fulfill the giveaway with no problem then it sounds like a great thing.
I don't see anything about giveaways that suggest that they are anything less than white hat.
Almost everybody loves freebies.. So, I would go for it.
-
hello Egol
first amazing to e-meet you again, I see you all over for years.
I am running giveaways for few ecommerce site, I have no limit to the amount of giveaways I can run, and it is very easy to fulfill.
I see increased inbound traffic and many social signs are generated, I wonder if it is considered a good an "white" practice. It seems to generate much interest.
-
I am running giveaways with increased traffic but no effect on organic rewsults.
Depends what your giveaway is.
If you are giving away free downloadable files or free access to a tool or anything that does not cost you continued time and expense then it might work. For example the free tool access or free file downloads might result in people typing your domain into google as a querry, it might generate links and likes for your site... and if these digital giveaways are not causing people to call you on the phone for questions and assistance then I would keep offering them. I have some giveaways of this type on my sites and I think that they might be helpful in the SERPs because people are asking for my site in google search by name and people link to the giveaway stuff. I also earn ad and affiliate income from the giveaway pages.
But... if you are giving away physical product like baseball caps, t-shirts, etc that have to be mailed that is very different. These are going to be a constant spend of money, a constant stream of emails and phone calls from people who are wah wah wah... I didn't get one, mine did't fit, can you mail one to my brother? his address is Crater 10 on Mars? Can you send one for all of the kids in my class... there are 425 of us?
These giveaways might bring people to your site but most of them don't give a damn about your site - they just want the giveaway.
-
Hi Guy
Giveaways are definitely a good thing to encourage inbound traffic and help to raise the profile of your brand, but that does not necessarily correlate to a higher rank in organic SERPs.
Pages in search results are delivered on the basis that the page is relevant to the search query, but where a page ranks in SERPs - if relevant to a query - is also dependent upon the competition for that query and a lot of other metrics.
I hope that helps,
Peter
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Re-branding Company Social Profiles
Hi Does anyone have experience of re-branding LinkedIN or Facebook? Can you keep the company page/followers and just change your name or do you have to start again? Thank you!
Social Media | | BeckyKey0 -
Google+ Brand Page in Knowledge Graph
We've been unsuccessfully trying to get our brand's Google+ page listed in the Knowledge Graph for our brand. I believe that our markup on our website is correct. Can anyone advise on why we can't get this to pull up in the knowledge graph? Google+ page: https://plus.google.com/+Tacticalgearcom Knowledge graph for TacticalGear.com: https://www.google.com/search?sourceid=chrome-psyapi2&ion=1&espv=2&ie=UTF-8&q=tacticalgear.com&oq=Tac&aqs=chrome.0.69i59j0l2j69i57j0l2.2831j1j7
Social Media | | cat5com0 -
Counting unique landing pages in Google Analytics: social vs organic channels
Remember the technique Rand posted for counting the unique indexed landing pages on a site? http://moz.com/blog/indexation-for-seo-real-numbers-in-5-easy-steps I'm using Google Analytics to compare this result for the "social" channel vs. the "organic search" channel. The idea is to see whether social or search delivers people to more unique landing pages. I would expect organic search to yield a significantly higher count, due to long tail searches for relatively obscure terms. We have an archive of over 500k pages that Google could be indexing, even if only a fraction of a percent of those might be getting social mentions. But that's not what the numbers show -- I'm seeing roughly 10% higher numbers for the Social channel than for Organic Search. Again, I'm counting unique landing pages here, not the total pageviews or visits. If anyone else here is monitoring these metrics, please chime in with your results. What's the baseline expectation for a large website with hundreds of thousands of pages of issue-centric user-generated content? Should search traffic provide 2x more landing page exposures than social? 5x? 10x? or 0.9x, as in my case? In short, I believe these numbers are pointing to an indexing/ranking problem following a recent site redesign.
Social Media | | mcglynn0 -
Do i direct traffic to all social platforms or not?
Hi ...I have a brand that is very strong socially..specifically facebook and twitter and this is where we have directed all strategy and traffic. We recently wanted to establish a presence on google+ and have done so. My feeling at this point is to maintain a presence on google+ but only direct social traffic to facebook and twitter from the brands website....so we can keep the focus here aswell as the stronger community. I have noticed other brands doing something similar.....is this a good strategy or should we be directing traffic to all the platforms from the site?...bottomline should we be linking to all our social platforms from the brands website or keep it linked to the stronger platforms and just maintain a presence on the others? thank you
Social Media | | nomad-2023230 -
SEO relevance of Google+. Should we bother getting Google+?
I've read mixed results about the SEO benefit of having Google+ for your company. I'm sure that a very small % of my sites user base has Google+ so if we did implement Google+ into our site I don't think we would really have anyone following us...or in our circle or whatever they call it. So are you guys using Google+ for your business and if so, do you think it's worth it for me to if I know barely any of my users have Google+? Google really seems to be trying to plush Google+ for business, with replacing Google places with Google+ Business and requiring people to log into Google+ to rate businesses. Any help is greatly appreciated. Thanks!
Social Media | | SheffieldMarketing1 -
Google + Rules on Running Product Giveaways
I read in the Google+ Guidelines that running a contest, sweepstakes or other forms of contest is against the rules for Google+ However I have seen a few contests going such as share this with your friends to get entered to win. How is Google enforcing this rule? My company runs product giveaways each month on Facebook but I did not know if I would get banned for posting a link to it or building content around it on the Brand Page. I figured I would ask before I get in trouble. Thx
Social Media | | Ben-HPB0 -
Social Media valuable for organic rankings?
Is there a link between ranking higher in organic search rankings and having a good social media presence. I think there is, the more likes and followers you have the better. The real question is how to you utilise it, do you regulary share content, put keywords in the share info for the ones you want to rank, how best can you utilise social media to help in organic search? I suspect social noise is used towards some kind of overall quality score in the search engines.
Social Media | | pauledwards1 -
URL's for videos to increase page value and social sharing value
Hello Everyone, We recently developed videos for all of our products. Upon clicking on each video, we have the video popping up in a lightbox. The videos are hosted on Amazon s3. We would like to implement social sharing for each video and to do so, we are going to have the video load on each page upon being clicked using jquery. My question is how we should structure the urls so that the actual product page gets the share value. So for example, if the page is www.website.com/product1.aspx should we have the video be www.website.com/product1.aspx#video and ensure there is a canonical url on each product page so that the benefit is given to www.website.com/product1.aspx Or is there another way that anyone would recommend doing this? The videos are AMAZING and I'd like to ensure that as these videos are shared on social networks, that the value of the share is directed to the actual product page. Any ideas mozzers? Thanks!
Social Media | | eric_since1910.com0