How to relate two sites Domain Authority

[seanmccauley]

Hi All

I have been looking at advertising on some fashion blogs for our online store. Both sites have decent traffic though A is stronger than the B with more than double the traffic, Therefore given equal relevance to our business sunglasses (www.pretavoir.co.uk) it would be fair to predict that A would result in double the number of conversions.. However another interesting aspect to making a decision on which sites to advertise is their Domain Authority and how much link juice they can pass. Therefore my question is this; Putting aside any potential click through traffic, if site A Domain Authority is 70 (link to be on homepage) and site B Domain Authority is 35 is the value of site A double that of site B or is there a less linear relationship (just as with page rank). Site A are charging 500$ per year for an advertising link and Site B 100$ per year would it better business to take 5 x Site Bs or is the linkjuice passed by one DA 70 site worth more?

Your thoughts would be most appreciated..

[oznappies]

Since you were looking to Advertise, I was thinking you were looking for referal clients. In that case is it worth paying for advertising, most SEO companies can get you on good DA sites with a good article submissions. It is mentioned on here a bit that multiple good C-Block DA's help to improve your link juice. So good links on lots of good ranked relativant sites should help your ratings more than a single link on a DA70 that you paid $500 for. I know Australia is a smaller market than UK but have moved all our main keyphrases to page 1 or 2 in a very short time by getting good links from on-topic related sites and getting A's for all of them in on-page optimization.

[seanmccauley]

Hi from Down Under..

Thanks for your reply. I am actually more interested in the linkjuice passed (there will be some conversions though as the sites I am looking at are US based purchases from our UK site will be low) So, if a site A has a DA of 70 and site B has a DA of 35, is a link on A worth twice as much as one on site B, or as I understand worth much more than double?

Thanks

[seanmccauley]

Hi from Down Under..

Thanks for your reply. I am actually more interested in the linkjuice passed (there will be some conversions though as the sites I am looking at are US based purchases from our UK site will be low) So, if a site A has a DA of 70 and site B has a DA of 35, is a link on A worth twice as much as one on site B, or as I understand worth much more than double?

Thanks

[oznappies]

Strangely, it is not that straight forward when it comes to conversions. If the traffic to site B are more in the market for your sunglasses (i.e mostly from France) compared to site A who's traffic could be from Scotland. the conversions could be better on site B to site A.

I would say if you are only talking about $600 a year, do both.

Check with Keyword tool and Rank Tracker to see where the two sites rank in relation to keywords you consider important for your site to see if visitors would see site A or B and be able to follow your Ad.