In need of guidance on keyword targeting
-
Hello
I'm in need of some guidance as my head has gotten into a spin.
Here's the website - www.onsite-sm.co.uk
Here's the keywords - concrete repair, concrete repairs, concrete repair contractors
Here's the question - The homepage doesn't really rank for anything specific and the concrete repair page isn't really strong enough to rank for the above keywords. What should I do?Thanks for any help.
-
I agree with Jared's comments - the current keyword layout of the pages is an effective one. There's probably tweaks that can be made but overall I don't see major issues with having concrete repair as a subpage.
This homepage is ranking on page 1 for "concrete repair west yorkshire". That may or may not be the ideal keyword, but I would focus on link building - run your way through this entire list of opportunities and see how that affects performance.
-
To be honest Mr Fanucci, most of the keywords have been specifically chosen. I'm not necessarily saying they are the correct ones though. Concrete repairs brings up a mix between contractors and DIY concrete and cement options. This is why I feel it might be much better placed to optimise for concrete repair contractors/specialists.
The main reason competitors sites outrank this site is down to links. Not many of them really do social media, blogging, case studies, guest posts etc either..
-
Thanks for the response, Jared.
Your advice is similar to what has already been implemented, thankfully. The natural approach is set in place.
Unfortunately the site still does have quite low metrics, even after working on it for a while. It really seems a struggle to get inbound links to such a site.
-
Jared has added some good points. Have you looked at your competitors? Understanding how and why their sites outrank your site? Have you prioritized your entire list of potential keywords and search queries?
-
It looks like these guys do a lot more than just concrete repair. For that reason alone, I wouldnt try and fully optimize the home page for just concrete related keywords.
Since the site itself has very low metrics to begin with, you basically have a clean slate. Id optimize all of the services landing pages for their respective keywords (i.e. concrete repair, concrete repairs, concrete repair contractors for the concrete page, though I would not triplicate any one keyword) making sure they had good titles, good amount of unique copy and so on.
Its a natural approach to the taxonomy which always works well for Google placement. It wont get your to rank with on-page alone (except maybe some of the more obscure services) so some inbound links will probably be needed.
Good Luck!
-
If you re concerned about that then I would look at ranking the deeper page at something that is longer tail and lower competition. This should then allow your homepage to rank. Best thing is to test and measure the results.
-
Cheers Adam
I'm worried that both pages will be competing for the same phrases then. Reckon this will affect my chances of ranking?
-
You could start by optimising the homepage for those terms and track the rankings from there.
Focus on optimising the title tag to include those keywords, looking at the content of the homepage I would say that is fine for now.
From this see what movements in rankings you get. If you still get very little movement you will have to look into starting a campaign to attract some links to your site to further help movement. For this it may be worth contacting a professional to assist on how to go about this.
Let me know how you get on.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Targeting Home page is better for local seo
Hey guys i need know whether targeting homepage for local SEO is good or creating separate page for locatin
On-Page Optimization | | moz12pro0 -
The word "in" between 2 keywords influence on SEO
Does anybody know when you have the word "in" between two keywords has this a negative influence in Google? For example: "Holiday Home Germany" is the search term in Google
On-Page Optimization | | Bram76
"Holiday Home in Germany" as h1 on our website or do we have to use "Holiday Home Germany" on our website?0 -
How to fix keyword self-cannibalization?
page in question: www.bison-builders.com/lots-plans/bison-meadows-lots-1-6/ This page is the landing page for 6 custom home lots, available via Bison Builders. I fixed the overstuffing of 'Bison Meadows', it was on all image title, alt, etc. Should be right around 15. We are using 'Bison Meadows' as a keyword, because that's the name of the custom community. I don't want to change the names of the links, and I don't want to change the name of the keyword. How do I fix this self-cannibalization? FYI, I was thinking of directing all canonical URLs for individual pages to this page, but will wait til I know how to fix this first... Thank you! Avoid Keyword Self-Cannibalization Easy fix <dl> <dt>Cannibalizing link</dt> <dd>"Bison Meadows Lot 1", "Bison Meadows Lot 2", "Bison Meadows Lot 3", "Bison Meadows Lot 4", "Bison Meadows Lot 5", and "Bison Meadows Lot 6"</dd> <dt>Explanation</dt> <dd>It's a best practice in SEO to target each keyword with a single page on your site (sometimes two if you've already achieved high rankings and are seeking a second, indented listing). To prevent engines from potentially seeing a signal that this page is not the intended ranking target and creating additional competition for your page, we suggest staying away from linking internally to another page with the target keyword(s) as the exact anchor text. Note that using modified versions is sometimes fine (for example, if this page targeted the word 'elephants', using 'baby elephants' in anchor text would be just fine).</dd> <dt>Recommendation</dt> <dd>Unless there is intent to rank multiple pages for the target keyword, it may be wise to modify the anchor text of this link so it is not an exact match.</dd> </dl> <a class="more expanded">Minimize</a>
On-Page Optimization | | IngridWood0 -
Do I need canonical link on target page?
I've placed in my head tag on duplicate content pages, but do i need to place it on the target page such as http://www.example.com/index.html too?
On-Page Optimization | | CaliB0 -
Geo-targeted content and SEO?
I am wondering, what effect does geo-targeted "cookie cutter" content have on SEO. For example, one might have a list of "Top US Comedians", which appears as "Top UK Comedians" for users from the United Kingdom. The data would be populated with information from a database in both cases, but would be completely different for each region, with the exception of a few words. Is this essentially giving Google's (US-based) crawler different content to users? I know that plenty of sites do it, but is it legitimate? Would it be better to redirect to a unique page, based on location, rather than change the content of one static page? I know what the logical SEO answer is here, but even some of the big players use the "wrong" tactic. I am very interested to hear your thoughts.
On-Page Optimization | | HalogenDigital0 -
Advice needed form seo point of view
We have a client whose website is http://www.indigenaskincare.com/ There are frames in the site and will they hurm seo efforts. Also, what metrics are missing so that we can give advice to the client.
On-Page Optimization | | seoug_20050 -
Location in keyword terms
I'm optimizing a website for a dentist and I'm looking for the best approach to incorporating the location into the keyword terms. For example if a dental practice in Boston has a page on Cosmetic Dentistry what would be the best approach for optimizing for "Boston Cosmetic Dentist", "Boston Teeth Whitening" and "Cosmetic Dentist in Boston"? How should I handle the repetition of the location name? Will I get the best results by using the full keyword terms several times on the page "example a" or will "example b" provide similar results? Title Tag: a) Boston Cosmetic Dentist | Boston Teeth Whitening | Cosmetic Dentist in Boston
On-Page Optimization | | OptioPublishing
b) Boston Cosmetic Dentist | Teeth Whitening H1
a) Boston Cosmetic Dentist | Boston Teeth Whitening | Cosmetic Dentist in Boston
b) Boston Cosmetic Dentist | Teeth Whitening keywords to sprinkle through content
a) Boston Cosmetic Dentist, Boston Teeth Whitening, Cosmetic Dentist in Boston
b) Boston Cosmetic Dentist, Teeth Whitening etc... It's important to rank for all 3 keywords but the pages would be flooded with the words Dentist and Boston if I use each phrase exactly. Any suggestions? Thanks in advance,
Jason0 -
The SEOmoz crawler is being blocked by robots.txt need help
SEO moz is showing me that the robot.txt is blocking content on my site
On-Page Optimization | | CGR-Creative0